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All Journal Golden Ratio of Human Resource Management Journal of Training and Community Service Adpertisi
Hajiali, Ismail
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Humanities Education Social Sciences Other

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Journal : Journal of Training and Community Service Adpertisi

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Literasi Pemanfaatan Digital Marketing Dalam Peningkatan Usaha UMKM Di Desa Balangtanaya Kecamatan Polombangkeng Utara Kabupaten Takalar Hajiali, Ismail; Abbas, Muhammad Abbas; Kessi, Andi Muhammad Fara; Tajuddin, Imran Tajuddin; Tasrik, Tasrik; Arrang, Hermin Arrang
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 3 No. 3 (2023): Okt 2023
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jtcsa.v3i3.488

Abstract

Balangtanaya Village is one of the villages in North Polongbangkeng District, Takalar Regency, where the village has Micro, Small and Medium Enterprises has limitations in running its business in terms of introducing and selling its products in the market, the scope of sales areas is limited, and faces competition from local and other regions. This is a challenge for the development of micro, small and medium scale enterprises. This community service activity is held based on service-learning in the form of business assistance for MSME products. The stages of mentoring themselves start from the debriefing stage to monitoring. The purpose of this activity is to find out the obstacles and challenges faced by MSMEs and compile digital marketing that can support their business. Digital marketing is applied specifically in making social media suitable for MSMEs. This digital marketing is expected to develop market reach. The results of this Community Service activity show that digital marketing utilization literacy can change the way MSMEs connect with their consumers. The use of social media helps introduce, promote and market MSME products more broadly. The characteristics and needs of MSME development also cause differences in the need to apply digital marketing utilization methods through social media.
Co-Authors Abbas, Muhammad Abbas Arrang, Hermin Arrang Budiandriani, B. Fara Kessi, Andi Muhammad Kessi, Andi Muhammad Fara Mahfudnurnajamuddin, Mahfudnurnajamuddin Prihatin, Etik Sufri, Muhammad Mukhlis Sufri, Mukhlis Suriyanti, Suriyanti Tajuddin, Imran Tajuddin Tasrik, Tasrik