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All Journal Jurnal Teknik Industri Jurnal Ergonomi Indonesia (The Indonesian Journal of Ergonomic) Jurnal Manajemen Teknologi Journal of Economics, Business, & Accountancy Ventura Finesta Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Tesa Arsitektur Jurnal Tataloka Asia-Pacific Management and Business Application Jurnal Teknik Industri Civil Engineering Dimension Jurnal Inovasi Bisnis (Inovbiz) Share : Journal of Service Learning Petra International journal of Business Studies (IJBS) EQIEN - JURNAL EKONOMI DAN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION EKUITAS (Jurnal Ekonomi dan Keuangan) MANAJEMEN DEWANTARA Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Ekonomi dan Manajemen Dimensi Utama Teknik Sipil BISMA (Bisnis dan Manajemen) Jurnal Akuntansi dan Keuangan Jurnal Manajemen Aset dan Penilaian Prosiding Seminar Nasional Pengabdian Masyarakat Advances in Civil Engineering and Sustainable Architecture International Journal of Financial and Investment Studies
Njo Anastasia
Faculty Of Business And Economics, Petra Christian University, Surabaya
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences

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Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

 1 
The Effect of Brand Thrust on Financial Performance of Property Companies in Indonesia Capital Market Njo Anastasia; Dewi Pricilia Sari
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 2 (2020): JABM Vol. 6 No. 2, Mei 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.2.429

Abstract

The rapid economic growth and development encourage companies to have sustainable competitive advantage in order to compete in the market. One of the strategies to face this competition is building a good brand image. Brand has always been an important factor in company’s growth. The concept of brand thrust was used to show the level of company allocation to enhance their brand image. This study aims to examine the effect of brand thrust on financial performance of property companies in Indonesia capital market for the period 2009-2016. The independent variables used are brand thrust and firm characteristics. The dependent variable used is financial performance. The method used is panel data Ordinary Least Square (OLS) regression with the number of sample are 28 firms of property sector. This study reveals brand thrust, long term debt to assets ratio, stock market beta, market share, operating profit margins, and capital expenditure to property, plant, and equipment have a significant influence on financial performance of property companies. Keywords: brand thrust, firm characteristics, financial performance, property sector, OLS
Co-Authors Adriel Dianto Adwin Surja Atmadja Agnes Eval Agnes Eval Aida Fitriani Tobing Aida Fitriani Tobing Aileen Liana Suwitro Alberto Orson Ongkowidjojo Alvin Januar Haryono Alvin Murthi Amelia Feliciana Ticoalu Andrew Darrent Andrian Sumtoro Angeline Roesdiyono Arnoldus Henry Tjahyono Austin Adiputra Tahir Purwantoro Avila, Axel Barca Hadi Juwono Benny Poerbantanoe Brian Zakaria Budiman, Januar Caroline Faustina Wicaksono Chan Hengky Chandra Chrisna Hadi Juwono Christiono Utomo Chyntia Iswantoro Connie Susilawati Connie Susilawati Denny Stevanus Widyanto Desy Delvina Wijaya Dewi Pricilia Sari Dicky Fredy Widjaja Edward Gondo Kusuma Emmanuelle Christiane Emmanuelle Christiane Evelyn Evelyn Evelyn Evelyn Fabian Hidayat Felicia Wongosari Foedjiawati Foedjiawati Foedjiawati Foedjiawati Fransisca Andreani Fransisca Andreani Fransisca Fransisca Gesti Memarisa Gesti Memarista Gilbert Alexander Grace Latumahina Hansel William Ongkowijaya Hanskey Tanugara Hendarto, Kevin Hendra Hendra Herwono Indra Saputra Ime Dwi Putri Faries Imelda Wijiyanti Jani Rahardjo Januar Budiman Januar Budiman Joshua Gondo Kusuma Junaedy Junaedy Ken Ken Kerto Kevin Hendarto Kevin Ronaldo Gotama Kunto, Yohanes Sondang Lidya Priskila Thiosalim Liniwati Yuono Liniwati Yuono Lorenza, Delyn Margerita Wenny Jessica Mariana Ing Malelak Mariana Ing Malelak Melani Setiawan Melani Setiawan Melinda Melyani Goni Melisa Margaretha Melisa Margaretha, Melisa Mellicha Jeni Lestaritio Mellisa Marcellina Gunawan Merlin Lenniawati Muliadihardjo Muliadihardjo Nanik Linawati Nathasya Wijaya Nony Kezia Marchyta Oka Christian Setiadiwiria Olivia Michaela Panitia MSEPS1 Panitia MSEPS2 Pappang, Rinita Paulin Tejokusumo Pertiwi, Dewi Rinita Pappang Rizon Rizon Ronaldi Rantelino Ronaldo Richard Gunawan Samantha Christy Tandono Samuel Ongko Limantoro Sautma Ronni Basana Sautma Ronni Basana Shierly Ivonne Shierly Ivonne Siana Halim Siana Halim Sofian Arif Susanto Stephanie Gozalie Stephanie Gozalie, Stephanie Surya Hermawan Susanto, Sofian Arif Sutoto Yakobus Sutoto Yakobus Timoticin Kwanda Timoticin Kwanda Timoticin Kwanda Timoticin Kwanda Timoticin Kwanda Veronika S. Herlimus Veronika S. Herlimus Victor Winata Pranoto Vincent Wibisono Welly Setiadi Widya Sari Puspa Dewi Suyanto Widyanto, Denny Stevanus Wirawan Wangsawinata Yanny Widiastuty Gunawan Yoe Filbert A Yoni Putranto Yuliana Lieyanto Yunita Handayani Yunita Handayani