Article Per Year (5 Year)
p-Index From 2019 - 2024
1.376
P-Index
This Author published in this journals
All Journal Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Valid Jurnal Ilmiah Waisya : Jurnal Ekonomi Hindu Valid Jurnal Pengabdian Kredibel: Jurnal Ilmiah Manajemen
Siswanto, Topan
Sekolah Tinggi Ilmu Ekonomi AMM
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Waisya : Jurnal Ekonomi Hindu

 1 
FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PEMBELIAN IMPULSIF Topan Siswanto; Komang Hanita; I Nengah Arsana
Waisya : Jurnal Ekonomi Hindu Vol 1 No 2 (2022)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.137 KB) | DOI: 10.53977/jw.v1i2.705

Abstract

This study aims to determine the partial and simultaneous effect of promotion, shopping emotion, and store atmosphere on impulse buying behavior at Transmart Carrefour Mataram City. The population in this study were consumers who visited the Transmart Carrefour Mataram City with a total sample of 100 respondents. The sampling technique used in this study is a non-probability sampling technique with purposive sampling method. The data analysis technique used is the multiple linear regression analysis technique. The results of this study indicate that the variables of promotion, shopping emotion, and store atmosphere do not partially have a significant effect on impulsive buying behavior, only shopping emotion, and store atmosphere which has a significant effect, while promotion has an insignificant negative effect and simultaneously shows that the variables of promotion, shopping emotion, and store atmosphere have a significant effect on impulsive buying behavior. In addition, the store atmosphere variable has the most dominant influence on impulse buying.
Co-Authors ., Satriawan Baiq Ertin Helmida Gagat Riyanti Galuh Ratna Mutia Hengki Samudra I Nengah Arsana Irianto Khaerul Hadi Komang Hanita Riska Alfi Hikmatin Syaiful Amri tina juniawati Wardani, Rosyia