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All Journal Jurnal Syntax Fusion : Jurnal Nasional Indonesia JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Economics and Business Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Fundamental and Applied Management Journal Southeast Asia Journal of Business, Accounting, and Entrepreneurship
Hasbiah, Sitti
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Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Integrated Marketing Communication on the Level of Tourist Visits in Bosowa Indah Beach Tourism Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 2 (2023): Volume 1, Issue 2, May 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.017 KB) | DOI: 10.61255/jeemba.v1i2.67

Abstract

This study aims to determine whether the dimensions of integrated marketing communications, namely Advertising, Direct Marketing, Sales Promotion, Personal Selling and Public Relations have an influence on the level of tourist visits to Bosowa Indah Beach Tourism. The population in this study were visitors to Bosowa Indah Beach Tourism. Samples were taken as many as 100 respondents using the Non-Probability Sampling technique with a Purposive Sampling approach. Based on the research results, the indicators in this study are valid and the variables are reliable. In testing the classical assumptions, the multicollinearity-free regression model, heteroscedasticity does not occur, and is normally distributed. The individual order of each variable that has the most influence is Sales Promotion variable with a regression coefficient of 0.281, then Direct Marketing with a regression coefficient of 0.131, then followed by Personal Selling with a regression coefficient of 0.016, and Advertising with a regression coefficient of -0.035 while the variable that has a negative effect is Public Relations with a regression coefficient of -0.064.
Pengaruh Kualitas Layanan dan Harga Terhadap Kepuasan Konsumen Photo Studio Nurmansyah R, Eriek; Hasbiah, Sitti; Anwar, Anwar
Jurnal Syntax Fusion Vol 1 No 10 (2021): Jurnal Fusion: Jurnal Nasional Indonesia
Publisher : Rifa' Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/fusion.v1i10.79

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kualitas layanan dan harga terhadap kepuasan konsumen. Jumlah sampel yang digunakan sebanyak 50 orang konsumen Photo Studio Faramita. Pengumpulan data dilakukan dengan menggunakan observasi dan angket. Teknis analisis data yang digunakan adalah analisis regresi linier berganda dengan menggunakan Statistical Product and Servise Solution (SPSS). Hasil Penelitian ini menunjukkan kualitas Layanan dan Harga secara parsial memberikan pengaruh positif dan signifikan terhadap kepuasan kosumen. Serta secara simultan kedua variabel bebas tersebut memberikan pengaruh yang signifikan terhadap kepuasan konsumen. Artinya bahwa Kualitas layanan dan harga merupakan faktor yang strategis dalam meningkatkan kepuasan konsumen.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND ORGANIZATIONAL CLIMATE ON EMPLOYEE'S ORGANIZATIONAL COMMITMENT IN THE REGIONAL PERSONNEL AND HUMAN RESOURCES DEVELOPMENT AGENCY (BKPSDMD) MAKASSAR CITY Rahmayani, Feby; Ramli, Anwar; Dipoatmodjo, Tenri Sayu Puspitaningsih; Hasbiah, Sitti; Kurniawan, Agung Widhi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i3.646

Abstract

Organizational culture and organizational climate play crucial roles in shaping employee commitment. Organizational culture encompasses shared values and beliefs, while organizational climate pertains to the prevailing attitudes and feelings in the workplace. Positive culture and climate foster employee engagement, satisfaction, and commitment, while negative ones can lead to decreased commitment and increased turnover. This study aims to examines the influence of organizational culture and climate on employee commitment at BKPSDMD Makassar City. The research includes 121 employees from the Regional Employment and Human Resources Development Agency. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that organizational culture has a negative effect on employee commitment, reflected in a coefficient value of -0.272 and a t-statistic of 2.032 (t-statistic > t-table, p < 0.05). Conversely, organizational climate significantly and positively impacts employee commitment, with a coefficient value of 0.586 and a t-statistic of 6.217 (t-statistic > t-table, p < 0.05). Simultaneously, both variables collectively influence organizational commitment, as shown by an F-statistic of 91.416 (F-statistic > F-table, p < 0.05). These findings contribute to the existing literature on organizational behavior and offer practical implications for enhancing employee commitment in similar contexts.
THE INFLUENCE OF HUMAN RESOURCES DEVELOPMENT ON THE PERFORMANCE OF THE STATE CIVIL APPARATUS IN THE AGENCY OF PERSONNEL AND HUMAN RESOURCES DEVELOPMENT IN THE CITY OF MAKASSAR Permatasari, Nilam; Hasbiah, Sitti; Kurniawan, Agung Widhi; Musa, Chalid Imran; Haeruddin, M. Ikhwan Maulana
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i3.651

Abstract

The effective development of human resources plays a crucial role in enhancing organizational performance. In today's competitive environment, organizations recognize the significance of investing in the development of their employees to achieve sustainable success. The Makassar City Regional Personnel and Human Resource Development Agency, like many other institutions, seeks to optimize the performance of its State Civil Apparatus (ASN) employees. However, limited research has specifically explored the relationship between human resource development and employee performance within this context. This study aims to investigate the influence of human resource development on the performance of ASN employees at the Makassar City Regional Personnel and Human Resource Development Agency. The study utilizes primary and secondary data from a sample of 69 individuals. A quantitative approach is employed, and the data is analyzed using simple linear regression analysis. Questionnaires were distributed to the ASN employees, and various analysis techniques were applied, including validity and reliability tests, classical assumption tests, heteroscedasticity tests, hypothesis testing (T test), and coefficient of determination. The findings reveal a significant positive influence of human resource development on employee performance. This implies that increased levels of HR development led to improved employee performance. Therefore, it can be concluded that human resource development significantly affects the performance of ASN employees at the Makassar City Regional Personnel and Human Resource Development Agency.
Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan pada Perusahaan Umum Daerah Air Minum Kota Makassar Kasibit, Fitriyani; Hasbiah, Sitti; Ruma, Zainal
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1266

Abstract

This research aims to find out how leadership style influences employee performance at the regional public water company in Makassar City. The independent variable in this research is leadership style while the dependent variable is employee performance. For data collection, 93 workers of the Makassar City Regional Public Drinking Water Company were given questionnaires and supporting materials. This research uses a quantitative research design. The population in this study was 1,357 people and a sample of 93 people was selected using simple regression analysis using (SPSS) version 25 and Microsoft Excel. The results of this research show that leadership style has a positive and significant effect on employee performance. Hypothesis test results with the help of the SPSS version 23 application by carrying out the T test.
Exploring the Role of Brand Equity on Customer Satisfaction and Brand Loyalty: A Case Study of Browcyl's Signature Makassar Snacks Hasbiah, Sitti
Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November
Publisher : Economics and Business Journal (ECBIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i1.109

Abstract

This study aims to explore the relationship between consumer-based brand equity and brand loyalty, with an emphasis on the mediating role of customer satisfaction in the specific context of the cake shop segment within the restaurant industry. Employing Structural Equation Modeling (SEM) through LISREL, this research analyzes data collected from customers of Browcyl’s cake shops in Makassar. The model focuses on examining the impact of five dimensions of consumer-based brand equity on customer satisfaction and, subsequently, on brand loyalty. The results indicate that three out of the five dimensions of consumer-based brand equity significantly and positively influence customer satisfaction. In turn, customer satisfaction has a strong, positive impact on brand loyalty. This highlights the pivotal role of certain brand equity elements in enhancing customer satisfaction, which is a key driver of brand loyalty in the cake shop sector. The study offers valuable insights for practitioners in the restaurant industry, particularly in the cake shop sector. It suggests that focusing on specific aspects of brand equity can significantly improve customer satisfaction, leading to increased brand loyalty. This provides a strategic direction for cake shop owners and marketers to strengthen their brand equity in ways that resonate with their customers.
Pengaruh Rekrutmen dan Seleksi terhadap Kinerja Karyawan pada PT. Pelabuhan Indonesia IV (Persero) William, Laode Muh. Agus; Tawe, Amiruddin; Hasbiah, Sitti
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 2 No. 2 (2024): JUNE - SAINS
Publisher : PT Smart Media Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan Untuk mengetahui bagaimana pengaruh rekrutmen dan seleksi terhadap kinerja karyawan pada PT. Pelabuhan Indonesia IV (Persero). Populasi dalam Penelitian ini adalah karyawan yang bekerja pada PT. Pelabuhan Indonesia IV (Persero)yang berjumlah 1.300 orang. Jumlah sampel yang digunakan sebanyak 73 orang dengan menggunakan rumus Slovin. Pengumpulan data dilakukan dengan menggunakan metode kuesioner dan dokumentasi. Sedangkan Teknik analisis data yang digunakan adalah menggunakan Analisis Regresi Linear Berganda dengan menggunakan dua metode Uji statistik yaitu Uji Simultan (Uji F) dan Uji Parsial (Uji T) dengan menggunakan Statistical Product and Service Solution (SPSS). Hasil penelitian menunjukkan bahwa Proses Rekrutmen dan Seleksi berpengaruh positif dan cukup kuat terhadap Kinerja Karyawan, yang berarti bahwa berarti variabel proses rekrutmen dan proses seleksi mempunyai kontribusi sebesar 56,1 % terhadap variabel terikat yakni kinerja karyawan sedangkan sisanya sebesar 43,9% dijelaskan oleh faktor-faktor lain di luar dari penelitian ini. This study aims to determine how the effect of recruitment and selection on employee performance at PT Pelabuhan Indonesia IV (Persero). The population in this study are employees who work at PT Pelabuhan Indonesia IV (Persero) which amounts to 1,300 people. The number of samples used was 73 people using the Slovin formula. Data collection was carried out using questionnaire and documentation methods. While the data analysis technique used is to use Multiple Linear Regression Analysis using two statistical test methods, namely Simultaneous Test (F Test) and Partial Test (T Test) using Statistical Product and Service Solution (SPSS). The results showed that the Recruitment and Selection Process had a positive and strong enough effect on Employee Performance, which means that the recruitment process and selection process variables contributed 56.1% to the dependent variable, namely employee performance while the remaining 43.9% was explained by other factors outside of this study.
The Effect of Service Quality on Customer Satisfaction Using Goods Delivery Services in Makassar City Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
Fundamental and Applied Management Journal Vol. 1 No. 1 (2023): FAMJ, June 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.202302

Abstract

This study aims to determine whether the dimensions of service quality, namely tangible, reliability, responsiveness, assurance, and empathy affect customer satisfaction of Goods Delivery Services in Makassar City and analyze the most dominant factors in influencing customer satisfaction of Goods Delivery Services in Makassar City. The population in this study were all customers at the Goods Delivery Service in Makassar City, totaling 8544. The sample taken was 100 respondents using Non-Probability Sampling technique with Purposive sampling approach. The results showed that all independent variables each had a positive and significant effect on the dependent variable. Simultaneously all service quality variables have a positive and significant influence on customer satisfaction. Goods Delivery Services in Makassar City need to maintain elements that have been rated well by customers such as empathy, tangible, and responsiveness, on the other hand, they need to improve things that are still lacking, namely assurance.
Co-Authors Agung Widhi Kurniawan Anwar Anwar Anwar Ramli Chalid Imran Musa Dipoatmodjo, Tenri Sayu Puspitaningsih Hasdiansa, Ilma Wulansari Kasibit, Fitriyani M. Ikhwan Maulana Haeruddin Nurmansyah R, Eriek Permatasari, Nilam Rahmayani, Feby Ruma, Zainal Tawe, Amiruddin William, Laode Muh. Agus