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Analisis Social Media Marketing dan Tampilan Produk Dalam Meningkatkan Penjualan Produk Pamos Shop Mojokerto Ayu Setianingtyas; Eka Indah Nurlaili
Jurnal Manajemen dan Bisnis Vol 17 No 2 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.044 KB) | DOI: 10.38043/jmb.v17i2.2365

Abstract

Pamos Shop Mojokerto is an outlet business that sells a variety of women's needs. This outlet sales have decreased during 2019. The comparison between sales of products by online and offline are 65%:35%. In this study, authors wanted to find out the effect of social media marketing and product display on sales increases at Mojokerto Pamos Shop. This study uses a multiple linear regression research model by accidental sampling to get the samples. Data collected by distributing questionnaires that containing 18 statement items to 100 respondents. The techniques that uses to data processing are descriptive analysis, classical assumption test, and hypothesis testing. The results showed that the effect of social media marketing and product display on sales increases at Mojokerto Pamos shops was 30.3%. Based on the results of hypothesis testing, two variables are influence by simultaneously on sales increases. However, partial test results show that only product display variables have a significant effect on sales increases. The test results also show that product display has a more dominant influence on sales increase. This shows that so far Pamos Shop Mojokerto must has maximized social media marketing in an effort to increase sales.
OPTIMALISASI PERAN KOPERASI SEBAGAI WADAH USAHA BERSAMA MENGENTASKAN KEMISKINAN EKA INDAH NURLAILI
Jurnal Pendidikan Ekonomi (JUPE) Vol 2 No 3 (2014)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v2n3.p%p

Abstract

Poverty is a national program to encourage the Indonesian government, but until now still not yet fully resolved. East Java as part of the Indonesian government which is a reflection of the state of the Indonesian economy still has a poverty rate that is high enough. Therefore in this study aims to develop a strategy that we can do with the container cooperatives and cooperative role in the joint effort to alleviate poverty. This study uses content analysis technique theme (Thematic Analysis Contein) with the results of research that states that the role of cooperatives as a forum to alleviate poverty is necessary for optimalisasikan. Because poverty rates are decreasing but in fact turned out to rural poverty line continues to increase. The role of cooperatives that provide many economic benefits to its members will be able to liberate its members to escape from the poverty trap. This will be marked by rising incomes and rising purchasing power of members members in the consumption of goods. By creating their own cooperative bank financing to cooperative processes and people's bottom will be controlled and directed increasingly to focus on alleviating poverty. Keywords: Cooperative, Poverty, Joint, Eradicate. Kemiskinan merupakan program nasional yang terus digalakkan pemerintah Indonesia, akan tetapi sampai saat ini masih belum teratasi sepenuhnya. Jawa Timur sebagai bagian pemerintah Indonesia yang merupakan cerminan keadaan perekonomian Indonesia masih memiliki angka kemiskinan yang cukup tinggi. Untuk itu pada penelitian ini bertujuan menyusun strategi yang dapat kita lakukan dengan wadah koperasi serta peran koperasi dalam usaha bersama mengentaskan kemiskinan. Penelitian ini menggunakan teknik analisis isi tema (Thematic Contein Analysis) dengan hasil penelitian yang menyatakan bahwa peran koperasi sebagai wadah untuk mengentaskan kemiskinan sangatlah perlu untuk di optimalisasikan. Karena angka kemiskinan memang mengalami penurunan akan tetapi pada kenyataannya garis kemiskinan di desa ternyata terus meningkat. Peran koperasi yang memberikan banyak keuntungan ekonomi bagi anggotanya akan dapat membebaskan anggotanya untuk terlepas dari jerat kemiskinan. Hal ini akan ditandai dengan meningkatnya pendapatan anggota dan naiknya daya beli anggota dalam mengonsumsi barang. Dengan menciptakan Bank koperasi sendiri proses pembiayaan ke koperasi dan rakyat terbawah akan semakin dapat terkontrol dan terarah untuk fokus mengentaskan kemiskinan. Kata Kunci: Koperasi, Kemiskinan, Bersama, Mengentaskan
Existence of Traditional Markets to Modern Markets in Coastal Areas Eka Hendi Andriansyah; Eka Indah Nurlaili; M. Riadhos Solichin; Naning Eko Noviana
Agregat: Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2021)
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/agregat_vol5/is1pp78-96

Abstract

This study aims to determine whether sales and location of modern markets affect sales in traditional markets. This study uses a quantitative approach, with data collection techniques using questionnaires, interviews, and documentation. The data analysis technique was using a multiple linear regression model using a level of 0.05 (5%) with the classical assumption test. Statistical results show that the Sales variable has an at-count value of 2,049 with an at-table value of 1,666. In the location variable, the t-count value is 3.146 with an at-table value of 1.666 at the 0.02 level. In conclusion, there is an influence between the level of modern market sales on sales turnover in traditional markets. The three dominant indicators are the income level of the community, products, and customers with a significant decline. the influence of modern market location on sales turnover in traditional markets. This condition is dominated by three indicators, including market traffic, availability of parking spaces, and market environment. Traditional markets can survive by increasing their advantages in terms of customer satisfaction through improved service in a family manner, lower product prices, product freshness, and infrastructure through which can be facilitated by the local government.
Pengembangan Kreativitas Guru: Seminar Online Dalam Meningkatan Pengetahuan Tentang Penyusunan Soal Berbasis HOTs Jun Surjanti; Yoyok Soesatyo; Norida Canda Sakti; Dhiah Fitrayati; Eka Indah Nurlaili
Jurnal Pendidikan Ekonomi Undiksha Vol. 14 No. 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The life of the 21st century requires creativity to answer the challenges of life's problems. Thus, teachers need cultivate creative students who are very supportive of life which is manifested in the behavior, knowledge, and skills shown through creativity. Teachers are encouraged to cultivate Higher-order Thinking (HOTS) in students in learning activities, not least in learning economics. The HOTS-based learning model must be followed by an HOT-based evaluation as well. However, in reality many teachers still have not applied this model in their teaching activities or still refer to the conventional model. In an effort to improve the quality of teachers, various efforts have been made, one of which is through online seminars. This research is a descriptive study with a percentage to analyze the data obtained. This activity-based research is intended to see the effect of online seminar activities in increasing teacher knowledge to develop HOTS-based questions. This activity was attended by 204 economics teachers as the object of the activity. Data was obtained through questionnaires and documentation using the Google-form platform. The results of data analysis show that online seminar activities are proven to improve teacher understanding in preparing HOTS-based questions.
Education in Indonesia (Merdeka Curriculum) and Japan Curriculum : What’s the Difference? Albrian Fiky Prakoso; Eka Hendi Andriansyah; Mohamad Arief Rafsanjani; Eka Indah Nurlaili; Amirul Arif
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 9, No 1 (2023): March
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v9i1.6992

Abstract

The purpose of this study is analyze of the differences in education between Indonesia, which has begun to develop an independent curriculum, and education in Japan. This study used the systematic literature review method. The population consists of 99 articles that discuss education in Indonesia and Japan, and were published between 2010 and 2022. From 99 articles, 29 articles were sampled. This study used documentation instruments in the form of articles published with criteria for selecting these 29 articles as samples, which were articles published in nationally accredited journals, indexed proceedings, and Scopus-indexed international journals and then analyzed using thematic analysis. The results obtained are that the  significant fundamental differences in education in Japan and Indonesia lie in international education, character education, ethics and discipline and fields of study. The implication of this research is that in the development of a new curriculum, elements of culture and values are still prioritized as the characteristics and profile characteristics of graduates.
Pengembangan Strategi Membangun Critical Thinking Melalui Pembelajaran Ekonomi Berbasis Konstruktivistik Norida Canda Sakti; Yoyok Soesatyo; Jun Surjanti; Dhiah Fitrayati; Eka Indah Nurlaili
Jurnal Pendidikan Ekonomi Undiksha Vol. 15 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v15i1.61743

Abstract

21st century learning requires teachers to be able to create students who are knowledgeable, pious, and have character to be ready to face various educational challenges in the industrial revolution era. Economics teachers as an integral part of other subject teachers have a sense of professional responsibility and moral responsibility in preparing the nation's young generation. The analysis of students often has difficulty understanding macro and micro economic concepts that have not been answered by teachers in learning. So we need smart solutions to overcome them through changing the mindset of teachers in facing the challenges of teaching to be creative and willing to be good facilitators for students. The fusion of information technology applications in society needs to be revitalized in economic learning that is more effective, efficient and efficacy through strengthening economics teachers. Based on the urgency and conceptual ideas, the researcher intends to provide training for economics teachers in East Java on constructivist learning in economics learning to be able to improve students' critical thinking. This research was carried out using a participatory approach through the participation of teachers in seminar activities and continued with practical activities for training in constructivistic economic learning models and methods. The goal is to build critical thinking towards 21st century economic learning which is prepared independently by economics teachers. The results of the study indicate that the activities of developing constructivist-based economic learning models and methods have been proven to improve teacher understanding and skills as a form of developing strategies to build critical thinking.
Systematic Literature Review: The Contribution of Metaverse Contextual Economic Learning to Human Development in the Future Eka Indah Nurlaili; Albrian Fiky Prakoso; Amirul Arif; Eka Hendi Andriansyah; Dhiah Fitrayati; Muhammad Abdul Ghofur; Arina Salsabilla Haq
International Journal of Emerging Research and Review Vol. 1 No. 3 (2023): September
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v1i3.40

Abstract

Objective: This study aims to determine the contribution of economics education in tertiary institutions to human development in the future. Method: This type of research is included in the type of literature review research. The process of identifying and selecting articles started with 382 articles found on the Google Scholar index and published from 2017 to 2022. Then, they were selected for eligibility, so eight articles were selected. Articles are also selected based on the credibility of the journal, namely those that are nationally accredited by Sinta. Results: The results obtained show that this metaverse contextual learning can make economic education a beacon of human development in the future. In lectures, students get a good understanding of the material, and it also has an impact on their learning outcomes. Novelty: The most important thing is that students have been taught about market structure, which then boils down to generating business ideas in the context of the metaverse so that one day they become successful entrepreneurs in the metaverse era.