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All Journal KRTHA BHAYANGKARA Jurnal Hukum Sasana Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif Jurnal Riset Manajemen dan Ekonomi Journal of Islamic Economics and Finance Indonesian Journal of Economics and Strategic Management
Kardinah Indrianna Meutia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis

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Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Sambal Dadakan Bang Jali Di Kota Bekasi Prayuda Putra Ariansyah; Widi Winarso; Kardinah Indrianna Meutia; Milda Handayani; Rini Wijayaningsih
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 2 (2024): Mei : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i2.2649

Abstract

Sambal Dadakan Bang Jali is a type of UKM culinary business located in Bekasi City. This business was founded in 2020 during the COVID-19 pandemic and at that time only the company implemented a take away strategy. This study aims to determine the effect of product quality and service quality on purchasing decisions for Sambal Dadakan Bang Jali in Bekasi City. This study uses a type of Quantitative research. The population of this study were customers / visitors of Sambal Dadakan Bang Jali in Bekasi City. The sample collection method used is Non-Probability Sampling. Purposive sampling is a sampling approach method with the hair formula and a sample of 80 respondents. Data collection by means of observation, interviews, and questionnaires, data analysis using multiple linear regression methods. The results stated that product quality has a significant effect on purchasing decisions, while service quality has a significant effect on purchasing decisions and then simultaneously product quality and service quality affect purchasing decisions.
Co-Authors Aidy, Widya Romasindah Amalia Syauket Angel Maharani Christophorus Indra Wahyu Putra Gerry Juan Carlos Handayani, Milda Hasanuddin Hasanuddin Hiltza Huzaematul Al Aswad Lily Yuntina Mic Finanto Ario Bangun Mohamad Sobari muhammad choirudin naufal yudha irwanto NITA KOMALA DEWI NOVIA RAHMAWATI Peppy Fachrial Prayuda Putra Ariansyah Putri Rachmawati Rini Wijayaningsih Rintis Eko Widodo Rosalina Siagian Rudy Habibie Zulkarnain Siska Yuli Anita Widi Winarso Wirawan Widjanarko