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All Journal MEDIA BINA ILMIAH SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi Valid Jurnal Ilmiah Jurnal Inovasi Penelitian KOMMAS: Jurnal Pengabdian Kepada Masyarakat

Hengki Samudra

Sekolah Tinggi Ilmu Ekonomi AMM

Author-ID : 2699856

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS SWOT SEBAGAI PENENTU STRATEGI BERSAING PERUSAHAAN Hengki Samudra; Indah Ariffianti; Ria Rosmalasari Sapitri
Valid: Jurnal Ilmiah Vol 14 No 1 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

This research entitled the "SWOT Analysis As Determinants of Corporate Competitive Strategy (Studies in Carissa Salon in Mataram City)". This research aims to determine the position of Carissa Salon business based on SWOT analysis as well as to determine the right competitive strategy undertaken by Carissa Salon. This research is descriptive research. Methods of data collection in this research using a sample survey with a sampling technique using Snowball Sampling. The data collection techniques used in this research is by interview and documentation. While the data collection tool is questionnaires. Based on the results of SWOT analysis is performed using tables EFAS and IFAS known that the company is in a Weakness-Opportunities (WO) position, this can be seen from the total scores for weakness by 1.72 greater than the total score of the power of 1.56 on the IFAS table, and based of EFAS table shows that the total score for opportunities by 1.64 greater than the total threat score of 1.08. As for the right competitive strategy undertaken by Carissa Salon based of SWOT analysis is a strategy to improve itself which is a strategy to minimize the weaknesses by making use of existing opportunities

EKUITAS MEREK PRODUK KOSMETIK WARDAH DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOTA MATARAM Hengki Samudra
Valid: Jurnal Ilmiah Vol 13 No 3 (2016)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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This research entitles the "Influence of Brand awareness and brand loyalty top-rated To Consumer Decision In Buying Product of Cosmetic Wardah in Mataram City". This research Target is to know the assessment of consumer at Mataram City for Brand awareness and brand loyalty top-rated owned by-product of cosmetic Wardah and to know the influence of brand of the product of cosmetic Wardah to the decision of consumer purchasing in Mataram City. This research represents the type of research of asosiatif eksplorasi, method of data collecting used is the method of sample survey by means of data collecting in the form of the questionnaire allowed to 100 responder people, with the technique of intake sample in the form of accidental sampling. Analyzer used is Doubled Linear Regression. Result of analysis proves that variable of the dimension of brand awareness, impressive and brand loyalty top-rated by the consumer of product of cosmetic Wardah in Mataram City. All variable have an effect on by significant to consumer decision in doing purchasing of Wardah cosmetic of either through parsial and also simultan. Assess the coefficient of regression of variable of Brand Awareness (X1) of equal to 0,358 indicating that variable of Brand Awareness represents the dominant variable influence the consumer decision buy the product Wardah. Assess the R square of equal to 0,866 indicating that ability of variable of Brand Awareness (X1) and Brand loyalty (X2) in explaining variable of consumer decision buy the product Wardah is equal to 86,6%, while the rest 13,4% explained by other dissimilar variables outside research model which input do not in the research model

Motivasi dan Minat Berwirausaha Ditinjau dari Pengetahuan Kewirausahaan dan Persepsi Peluang Kerja Pada Mahasiswa STIE AMM Mataram Hengki Samudra; Satriawan Satriawan; Topan Siswanto
Valid: Jurnal Ilmiah Vol 17 No 1 (2020)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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This study aims to determine the significant influence between entrepreneurship knowledge and Job Opportunities Perception on motivation and interest in student entrepreneurship. This study was designed with a quantitative research approach aimed at looking at the influence between variables in research. The sampling technique used is nonprobability sampling technique with a purposive sampling approach. With a total sample of 100 respondents. data collection tools using a questionnaire with a measurement of differential semantic scale. Data processing tools use structure equation modelling. Processing of research data begins with exogenous and endogenous confirmatory factor (CFA) analysis testing and results in the fulfillment of exogenous and endogenous CFA requirements. Where the significance requirements P ≤ 0.05 and the value of C. R ≥ 2, so that those who meet these requirements are entrepreneurial knowledge (KWN) influence on motivation where p = 0.001; and C.R = 3.208. So that the results of data processing show that entrepreneurial knowledge has a significant effect on motivation, perceptions of business opportunities have no significant effect on motivation, entrepreneurial knowledge has no significant effect on interests, Perception of business opportunities has no significant effect on interests, and motivation has no effect on interests

ANALISIS RETURN ON INVESTMENT (ROI) DAN RESIDUAL INCOME (RI) DENGAN PENDEKATAN DU PONT SYSTEM UNTUK MENILAI KINERJA KEUANGAN PADA PT. GUDANG GARAM Tbk. YANG TERDAFTAR DI BURSA EFEK INDONESIA Erviva Fariantin; Hengki Samudra
Valid: Jurnal Ilmiah Vol 16 No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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This study aims to determine a company's financial performance as measured using the Return On Investment with Du Pont System approach. To determine a company's financial performance as measured using the Residual Income. Objects in this study conducted at the company PT Gudang Garam Tbk. The data used in this research is secondary data obtained from the Indonesia Stock Exchange. The data in the form of financial statements ie balance sheet and profit/loss taken in the annual report. These results indicate that the ability of companies in the process of return on investment is not setabil by showing the percentage up and down each year for research provide. It shows that the company has not been able to optimize the return on sales and investments are undertaken each year, but if in view of the general standard or average industry company's ability to return on investment can say either as a result of the calculation of ROI analysis of more value of the general standard or average industry. Meanwhile, when viewed from the calculation of residual income (RI), obtained a positive value RI. With positive RI means that the company is able to generate economic added value for shareholders and investors. It shows also that the financial performance in doing is effective and efficient (RI> 0)

PENGARUH KUALITAS PELAYANAN, PRODUK, HARGA DAN LOKASI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA UD. EVA GROUP MATARAM Fitri Rahmadani; I Made Suardana; Hengki Samudra
Valid: Jurnal Ilmiah Vol 16 No 1 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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This study aims to determine the satisfaction is an intervening variable there is a relationship between service quality variable, product variable, price variable and location to loyalty variable in UD. Eva Group Mataram. The population in this study is all consumers who become customers at UD. Eva Group whose number is unidentified. The sampling technique used with purposive sampling method. Data were obtained from questionnaires distribution with total sample of 100 people. Methods of data collection using questionnaire method and data analysis method using path analysis. Based on the results of data analysis, it can be concluded as follows: 1) customer satisfaction is an intervening variable on the relationship variable between service quality variable and customer loyalty variable, 2) Customer satisfaction is the intervening variable on the relationship variable between the product with customer loyalty variable, 3) Is an intervening variable on the relationship between price and customer loyalty, 4) Customer satisfaction is an intervening variable on the relationship between location and customer loyalty

PEMBERDAYAAN USAHA MELALUI SISTEM BIOFLOK, MANAJEMEN KEUANGAN DAN STRATEGI PEMASARAN DI DUSUN BENGKEL Herawati Khotmi; Baehaki Syakbani; Sukma Hidayat Kurnia Abadi; Ulfiani Asdiansyuri; Hengki Samudra; Khaerul Hadi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 4, No 3 (2021): Agustus
Publisher : Universitas Muhammadiyah Mataram

ABSTRAKPermasalahan yang dihadapi oleh mitra dimasa pandemik ini yaitu omset selama 3 bulan terakhir mengalami penurunan, stock pakan ikan sedikit dan harga pakan naik, teknik pemasaran terbilang sederhana dengan menunggu pengepul datang kelokasi, kurangnya aspek permodalan dan belum pernah didanai oleh pihak bank ataupun koperasi, belum adanya manajemen dan administrasi bisnis yang baik dalam pengelolaannya. Adapun solusi yang ditawarkan menggunakan teknologi system Bioflok untuk menghemat air, ramah lingkungan dan efisien terhadap pakan serta hasil produksi meningkat. Tujuan dari program pemberdayaan masyarakat ini yaitu untuk memberdayakan UMKM dimasa pandemi dengan memberikan alternatif solusi dari permasalahan yang dihadapi oleh mitra yaitu memberdayakan teknologi Bioflok dan teknik membantu proses sumber permodalan untuk perluasan usaha melalui pembuatan laporan keuangan sederhana. Adapun Metode yang dipakai dalam pencapaian tujuan yaitu merancang bentuk, meng,aplikasikan system, proses pembinaan yang selanjutnya diiringi dengan pelaksanaan pembuatan penyusunan laporan keuangan sederhana. Dalam hal pelaksanaan kegiatan pembuatan kolam bioflok dapat terlaksana dengan baik sesuai dengan yang direncanakan dimana tim pelaksana kegiatan melaksanakan tugasnya dan penyusunan laporan keuangan sederhana sebatas pada pemberian contoh kasus cara menyusun atau langkah-langkah penyusunan laporan keuangan. Kata Kunci : bioflok; manajemen keuangan; pemasaran. ABSTRACTDuring this pandemic, business partners are facing difficulties, which is the sharpest decline of turnover for the last 3 months, lower fisheries feed stocks and rising feed ingredient prices, simply marketing techniques only waiting collectors come to the location, lack of capital aspects and have never been funded by banks or cooperatives, yet the existence of good management and business administration in its management. Researcher offereda solution by using Biofloc system technology to save water, environmentally friendly and efficient in feed ingredients and increase production yields. The purpose of this community empowerment program was to empower MSMEs during pandemic by providing alternative plans to solve current problems, namely empowering Biofloc technology and techniques to process capital sources for business expansion through simple financial reports.The method used in achieving this goal was to design the form, apply the system, coaching process along withcreating simple financial statements. In order to construct biofloc ponds properly according to initial plan, therefore the implementing team performed their task and the preparation of simple financial reports was limited in providing examples of cases on how or steps to prepare financial statements. Keywords: biofloc; financial management; marketing

Pengaruh Harga, Iklan dan Citra Merek Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Pada PT. Lingkoq Pandan Narmada Erviva Farianti; Hengki Samudra
JURNAL KOMPETITIF : MEDIA INFORMASI EKONOMI PEMBANGUNAN, MANAJEMEN DAN AKUNTANSI Vol 6 No 1 (2020): Ekonomi Pembangunan, Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas Islam Al-Azhar

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This study aims to determine how much influence the price, advertising and brand image of the decision to purchase bottled water at PT Lingkoq Pandan Narmada. And this study also aims to analyze the most dominant factor influencing the purchase decision of bottled water at PT Lingkoq Pandan Narmada. The population used in this study were all bottled drinking water consumers at PT Lingkoq Pandan Narmada whose numbers are not known with certainty. The sample in this study were 50 respondents and the analysis technique used was multiple linear regression analysis with a sampling technique using an incidental approach (the technique of determining samples based on chance). From this analysis obtained the regression equation as follows: Y = 1,274 + 0.511X1 + 0.217X2 + 0.5 02X3 + 1.544. Price variable (X1 ) has the most dominant influence on purchasing decisions of 0.511 , then followed by brand image variable (X3 ) of 0.502 and advertising variable (X2) has the lowest effect of 0.217 . Hypothesis testing using the T test showed that the three independent variables consisting of price (X1), advertising (X2) and brand image (X3) which were examined were proven to be positive and significantly affected the dependent variable, namely the purchasing decision (Y). Then through the F test it can be seen that the price variable (X1) , advertising (X2) and brand image (X3) are indeed feasible to test the dependent variable namely the purchasing decision (Y) . Figures Adjusted R Square shows that 78.4 % variation in purchasing decisions can be explained by the three independent variables in the multiple regression equation. While s elisih its 21.6 % influenced by other variables that are not researched in this study .

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA PT. BURGER KING DI KOTA MATARAM Erviva Fariantin; Ulfiyani Asdiansyuri; Hengki Samudra
Jurnal Inovasi Penelitian Vol 1 No 9: Februari 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v1i9.364

The development of the food industry is rapidly increasing marked by the increasing number of ready-to-eat foods in all of the world, including Indonesia. Ready-to-eat food has an impact on the emergence of people's needs for fast and instant food. The presence of fast food is immediately favored by the community because of its fast presentation, making it easy to eat anywhere, even while standing or walking. One fast food is Burger King. Burger King Corporation is a series of international fast food restaurants that sell burgers, fries and soft drinks. Burger King is one type of fast food restaurant that serves hamburgers as its main menu. Burger King already has several branches in Indonesia such as in Jakarta, Bandung, Surabaya, Bali and Lombok. The type of research used is associative research. The technique of collecting data uses questionnaires, literature studies and interviews. The population in this study were all consumers who bought products at Burger King. The sampling technique is purposive sampling using the formula from Roscoe obtained a sample of 50 respondents. While for processing data analyzed to test the validity and reliability using SPSS. The data analysis tool used is multiple linear regression, the results of this study indicate that product variables, prices, and promotions have a positive and significant effect on purchasing decisions at Burger King City of Mataram.

ANALISIS KINERJA KEUANGAN KOPERASI PADA KOPERASI MADANI NTB indah arifanti; I Nengah Arsana; Hengki Samudra
MEDIA BINA ILMIAH Vol 12, No 6: JANUARI 2018
Publisher : BINA PATRIA

An enterprise’s financial performance can be measured by means of financial ratio analysis. Hence, the method thereof is considered applicable in evaluating the financial performance of KSP Madani NTB as a saving and loan cooperative enterprise and its application involves the assessments of its liquidity, solvency and profitability. The analysis on KSP Madani NTB’s liquidity, solvency and profitability ratios for 2012–2016 period has indicated a general improvement in the enterprise’s financial performance. The liquidity measurements show 96.6% for its performance in 2012, 98.7% in 2013, 99.9% in 2014, 100.2% in 2015 and 102.2% in 2016. The measurements for the cooperative’s solvency are 108.9%, 109.1%, 111.3%, 112.6%, and 113.3% for the 2012, 2013, 2014, 2015, and 2016 performances consecutively. Assessment on its profitability ratios demonstrates an increasing performance from 2012 to 2014 but records a decrease for 2015–2016 period. The cooperative achieved 26.66% in profitability in 2012, 29.47% in 2013, and 34.95% in 2014. The number declines at 24.01% for the 2015 performance and at 21.03% for the 2016 performance. Despite the cooperative’s liquidity increases throughout the 5 years of its financial performance, the numbers have not yet reflected a sound financial health for this particular aspect since the minimum standard imposed by the Cooperative Office of Nusa Tenggara Barat (NTB) for cooperative’s liquidity is 100%–124%. Unlike its liquidity ratios, KSP Madani’s solvency ratios indicate an ideal financial achievement for they are within the standardized range of solvency recognized by the same Office, 105%–119%. The cooperative’s profitability has also showed favourable level of achievement as measured against the >15% standard of cooperative’s profitability ratio in NTB district.

PENINGKATAN KAPASITAS PRODUKSI KELOMPOK USAHA KERIPIK SINGKONG INAQ SUMARTIN Ertin Helmida; Baiq Kisnawati; Khaerul Hadi; Satriawan Satriawan; Muhammad Wahyullah; Hengki Samudra
KOMMAS: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 2 (2021): KOMMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : KOMMAS: Jurnal Pengabdian Kepada Masyarakat

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Semakin sempitnya lahan pertanian di Lingkungan Reyan, Kelurahan Gerung Selatan menyebabkan pendapatan petani, buruh tani yang merupakan penduduk asli semakin berkurang. Kondisi ini membuat Inaq Sumartin berinisiatif ikut berpartisipasi dalam memberikan kontribusi untuk menambah pendapatan rumah tangga dengan membentuk “Kelompok Usaha Keripik Singkong”. Dalam menjalankan usahanya mereka menghadapi berbagai hambatan antara lain: produksi terbatas, tidak memiliki identitas, kemasan sederhana, peralatan terbatas dan masih sederhana. Kelompok usaha ini menjadi perhatian dalam pengabdian ini. Metode pelaksanaan yang dilakukan adalah dengan pengadaan dan penyerahan alat, penyuluhan dan pelatihan dengan teknik ceramah, diskusi, demonstrasi, serta observasi. Hasil pelaksanaan program adalah: 1) Mitra memiliki peralatan yang cukup memadai sehingga terjadi peningkatan kualitas dan efisiensi produksi; 2) Peningkatan pemahaman mitra tentang fungsi label/merek untuk sebuah produk serta mitra memiliki merek/label dengan desain yang menarik dan informatif.; 3) Peningkatan pengetahuan dan keterampilan mitra dalam melakukan pengemasan yang baik sehingga produk tahan lama dan lebih higienis; 4) Proses produksi terjamin kontinyuitasnya karena terdapat bahan bakar cadangan (kompor gas) jika ketersediaan kayu bakar terbatas atau kualitasnya tidak baik; 5) Setiap kemasan ukuran beratnya akurat; 6) semua anggota memiliki keahlian memotong/mengiris/merajang singkong

Co-Authors ., Satriawan Ariffianti, Indah Ertin Helmida Erviva Farianti Fariantin, Erviva Fitri Rahmadani I Made Suardana I Nengah Arsana indah arifanti Khaerul Hadi Khotmi, Herawati Kisnawati, Baiq Muhammad Wahyullah Ria Rosmalasari Sapitri Satriawan Satriawan Siswanto, Topan Sukma Hidayat Kurnia Abadi Syakbani, Baehaki Ulfiani Asdiansyuri Ulfiyani Asdiansyuri

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