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All Journal E-Journal Widya Yustisia Community Development Journal: Jurnal Pengabdian Masyarakat Abdi Kami : Jurnal Pengabdian Kepada Masyarakat
Bachtiar, Alfan
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Other

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PELAKSANAN PENERAPAN HUKUM TERHADAP PELANGGARAN MEDIA MASSA LEMBAGA PENYIARAN DI INDONESIA OLEH KOMISI PENYIARAN INDONESIA MENURUT UNDANG-UNDANG NOMOR 32 TAHUN 2002 TENTANG PENYIARAN Kristopo; Bachtiar, Alfan; Supriyanto, Bambang Heri
E-Journal Widya Yustisia Vol. 2 No. 1 (2020)
Publisher : E-Journal Widya Yustisia

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Abstract

This article discusses the implementation of the law on violations of mass media of broadcasting commision according to law number 32 of 2002 concerning broadcasting, while the auther chose this title because until now the performance broadcasting institutions still broadcasts that are contrary to the broadcasting law such as violence, pornography, sara, which still color some broadcast-broadcasts in indonesian. The subject matter this article discusses how the role of the indonesian broadcasting commision in the mass media of broadcastinginstitutions in indonesian is continued by the factors that become obstacles in imposing punituve sanctions on mass media of broadcasting institutions then how is the process of imposing sanctions on broadcasting violations in indonesiaan. The conclusion from the discussion is that the indonesian supervisory comission plays a role in implementing the law as well as providing protection related to good broadcasting for the public. Prohibition in carrying out broadcast broadcasting activities, namely carrying out broadcasts that demean and ofend religious teachings, ideologies, individuals, group and are contrary to public morality and religious values. The methodology used in this research is normative research which uss descriptive research with a normative juridicial approach based on the prevailing laws and regulations.Broadcasting is asloprohibited from promoting liquor or other addictive substances including cigarettes. The process of resolving violations in broadcastbroadcasting must be resolved through the indonesian broadcasting commission by imposing sanctions on violations of broadcasting rules and codes of conduct and broadcasting program standars.
STRATEGI PENINGKATAN BRAND POSITIONING UNTUK PRODUK DAN JASA: PENYULUHAN BAGI PERKUMPULAN UMKM KOMUNITAS SUKSES BERJAMAAH INDONESIA (KSBI) DI JAKARTA SELATAN Hiswanti, Hiswanti; Misnan, Misnan; Alamsyah, Alamsyah; Bachtiar, Alfan; Pranawukir, Iswahyu
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2024): (Februari 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i1.2363

Abstract

This proposal aims to provide counseling to the Indonesian Congregational Success Community MSME Association (KSBI) in South Jakarta to improve the brand positioning of their products and services. Brand positioning is a key factor in business success, especially for MSMEs who want to differentiate themselves in a competitive market. In this proposal, the service team will carry out various activities such as literature studies, counseling, training and individual consultations. Through counseling and training, the service team will provide a basic understanding of brand positioning to KSBI members. The material that will be presented includes understanding the concept of brand positioning, identifying the unique value of products and services, brand communication strategies, and the use of social media to strengthen brand positioning. Apart from that, the service team will also provide individual consultations to KSBI members so that they can receive specific input and recommendations regarding the brand positioning of their products and services. This will help MSMEs to adapt strategies that suit the characteristics of the products and services they offer. The activity schedule for this proposal includes preparation, implementation of counseling and training, as well as individual consultations. Evaluation of service activities will be carried out through participant satisfaction surveys and analysis of changes in MSME marketing strategies. The expected results of this service activity are a better understanding of brand positioning, increasing MSME skills in identifying the unique value of products and services, increasing effective marketing activities, as well as positive changes in brand positioning and consumer perceptions of the MSME products and services involved. The service team hopes that this service activity will provide significant benefits for KSBI members in improving the brand positioning of their products and services, as well as helping MSMEs strengthen their position in the market.
DINAMIKA PERSAINGAN DI ERA E-COMMERCE: MENINGKATKAN KEUNGGULAN BERSAING Bachtiar, Alfan; Vikaliana, Resista; Efita, Wetri; Kasman, Hendra; Windreis, Christ; Nugraha, Aat Ruchiat
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27179

Abstract

Proyek pengabdian kepada masyarakat ini, berjudul "Dinamika Persaingan Di Era E-Commerce: Meningkatkan Keunggulan Bersaing," bertujuan untuk mengatasi tantangan yang dihadapi oleh Usaha Mikro, Kecil, dan Menengah (UMKM) dalam lanskap e-commerce yang terus berkembang. Dilaksanakan melalui metode daring menggunakan Zoom Cloud Meeting, proyek ini melibatkan enam dosen dari tiga universitas di Indonesia dan pemilik bisnis UMKM yang menggunakan Shopee, TikTokShop, dan Tokopedia di Jakarta Selatan, Riau, dan Jawa Barat. Kolaborasi ini difokuskan pada pemberdayaan UMKM melalui peningkatan keterampilan digital, strategi inovatif, dan adaptasi pasar lokal. Hasilnya menegaskan pentingnya pendidikan, kolaborasi lintas disiplin, dan strategi pemasaran lokal dalam menghadapi persaingan e-commerce.
Co-Authors Aat Ruchiat Nugraha Alamsyah - Bambang Heri Supriyanto, Bambang Heri Efita, Wetri Hendra Kasman, Hendra Hiswanti Hiswanti Iswahyu Pranawukir Kristopo Misnan, Misnan Vikaliana, Resista Windreis, Christ