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KEPUASAN DAN LOYALITAS PELANGGAN AMING COFFEE: EXPERIENTIAL MARKETING BELLA BELLINDA; EVA DOLOROSA; DEWI KURNIATI
Jurnal Bisnis dan Akuntansi Vol 22 No 2 (2020): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v22i2.760

Abstract

Aming Coffee is a coffee shop that is very well known by coffee connoisseurs in Pontianak. Over time, Aming coffee tried to get closer to the connoisseurs of Aming coffee by presenting a more modern appearance of the booth to provide comfort for the connoisseurs by increasing customer satisfaction and loyalty. However, with the number of coffee shops popping up in recent years, it is very influential for Aming coffee with the emergence of similar business competition, so this is a threat for Aming to continue to maintain satisfaction for its consumers. This study aims to analyze the effect of experiential marketing on Aming Coffee customer satisfaction and loyalty and the influence of satisfaction on Aming Coffee customer loyalty in Pontianak. This study used a questionnaire method with 150 respondents taken by purposive sampling at two Aming Coffee locations. Data analysis using SEM-PLS, WarpPLS 6.0 software. The results of this study indicate that experiential marketing variables significantly influence customer satisfaction and customer loyalty. The customer satisfaction variable mediates the effect of experiential marketing on customer loyalty. Customer satisfaction is the most influential factor in experiential marketing which can ultimately lead to customer loyalty. There needs to be an increase in all aspects of experiential marketing (sense, feel, think, act, relate) to support Aming Coffee to be a comfortable gathering place for visitors, especially young people and able to give prestige to visitors.
Analysis of Object and Attractiveness of Community-Based Ecotourism in Coastal Area of Mempawah Regency Eva Dolorosa; Dewi Kurniati
Agro Ekonomi Vol 30, No 1 (2019): JUNE 2019
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.38857

Abstract

Mangrove ecotourism in the Mempawah coastal area began to be developed and initiated by local communities who are concerned in the sustainability of the mangrove ecosystem. This is also supported by the increasing number of tourists to visit ecotourism, so that the development of ecotourism needs to be supported by tourist attractiveness as well as learning to tourists to care about their environment in accordance with the principles of ecotourism namely responsible travel to natural areas, conserving the environment and improving the well-being of local people. This paper focuses on analyzing the potential value of community-based ecotourism objects and its attractiveness. The assessment indicator based on the guidelines for assessment of natural tourism attractiveness was used to assess the objects and attractiveness in three specific ecotourism locations which are managed by local communities in Mempawah, namely Pasir, Bakau, and Mendalok Village. This study involves the participation of tourists who have visited the  ecotourism site. The study found that the potential value of the object and attractiveness mangrove ecotourism in Mempawah Area was 3,105 with an average score of 388 meaning that it ispotentially developed, and also increasing recommendations related to community-based ecotourism development.
PENGARUH MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. PRAKARSA TANI SEJATI KABUPATEN KETAPANG Irman Irman; Dewi Kurniati; Shenny Oktoriana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4469

Abstract

PT. Prakarsa Tani Sejati is one of oldest company in Ketapang district. But, This company has problem about employee performance is relatively low. That is dependent by motivation and work enviroment do not support. This study aims to determine the effect of motivation and work environment on employee performance in PT Prakarsa Tani Sejati Subdistrict Sungai Laur Ketapang District. This reaserch uses Assosiatif method. The sample used was 65 respondent determined by using slovin formula. Data analysis tecnhniques used in this reaserch is multiple linear regression analysis using F test and T test. The result of multiple linear regression analysis shows that the result of F test is more than F-table thus it is concluded that employee’s motivation and work environment are equally affecting employee performance. Based on T test results known, the motivation does not affect on employee performance, while the work environment affect on performance of employees. Through determination coefficient testing obtained adjusted R square is 0,723 this means that 72,3% of variation can be explained by the Employee  performance varation of the two independent variables  work motivation and work environment. While the remaining 27,7%  is explained by reasons-other causes outside the model.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI ALIH LAHAN KARET MENJADI PERKEBUNAN KELAPA SAWIT DI DESA PANDU RAYA KECAMATAN PARINDU KABUPATEN SANGGAU Hengki Hengki; Dewi Kurniati; Shenny Oktoriana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4479

Abstract

Indonesia support the development of oil palm cultivation, because nowadays oil palm is one important farm result, and then because oil palm plantation has the important aspect in social economic people life beside to give foreign exchange, and have many function and excellence thing of oil palm plantation and then see the condition that plantation sub sector have role or important effect such as social economic development that is give job field, give more income to the people that work in the plantation environment nor people around especially work in the oil palm plantation. The creation and expansion for the job field always have effort, especially by improvement of the development Rubber plant easy to try, but the management of rubber plantation often get the problem. Compared to rubber plant cultivation nowadaysoil palm more get interest from the farmer, while this plant can give advantage and give more income to the farmer. In the other hand, this research has purpose to know the factors that effects the farmer over of the rubber land become oil palm plantation in Parindu Raya village ParinduSanggau district. The population and sample in this study amounted of 40 farmers. Data were collected through a research questionnaire and direct interviews. The research method used is descriptive using ordinary last square (multiple linear regression) analysis. The results showed that age have positive and significant effect to over of the land. Experience, burden and price of oil palm has negative and significant effect to over of the land. Education, work time and fertilizer amount has negative and not significant effect to over of the land. Whereas, income deviation has positive and not significant effect to over of the land.
DISIPLIN KERJA PEMANEN KELAPA SAWIT DI PT. HARAPAN SAWIT LESTARI CARGILL KETAPANG Chaerul Aziz Fatoni; Dewi Kurniati; Anita Suharyani
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 18, No 2 (2022): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v18i2.47843

Abstract

 PT. Harapan Sawit Lestari Cargill still has undisciplined workers. The purpose of this study was to determine the level of work discipline and the factors that influence the Work Discipline of Oil Palm Harvesters at PT. Harapan Sawit Lestari Cargill Ketapang. The method used in this research is a descriptive quantitative method using 100 respondents taken by positive sampling and data analysis used is Structural Equation Modeling (SEM) Lisrell software 8.80. The results are the level of discipline of oil palm harvest workers at PT. Harapan Sawit Lestari Cargill Ketapang is categorized as good. Variables that influence discipline are the leader justice retribution and firmness. PT. Harapan Sawit Lestari Cargill Lestari must pay attention to the level of labor discipline by conducting direct supervision. The foreman must be more assertive and fair to undisciplined workers who are given punishment or sanctions to provide a deterrent effect. Workers who obey the rules are given rewards in bonuses to motivate other workers not to violate. Treatment of workers must provide health facilities in adequate health insurance.
STRATEGI PENINGKATAN KINERJA PENYULUH PERTANIAN DI KABUPATEN LANDAK Eligia Paginian; Dewi Kurniati; Abdul Hamid A Yusro
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 17, No 2 (2021): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v17i2.42734

Abstract

Agricultural extension is the first gate of agricultural development to empower farmer in district of Landak. However, the result of performance is not as expected, so strategy for enhacing extension  enforcement is needed. This purpose of the research is arrange the strategies to enhace the enforcement of agricultural extension in district of Landak. Research method is a survey with qualitative approach. Respondents of the study is 47 sample person of extension, 13 farmers, 13 person of group farmers, 2 representative of deparment of agricultural in Landak district. The analysis showed that the main strength is the ability to use technology, main weakness is the number of agricultural extension is not ideal, the main opportunity is the development of technology in agriculture, the main threat is the factor of uncertain weather conditions. The strategy priority is the ST (Strength Threats) strategy, which is coaching the extension like study case that related to extension programs.
EFISIENSI SALURAN PEMASARAN KOMODITAS BAYAM DI KELURAHAN SIANTAN HILIR KECAMATAN PONTIANAK UTARA KOTA PONTIANAK Raja Nammy Petrus Purba; Dewi Kurniati; Anita Suharyani
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 19, No 1 (2022): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v19i1.51260

Abstract

Spinach is one of the agricultural commodities that is widely cultivated in Pontianak City. North Pontianak District is a center for growing spinach in Pontianak City with a planted area of 216 (ha) and production of 8,006 (ku) or around 76% of the total spinach production in the Pontianak City. There are two types of spinach that are most commonly cultivated in Siantan Hilir Village, North Pontianak District, namely spinach (Amaranthus tricolor). The purpose of this study was to analyze the pattern of marketing channels, marketing margins, farmer's share and efficiency of spinach marketing channels in Siantan Hilir Village, North Pontianak District, Pontianak City. The results indicate that there are 4 marketing channels of spinach. The lowest marketing margin value of spinach and the highest farmer's share is in channel 1, while the lowest margin and farmer's share are also found in channel 1. The most efficient marketing efficiency value of spinach is found in channel 3 which is 2.70 %, meanwhile, the most efficient marketing channel is in channel 2 with an efficiency value of 2.58%.
DAYA SAING EKSPOR PISANG INDONESIA DI NEGARA TUJUAN EKSPOR PERIODE 2000-2019 Rara Aurelia; Dewi Kurniati; Josua Parulian Hutajulu
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2022.10.2.335-349

Abstract

Indonesian banana is one of the leading commodities of the tropical fruit group that has been traded for a long time. One of the most important components of the economy is exporting. Indonesian banana production contributes in the world and taking the third position, but is not balanced with Indonesia's contribution to banana exports in the world. This study analyzed competitiveness with the comparative and competitive advantage approach of Indonesian banana using secondary data in the period 2000-2019. The research method used descriptive-quantitative with Revealed Comparative Advantage (RCA), Export Product Dynamic (EPD), and Porter's Diamond. The results of the analysis RCA showed that Indonesian banana only have strong competitiveness in the Malaysian market. Indonesian banana competitiveness position in the Malaysian market is in the position of rising star and falling star in the Singapore, Japan and Saudi Arabian markets. The results of the last analysis used Porter's Diamond found weaknesses in the factor conditions related to human resources, capital, science and technology, demand conditions as well as strategy, structure, and competition. Therefore, it is necessary to make efforts to increase the productivity and quality of banana produced, market research in competing countries, consumer preferences in world markets, and provide counseling as well as socialization and product diversification.
Kompetensi dan Produktivitas Kerja Karyawan Bagian Pemanenan Kelapa Sawit Di Perkebunan Plasma Talino Pa'Upat Gusvita Chandra Dewi; Dewi Kurniati; Maswadi Maswadi
Jurnal E-Bis Vol 6 No 2 (2022): Vol. 6 No. 2 2022
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v6i2.1034

Abstract

Penelitian ini bertujuan mengidentifikasi kategori kompetensi karyawan, produktivitas kerja dan menganalisis hubungan antara kompetensi karyawan dengan produktivitas kerja karyawan di perkebunan Plasma Talino Pa’Upat. Metode penelitian dianalisis secara deskriptif kualitatif menggunakan skala likert dan analisis rank spearman. Populasi yang diambil adalah seluruh tenaga kerja bagian pemanenan di perkebunan Plasma Talino Pa’Upat yang terdiri dari tenaga panen golongan KHT (Karyawan harian Tetap) dan BHL (Buruh Harian lepas) sebanyak 45 orang. Berdasarkan perhitungan yang dilakukan tingkat kategori kompetensi karyawan pemanen golongan KHT memiliki nilai rata-rata 54, nilai tersebut masuk dalam kompetensi tinggi. Kategori produktivitas kerja karyawan golongan KHT memiliki nilai rata-rata 46,28, nilai tersebut masuk dalam kategori produktivitas kerja tinggi. Kategori kompetensi karyawan golongan BHL memiliki nilai rata-rata sebesar 50, nilai tersebut termasuk dalam kategori kompetensi karyawan sedang. Kategori produktivitas kerja karyawan golongan BHL memiliki nilai rata-rata 41,13 nilai tersebut termasuk dalam kategori produktivitas kerja sedang. Hubungan kompetensi karyawan dan produktivitas kerja memiliki tingkat signifikan 0,03<0,05 artinya terdapat hubungan antara variabel kompetensi karyawan dan produktivitas kerja di Perkebunan Plasma Talino Pa’Upat. Nilai koefisien korelasi 0,436 menyatakan bahwa terdapat hubungan yang cukup kuat dengan arah hubungan yang positif.
Perilaku Keuangan dan Kinerja Usahatani Sayuran di Kota Pontianak Gabriella Dale Apriyani; Dewi Kurniati; Josua Parulian Hutajulu
JURNAL GALUNG TROPIKA Vol 11 No 2 (2022)
Publisher : Fapetrik-UMPAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jgt.v11i2.1008

Abstract

As farm managers, farmers must apply financial behavior to ensure that their farms achieve good agricultural performance. Farmers in the city of Pontianak mainly grow horticultural products, especially vegetables. Therefore, the aims of this research are to determine the financial behavior level and vegetable cultivation performance level of farmers in Pontianak City, farmers' financial behavior affects the performance of vegetable farming in Pontianak City, and formulate efforts to improve the financial behavior of vegetable farmers. This study was conducted in the North Pontianak area of Pontianak City, West Kalimantan, with 90 farmers as respondents. Data were analyzed using descriptive, SEM-PLS with SmartPLS 3.0 tools and qualitative. According to data analysis, the financial behavior of vegetable growers in North Pontianak is classified as poor, and vegetable cultivation in North Pontianak is classified as poor. Additionally, the financial behavior of vegetable farmers in the North Pontianak region has a positive and significant impact on agricultural performance. Pontianak City A formalized effort to improve the financial behavior of vegetable farmers in the North Pontianak District is to provide socialization, training, mentoring, and strengthening with regard to financial reporting, particularly good financial management for growing vegetables.