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All Journal Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Economics and Business UBS International Journal of Advanced Multidisciplinary
Rivai Zainal, Veithzal
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Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : Dinasti International Journal of Digital Business Management

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DETERMINATION OF PURCHASE DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND SERVICE QUALITY (REVIEW LITERATURE OF MARKETING MANAGEMENT) Ali, Hapzi; Rivai Zainal, Veithzal; Rafqi Ilhamalimy, Ridho
Dinasti International Journal of Digital Business Management Vol. 3 No. 1 (2021): Dinasti International Journal of Digital Business Management (December 2021 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i1.1100

Abstract

The purpose of writing Literature Review Papers is to determine the effect of service quality and brand image variables on purchasing decisions and customer satisfaction. With qualitative methods and Library Research. The purpose of writing this article is to build a hypothesis of the influence between variables to be used in further research. The results show that service quality affects purchasing decisions, service quality affects consumer satisfaction, brand image affects purchasing decisions, brand image affects consumer satisfaction and purchasing decisions affects consumer satisfaction.
Co-Authors Abdul Gafur, Ridwan Asrul Sani, Aswin Azizah, Zahra Nur Budhi Pratomo, Wisnu Diposentono, Ligan Evi Susilowati Hakim, Azis Hakim, Aziz Hapzi Ali, Hapzi Irfan Fahmi, Irfan Kuncoro, Lambang Lenny Christina Nawangsari Manurung, Natal Martono, Dicky Nourman Adittya, Helmi Oktafiany, Andini Ridho Rafqi Ilhamalimy Ridhwan, Muh. Ardhi Sertunurisman, Muchamad Werdiningsih Werdiningsih