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Journal : ProBisnis : Jurnal Manajemen

The Effect of Service, Promotion, and Price on Purchase Decisions at PT Indomarco Prismatama Branch Bratang Gede Surabaya Afandi, Achmat; Megasari, Aisyah Darti; Zaman, Komarun
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to: 1) Determine the influence of service on purchasing decisions at Indomaret branch Bratang Gede Surabaya. 2) Determine the influence of price on purchasing decisions at Indomaret branch Bratang Gede Surabaya. 3) Determine the influence of promotion on purchasing decisions at Indomaret branch Bratang Gede Surabaya. 4) Determine the simultaneous influence of service, promotion, and price on purchasing decisions at Indomaret branch Bratang Gede Surabaya. This study employs a quantitative research approach. The type of questionnaire used is a self-administered questionnaire, where respondents directly answer the questions provided by the researcher, which are distributed to the sample. The research findings indicate that the service variable does not significantly impact purchasing decisions at PT Indomarco Prismatama branch Bratang Gede Surabaya, while both the promotion and price variables positively influence these decisions. Additionally, when considered simultaneously, service, promotion, and price collectively have a significant effect on purchasing decisions at the same branch.
The Effect of Compensation and Digitalization on Employee Performance of PT Pelabuhan Indonesia III (Persero) In Surabaya Suryani, Olivia Dwi; Liftiana, Rika; Zaman, Komarun
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine the effect of compensation and digitalization on employee performance of PT Pelabuhan Indonesia III (Persero) in Surabaya, This type of research uses quantitative research methods. This study involves surveys and secondary data analysis involving employees in the Archives Unit. The results of the study indicate that fair compensation and effective digitalization both contribute significantly to improving employee performance. Adequate compensation serves as the main motivator in increasing job satisfaction, while digitalization speeds up the work process and facilitates access to information. The results of this study indicate that compensation has a positive effect on employee performance and compensation and digitalization have a positive effect on employee performance at PT Pelabuhan Indonesia Regional III (Persero).