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All Journal Jurnal Promosi Pendidikan Ekonomi Educational Studies: Conference Series
Ellyawati, Noor
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The Effect of Shopee E-Commerce on the Consumptive Behavior of Students of the Department of Social Science Education, Faculty of Teacher Training and Education, Mulawarman University Musdalipa, Musdalipa; Ellyawati, Noor; Sutrisno, Sutrisno
Educational Studies: Conference Series Vol. 3 No. 1 (2023)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/escs.v3i1.3215

Abstract

The emergence of E-commerce Shopee can cause changes in student consumption behavior. The massive promos offered by E-commerce Shopee will encourage students to shop and tend to behave consumptively. The purpose of this research is to determine the effect of Shopee E-commerce on student consumptive behavior. This type of research uses quantitative research methods with a population of 258 students majoring in social science education, Faculty of Teacher Training and Education, Mulawarman University, and a sample size of 72 students where the sample is obtained by using the Slovin formula. The data collection technique was carried out by distributing questionnaires to respondents. This study uses classical assumption test data analysis techniques in the form of normality tests, heteroscedasticity tests, simple linear regression tests and coefficient of determination tests, and uses the t test to test hypotheses. The results showed that Shopee E-commerce had a significant effect on the consumptive behavior of students majoring in social science education, Faculty of Teacher Training and Education, Mulawarman University. This can be seen from the results of the t test, where t_hitung is greater than t_table (2.072> 1.994), with a significant level smaller than 0.05 (0.042 <0.05). Based on statistical data testing through the analysis of the coefficient of determination, it can be seen that the coefficient of determination (R^2) is 0.058 or 5.8%, which means that variable X (Shopee E-commerce) affects variable Y (consumptive behavior) 5.8%. Another 94.2% is influenced by other variables not explained in this study. Based on the research results it can be concluded: E-commerce Shopee affects the consumptive behavior of students of the Social Science Education Department, Faculty of Teacher Training and Education, Mulawarman University.
PENGARUH INFLUENCER ENDORSEMENT TERHADAP MINAT BELI KONSUMEN PADA HOOLU BURGER DI SAMARINDA Merry , Elsa Muntiana; Ellyawati, Noor; Permatasari , Indah
Educational Studies: Conference Series Vol. 3 No. 2 (2023)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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THE INFLUENCE OF LEARNING MOTIVATION ON THE LEARNING ACHIEVEMENT OF ECO/NOMIC EDUCATION STUDENTS FOR THE 2020-2022 FKIP MULAWARMAN UNIVERSITY Iskandar, Muhammad Reza; Ellyawati, Noor; Sutrisno
Educational Studies: Conference Series Vol. 3 No. 2 (2023)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruhh motivasi belajar terhadap hasil belajar mahasiswa pendidikan ekonomi. Jenis penelitian deskriptif dengan pendekatan kualitatif. Pengumpulan data menggunakan angket analisis data menggunakan analisis regresi sederhana. Hasil penelitian menunjukkan bahwa terdapat hubungan yang signifikan positif antara motivasi belajar dengan prestasi belajar mahasiswa FKIP pendidikan ekonomi universitas mulawarman, dengan nilai signifikan sebesar 0.000 < 0.05 dan nilai uji t sebesar 23.339 > 1.656 yang berarti terdapat pengaruh signifikan positif motivasi belajar (X) terhadap prestasi belajar (Y) dengan nilai koefisien determinasi sebesar 79,8% menunjuukan bahwa kemampuan modle regresi menjelaskan variabel motivasi belajar adalah sebesar tersebut. Hal ini dapat terjadi karena mahasisiwa pendidikan ekonomi angkatan 2020-2022 universitas mulawarman memiliki motivasi belajar yang baik ditunjukkan dengan keaktivan dan semangat mahasiswa pendidikan ekonomi dalam belajar dan berkegiatan dikampus termasuk didalamnya adalah kegiatan ektrakulikuler semangat inilah yang kemudian kemudian dapat meningkatkan prestasi belajar. Dengan motivasi belajar yang baik mahasiswa akan sangat serius dan bersungguh-sungguh dalam mengikuti perkuliahan sehingga nilai IPK yang menjadi salah satu indikator prestasi belajar juga meningkat dengan baik.
Co-Authors abu, ilham Astuti, Ratna Fitri Cantika, Alifia Putri Fitriyani Fitriyani Fransisca Wenas , Rienitha Mery Indah Permatasari Iskandar, Muhammad Reza Lestari, Afifah Dini Merry , Elsa Muntiana Musdalipa, Musdalipa Nurwahida Nurwahida, Nurwahida Patrisia, Patrisia Permatasari , Indah Piar, Christie Stephanie Putri, Rini Ardah Rafdiansyah, Daffa Rahayu, Vitria Puri Reza, Reza Risnawati Risnawati Riyadi, Riyo Sudarman Sudarman SUTRISNO Sutrisno, Sutrisno Wati, Indah Permata Mega