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All Journal Jurnal Ilmu Lingkungan JURNAL SAINS PERTANIAN EQUATOR Jurnal Sosial Ekonomi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL GALUNG TROPIKA Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Daun: Jurnal Ilmiah Pertanian dan Kehutanan Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Jurnal Agristan Agrifo: Jurnal Agribisnis Universitas Malikussaleh
Suharyani, Anita
Program Studi Agribisnis, Fakultas Pertanian, Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Jurnal Sosial Ekonomi Pertanian

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Kepuasan Konsumen Sayuran Hidroponik Di Kota Pontianak: Sebuah Analisis Customer Satisfaction Index (CSI) Ikhsan Nudin; Eva Dolorosa; Anita Suharyani
JSEP (Journal of Social and Agricultural Economics) Vol 15 No 3 (2022): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jsep.v15i3.31631

Abstract

The growth of hydroponic vegetable businesses in Pontianak City drives producers to compete by improving their quality to keep old consumers and expand to new consumers. The research used a survey method with a sampling technique using non-probability techniques, with the sample taken using a purposive sampling approach. Data were analyzed using descriptive analysis methods, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The Importance Performance Analysis (IPA) results explain that the attributes that must improve are the location of sales and sales promotions such as discounts and prizes. The Customer Satisfaction Index (CSI) value ranged between 0.66-0.80 by 0.79. The overall attributes of hydroponic vegetables in Pontianak City can be said to have satisfied consumers. Hydroponic vegetable producers in Pontianak City should expand their sales locations and sales promotions. For example, price discounts and bonuses for their hydroponic products. They should also maintain or improve their performance to increase consumer satisfaction with hydroponic vegetables in Pontianak City.
Co-Authors Adi Suyatno Aga Sugara Chaerul Aziz Fatoni DEWI KURNIATI Dewi Kurniati Dwi Handoko Darmadi Erik Yustanto Erlinda Yurisintae Erlinda Yurisinthae Eva Dolorosa Ikhsan Nudin Jajat sudrajat Josua Parulian Hutajulu Maria Emakulata Evi Mariani Mariani Maswadi Maswadi Maulina Ibrahim Muhammad Faisal Pipian Pipian Prakas Dwi Hartanto Raja Nammy Petrus Purba Reko Hermansyah Shenny Oktoriana