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All Journal ProBisnis : Jurnal Manajemen Procedia of Social Sciences and Humanities Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomi, Manajemen, Akuntansi
Zaman, Komarun
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis

 1 
Implementasi Layanan Endorsement pada Laksmi Muslimah Bridal Gown Mubarokah, Lailatul; Zaman, Komarun; Anisa, Nur Aini
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 02: Agustus 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i02.828

Abstract

This study aims to determine the implementation of endorsement services on Laksmi Muslimah Bridal Gown. The data studied is the marketing process carried out by Laksmi before the endorsement (2007-2017) and after the endorsement (2018-2023). As well as observing the endorsement process carried out by Laksmi and the implementation carried out by Laksmi's endorsers on social media. The results of this study show some similarities between theory and practice that have been applied by Laksmi. Both in terms of endorser selection, as well as consistency in making endorsements, not only for new endorsers but also for old endorsers. So that it can be found the reason why Laksmi Muslimah Bridal Gown is able to continue to exist after 6 years of doing the first endorsement.
ANALISIS SISTEM TATA KELOLA KEUANGAN PEMBANGUNAN DESA (STUDI KASUS DESA GROGOL KECAMATAN TULANGAN KABUPATEN SIDOARJO) Rokhilah, Khilmiatur; Zaman, Komarun; Darim, Abu
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 03: Desember 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i03.907

Abstract

Grogol Village, Tulangan District, is one of the districts in Sidoarjo that has received a Village Fund budget of Rp. 1 billion more than the 2021 State Budget (APBN). Grogol Village, Tulangan District, is in Sidoarjo Regency, East Java, Indonesia. Village funds are used for village development and can solve poverty problems in rural areas. This research was conducted with the aim of finding out how the financial management of village development funds is managed in Grogol Village, Tulangan District, Sidoarjo Regency and to find out how the positive impact of village development funds is in Grogol Village, Tulangan District, Regency Sidoarjo. This research uses descriptive qualitative method, data sources used are premier and secondary data. The techniques used in data collection are observation, interviews, and documentation. In the steps of analyzing the data, namely collecting data, summarizing data, presenting data, drawing conclusions. The results showed that the financial management of village development funds in Grogol Village, Tulangan District, Sidoarjo Regency in the process of managing village funds there are three stages, namely the planning stage, the implementation stage, and the reporting and accountability stages have been quite effective where the funds budgeted for village development in Grogol Village have been properly realized so as to have a positive impact on the people of Grogol Village in the form of increasing the welfare of the community as a whole.
STRATEGI PEMASARAN INDIBIZ TELKOM SURABAYA UTARA Yaqin, Ainul; Utomo, Priyo; Zaman, Komarun
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 03: Desember 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i03.835

Abstract

The number of Indibiz provider users has a greater number than other providers even though the subscription price that must be paid is more expensive than other providers. In this study, researchers used qualitative methods, while the type of research method used in this study was descriptive method. PT. Telkom Indonesia Tbk has a great opportunity to target its target. But in this case the company must really understand the needs of consumers regarding the smoothness of their communication. The continuity and fluency of their digital communication to get fast information must be realized with the support of new products offered by PT. Telkom Indonesia. Indibiz Marketing Strategy has an effective and efficient strategy. Based on the indicators in the 4P theory (product, price, place, promotion) that PT Telkom has fulfilled all the existing indicators. On Product Indicators, Indihome has an attractive design. The lack of information provided by agencies regarding their products is a factor for consumer misunderstanding regarding the products they offer, both in terms of price, function, and how to use them. In Indibiz Marketing, PT. Telkom Indonesia, Tbk Surabaya uses several methods, namely door to door selling and personal selling which is done by reaching public housing to provide indibiz products. Customers who want to become Indibiz users can visit the Plasa Indihome office owned by PT. Telkom Indonesia Human resources play a decisive role in the development and number of Indihome subscribers, especially in Surabaya
Strategi Pemasaran Promo Beli Banyak Lebih Murah Alta Springbed di Lottemart Pakuwon Ernawati, Ernawati; Kurniawati, Kurniawati; Zaman, Komarun
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 02: Agustus 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i02.823

Abstract

This study aims to find out the marketing strategy carried out by sales staff towards the promo to buy a lot cheaper Alta Springbed provided by Lottemart Lottemart Mall Pakuwon Center Surabaya. This study uses qualitative research methods with sales staff on duty at Lottemart Lottemart Mall Pakuwon Center Surabaya as informants or information providers. The results of this study indicate that there has been an increase in sales turnover of Alta Springbed from 2021 to 2022. The marketing strategy undertaken is to promote Alta Springbed through social media using internet technology and by serving consumers who come to Lottemart Pakuwon Trade Center. The main social media used is Facebook because social media Facebook is still in great demand by the public.
Co-Authors Abdul Manan Afandi, Achmat Ainul Yaqin Anisa, Nur Aini Bhoedide, Injilia Tasya Setya Darim, Abu Ernawati Ernawati Hendriawan, Ayi Krisnanti, Maria Kurniawati Kurniawati Lailatul Mubarokah Liftiana, Rika Megasari, Aisyah Darti Priyo Utomo Rizikia, Ayu Qolidatul Rokhilah, Khilmiatur Suryani, Olivia Dwi