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All Journal Jurnal Biologi dan Pembelajarannya (JBP) KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Jurnal Ekonomi dan Bisnis Islam Pedagogi Hayati Jurnal Biogenerasi International Journal of Economics (IJEC) Neo Journal of economy and social humanities Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Serambi Biologi Jurnal Riemann: Research of Mathematics and Mathematics Education Jurnal Ekonomi, Akuntansi dan Perpajakan
Syamsurizal
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Ekonomi, Akuntansi dan Perpajakan

 1 
Penerapan Strategi Pemasaran Produk Wuling Air Ev dalam Menarik Minat Pembelian Konsumen Terhadap Mobil Listrik Erwin Permana; Siti Khalisa Naurah Rahayu; Shifa Sabilla Hanum; Syamsurizal
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.307

Abstract

Electronic vehicles (EV) are not only an alternative for fossil fuel cars to reduce the rate of air pollution but also as a strategy to expand market share in Indonesia. This research aims to analyse the Wuling Air EV product strategy in attracting consumer to purchasing the electric cars. The research was conducted using a descriptive qualitative approach. Research data comes from search results in various digital databases and official publications. The research results show that the success of Wuling Air EV sales cannot be separated from the implementation of an omnichannel marketing strategy (offline and online) to attract consumer interest in electric vehicles. The omnichannel marketing strategy implemented involves various channels, both online or social media and directly through car shows or at dealers. This makes Wuling Motors take the opportunity, apart from intensifying promotions at dealers, offline exhibitions or car auto shows, but to utilize online marketing Wuling collaborating with car reviewers and influencers, providing options for purchasing or booking via e-commerce, and provide a home test-drive simply through the application. In this way, Wuling Indonesia has a goal of being able to create a touch point with the public regarding electronic vehicles (EV) both offline and online.
Penerapan Strategi Content Marketing Untuk Membangun Brand Awareness Produk Skincare Skintific Erwin Permana; Nadya Amanda; Noer Fhadya Dwi Aninda; Syamsurizal
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 1 (2024): Februari : Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i1.308

Abstract

Analysis of digital marketing in increasing brand awareness has been carried out very often. However, there has not been much analysis that specifically carries out marketing content analysis to increase brand awareness. This research aims to conduct content marketing analysis to increase brand awareness of skincare products. The research was conducted using a qualitative descriptive approach. Research data comes from the results of reviews of official publications and data searches in various digital databases. The research results show that there are several main content marketing strategies carried out by brands by paying attention to several factors, namely collaborating with influencer marketing through creative marketing campaigns, providing attractive discounts and promotions on certain dates in the form of flash sales, and giveaways to get audience engagement which ultimately resulting in increased sales. This is related to design factors, current events, reading experience, time and also the tone of the content marketing strategy carried out by skintific. Apart from that, Skintific also provides platforms on various social media as a reference source of information and increases marketing sales in various marketplaces such as Shopee, TikTok and Lazada. In this research, general strategies are explained so that for further research it is recommended to be more specific, for example a strategy by utilizing influencer marketing to produce a deeper understanding and be easier to understand
Co-Authors Abdul Razak Ardi AYU LESTARI, PRAMUSINTA Des M. Desminar Dwi Firda Elma Rida Yanti Erwin Permana FAJRINA, SUCI Fatimah Malini Lubis Firdaus Fitri Arsih Helsa Rahmatika Hendri Sayuti Iffah Fuztu Warobil Ka'bah Indrayani Ita Soegiarto Jaffar, Mohammad Najib Khaidir Koko Haryono Kresy Monery Sitompul Mardiana Ikhwan Masrizal Masrizal Mikra, Dini Pebrianti Moralita Chatri Muammar Khaddafi Nadya Amanda Noer Fhadya Dwi Aninda Novia Erlinda Nurdin Ihsan Pawisari Reni Alfionora Shifa Sabilla Hanum Siti Khalisa Naurah Rahayu SRI ASTUTIK, HENY Sumadi, Suhartini Surawan Syaflin Halim walyafi, delvina Zaimsyah, Annisa Masruri