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All Journal Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Dynamic Management Journal Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora International Journal of Health and Pharmaceutical (IJHP) Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Primagraha
Humairoh, Humairoh
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Journal : International Journal of Advanced Multidisciplinary

 1 
E-Commerce Platform: Free Shipping Promotion Moderation on Customer Satisfaction Humairoh, Humairoh; Annas, Mohammad
International Journal of Advanced Multidisciplinary Vol. 1 No. 4 (2023): International Journal of Advanced Multidisciplinary (January - March 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v1i4.160

Abstract

The reason for this observation is to partly and concurrently decide the impact of service quality on customer satisfaction in Tangerang city and the variable of free shipping promotion as a moderator variable of service quality on customer satisfaction. Pattern length changed into determining the usage of a purposive sampling technique with a minimum of 96 respondents. The lowest population for this has an observed is her Shoppe customers in Tangerang city, who take gain of free shipping on their Shopee purchases. This observation is an associative causal test. Data collection equipment is inside the shape of digital surveys distributed thru Google forms. Data analysis techniques use of the JASP 0.16.4 software program. The exceptional service results had a massive advantageous effect on client satisfaction with a t-statistic of 6,610, and the free shipping marketing campaign promotion had a good-sized impact on customer satisfaction with a t-statistic of 2,083 from the high-quality carrier survey and free delivery promotion impact. Make an incredibly significant impact. The F-test result is 72,936, which significantly positively affects customer satisfaction. A Sobel looks at the rating of 2.027 > 1.986, indicating that the free delivery advertising variable moderate’s quality of service variables related to customer satisfaction. The results with a coefficient of determination of 0.601 suggest that distinct Shopee promotions on free shipping and provider quality can explain 60.1% of his Shopee customer satisfaction in Tangerang city.
Entrepreunership Implementation As Moderation In The Success Of Small And Medium Entreprises (SMEs) Humairoh, Humairoh; Annas, Mohammad
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i1.207

Abstract

This study aims to determine the implementation of entrepreneur and entrepreneurship on the success of SMEs businesses both partially and simultaneously and to determine the performance of entrepreneurship as a moderating variable between entrepreneurial variables on the success of SMEs businesses. This type of research is quantitative research. The sample in this study amounted to 92 respondents using a simple random sampling technique, namely respondents from SMEs in Tangerang City Mall. Data were taken using a questionnaire instrument with a Likert scale rating of 1-5 and analyzed using SPSS version 26 software. The results showed that partially there was a positive and significant influence of the entrepreneur variable on business success, entrepreneurship had a positive and significant effect on business success simultaneously entrepreneur and entrepreneurship has a positive impact on business success and the entrepreneurship variable is a moderating variable between entrepreneurial variables on business success. The ability of the entrepreneur and entrepreneurship variables explains business success by 60.6%, as indicated by the magnitude of R Square 0.606. In comparison, the remaining 39.40% is influenced by other factors not included in this research model. With the multiple linear regression equation, Y = 2.228 + 0.542X1+ 0.394 X2 + e.
Co-Authors agung budi Alex Zami Annas, Mohammad Atik Atikah Junaesih, Junaesih Khasanah, Iis Naning Nur Kurniawati, Ajeng Moeins, Anoesyirwan Mohammad Annas Nandan Limakrisna Negara, Andi Kusuma Nency, Olivia Parluhutan, Bobby Rabbania, Aura Septiano Cahyo Bintoro Wahyu Anggoro Wahyu Anggoro, Wahyu Wahyu Setyawati, Novita Wijayanti, Murti