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All Journal ProBisnis : Jurnal Manajemen Procedia of Social Sciences and Humanities Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomi, Manajemen, Akuntansi
Zaman, Komarun
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Ekonomi, Manajemen, Akuntansi

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Pengaruh Harga dan Kualitas Produk Terhadap Loyalitas Konsumen Delovely Beauty Expert Surabaya Rizikia, Ayu Qolidatul; Megasari, Aisyah Darti; Zaman, Komarun
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5259

Abstract

Skincare encompasses both external product use and internal health practices such as a balanced diet, avoiding smoking and alcohol, stress management, and adequate sleep. The government's role in regulating skincare products is essential due to the prevalence of non-compliant products in the market. The Food and Drug Administration (BPOM) ensures product safety and quality through certification and labeling. Price, broadly defined, includes not only the monetary value paid to acquire a product but also external factors such as search effort, psychological risk, and additional costs. Product quality is a distinguishing feature that meets consumer expectations and is crucial for business growth. Delovely Beauty Expert, established by Dr. Chelsea Adikoeseomo, is an aesthetic clinic in Surabaya aiming to deliver satisfying services with aesthetic facilities, friendly service, and competent experts. Recent data from Delovely Beauty Expert's Pasar Kembang branch shows a daily increase in consumer numbers over five days, presenting a challenge to continuously develop human resources to maintain high service standards. Given the importance of clear and healthy skin for confidence and the demand for affordable and high-quality products, this study investigates the impact of price and product quality on consumer loyalty at Delovely Beauty Expert, Pasar Kembang, Surabaya.
Co-Authors Abdul Manan Afandi, Achmat Ainul Yaqin Anisa, Nur Aini Bhoedide, Injilia Tasya Setya Darim, Abu Ernawati Ernawati Hendriawan, Ayi Krisnanti, Maria Kurniawati Kurniawati Lailatul Mubarokah Liftiana, Rika Megasari, Aisyah Darti Priyo Utomo Rizikia, Ayu Qolidatul Rokhilah, Khilmiatur Suryani, Olivia Dwi