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All Journal JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Adimas : Jurnal Pengabdian Kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Rusminah, Sani
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Religion Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Veterinary

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Journal : Formosa Journal of Applied Sciences (FJAS)

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The Influence of Price, Service Quality and Trust on Consumer Loyalty in Trans Lamongan Straightforward Car Rental Services Salshabilah, Falfida Mifta; Badriyah, Nurul; Rusminah, Sani; Azizah, Luluk Nur
Formosa Journal of Applied Sciences Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i7.8822

Abstract

In this era of science and technology, business in the service sector is increasing rapidly. Many companies operate in any service sector. One of them in particular is transportation services. With the various facilities provided by the company, it has an impression on users or consumers. Price, service quality and trust can increase hope or what is meant by loyalty for consumers of the company's services. To determine the influence of price, service quality and consumer trust on customer loyalty in the Lamongan car rental industry. Quantitative methodology was used in this writing, which collected data from a sample of 101 respondents through distributing questionnaires as part of the survey. SPSS version 25 is the software used for analysis. In accordance with the findings of this paper, Consumer Loyalty (Y) is significantly and positively influenced by the variables Price (X1), Service Quality (X2), and Trust (X3).
Co-Authors ., Husen Agatha Putri, Marsha Savira Anik Fadlilah, Anik Azizah, Luluk Nur Dahlan, Mufid Denaya Andrya Prasidya, Denaya Andrya Khitam, Muhammad Chusnul khusnul khotimah Laili Munna, Inesa Mahselia Laili, Fajriyah Kurnia MUHAMMAD TAUFIK Mustika, Elisa Ayu Nurul Badriyah Purnomo, Nanto Putri, Marsha Savira Agatha Putrie, Valentiena Prastika Salshabilah, Falfida Mifta Sayekti, Levia Inggrit wahyuni wahyuni