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All Journal Journal of Innovation in Business and Economics Jurnal Manajemen Bisnis Altruis: Journal of Community Services Jurnal Manajemen Bisnis dan Kewirausahaan Business Innovation Management and Entrepreneurship Journal
Rahmad Wijaya
Universitas Muhammadiyah Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Public Health Other

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Customer Trust and Interaction Quality as a Mediating: The Effect of Quality of Information on Purchase Decision Kalistya Rizki Pratondo; Marsudi Marsudi; Rahmad Wijaya
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 02 (2023): OKTOBER
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i02.27474

Abstract

E-retail has one of the problems, such as not being able to provide examples of goods products that consumers want in digital form; therefore, this affects consumer purchasing decisions. Many factors underlie consumer purchasing decisions in e-retail.  This study aims to analyze the role of customer trust and interaction quality in mediating the influence of quality of information on purchase decisions in electronic retail (E-Retail). The population in this study is e-retail users aged 18 years and over who have used or are currently using e-retail. The sample used was 100 people. The analysis technique uses Partial Least Square (PLS). The results showed that quality of information influences purchasing decisions and customer trust, customer trust influences purchasing decisions, quality of information influences interaction quality, and interaction quality influences purchasing decisions and customer trust. It was also found that customer trust and interaction quality can mediate the influence of quality of information on purchasing decisions.
What Are the Main Factors That Influence Purchasing Decisions at Bukalapak? Yasmin Rachma Aulia; Rahmad Wijaya; Sri Nastiti Andharini
Business Innovation Management and Entrepreneurship Journal Vol. 3 No. 01 (2024): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v3i01.33671

Abstract

The era of globalization and online transactions has changed many aspects of human life, especially in terms of how people interact, work, shop, and make purchasing decisions. Therefore, this study examines the effect of E-service quality and promotion on purchasing decisions. This data was obtained through an online survey using a Google form for 105 respondents using a purposive sampling technique, di Kota Malang. The data analysis used in this study, namely linear regression analysis, shows that E-service quality has a significant positive effect on purchasing decisions, promotion has a positive and significant effect on purchasing decisions, and promotion is more dominant than e-service quality in influencing purchasing decisions. This finding implies that e-commerce, especially Bukalapak, needs to continue to improve the quality of their electronic services to meet customer expectations. However, sales promotion should remain the main focus of a marketing strategy, as it has a greater influence on driving purchasing decisions.
Co-Authors Baroya Mila Shanty Dewi Nurjannah Fira Ibialty Kreatitin Iin Aulia Fitri Joko Susilo Kalistya Rizki Pratondo Koko Endro Prasetiyo Leila Dwi Adzani Sukma M. Nurul Humaidi Marsudi Marsudi Marsudi Muhammad Zulfiqar Mahmud NOPENDRA Sri Nastiti Andharini Sri Nastiti Andharini Tia Amelia Dini Nadia Widayat Widayat Widayat Widayat Wiwin Arifin Yasmin Rachma Aulia Yoyok Bekti Prasetyo Yulist Rima Fiandari