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Purboyo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Predicting Online Purchase Intention on Marketplace Wicaksono, Teguh; Syahrani; Purboyo; Abdurrahim
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.181

Abstract

This study aims to explain the correlation between consumer trust and other factors that could increase the consumer's online purchase intention in the marketplace. This research uses quantitative methods and the data is collected from 138 respondents in Banjarmasin who had made online purchases, at least 2 times in the last 3 months, using a questionnaire. Then, the data is analyzed using PLS-SEM. The empirical result proves that consumer trust does not have a direct impact on online purchase intention, but the indirect effect of consumer trust has an impact on online purchase intention through attitude as an intervening variable. Information quality directly has an impact on online purchase intention, but consumer trust as an intervening variable of information quality indirectly does not have an impact on online purchase intention. Those results show that most consumers purchase online to acquire the needed products or services. Therefore, they are more concerned with the benefits and conveniences obtained from online purchasing. Trust is no longer the main factor affecting online purchase intention. To increase online purchase intention, online merchants should provide the best information quality related to the offered products and services and provide a sense of comfort and convenience to consumers in making transactions.
The Mediating Effect of Risk Perception on the Relationship Between Social Presence and Impulsive Buying in Live Streaming Shopping Purboyo; Zulfikar, Rizka; Wahyuni, Amalia; Herawaty, Ana Sofia; Rina, Rina
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 3 (2024): September 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i3.431

Abstract

This study aimed to examine the impact of social presence on impulsive buying mediated by risk perception in live streaming shopping using social presence theory. The phenomenon of live streaming shopping had become a major trend in e-commerce in Indonesia, with a large audience through various marketplace applications. Celebrity endorsers played an important role in grabbing the attention of the audience, so direct interaction with them could trigger impulsive buying behavior. This study was exploratory research, proposing four problem formulations related to the social presence of celebrity endorsers, viewers, and products, as well as risk perceptions that affected impulsive purchases. The purpose of the study involved testing the influence of the social presence of celebrity endorsers, viewers, and products on consumer risk perception, as well as the role of risk perception mediation on impulsive purchases. This study used a survey method with a population consisting of people in the South Kalimantan province who were viewers of live streaming shopping. Data collection was carried out by distributing questionnaires online to 186 respondents. Data analysis involved testing the validity and reliability of the instrument, and using SEM-PLS. The results of this study found that (1) the social presence of celebrity endorsers, viewers, and products had a significant effect on risk perception, (2) the social presence of viewers and products had a significant effect on impulsive purchases, while the social presence of celebrity endorsers had no influence on impulsive purchases, and (3) risk perception had a mediating role in the relationship between the social presence of celebrity endorsers, viewers, and products with impulsive purchase behavior.
Co-Authors ABDURRAHIM Herawaty, Ana Sofia Rina Rina Syahrani Teguh Wicaksono Wahyuni, Amalia Zulfikar, Rizka