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All Journal Pendidikan Bahasa Indonesia Majalah Ilmiah Bijak Journal of Research in Social Science and Humanities Husnayain Business Review e-Jurnal Apresiasi Ekonomi International Journal of Management Analytics (IJMA) Current Issues In Counseling Educandumedia: Jurnal Ilmu Pendidikan dan Kependidikan Jurnal Pengabdian Masyarakat ISEI
Nia Anggraini
Fakultas Tarbiyah IAIN Raden Fatah
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat ISEI

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Penyuluhan Strategi 7P dalam Rangka Peningkatan Omset Usaha Klinik Kecantikan di Pekanbaru Ulfah, Mutia; Anggraini, Nia; Saputri, Marlinda; Nefrida, Nefrida; Darnilawati, Darnilawati
Jurnal Pengabdian Masyarakat Isei Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat Isei
Publisher : ISEI Cabang Pekanbaru, Koordinator Provinsi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/abdimasisei.v1i1.146

Abstract

Service activities are based on the need for marketing mix formulation counseling to increase business turnover in new businesses. Referring to the conditions in the field, it is necessary to provide solutions in the form of training, counseling and discussions involving the clinical management and all of its employees to provide enlightenment, understanding, guidance and development of business potential. This training is expected to complement the knowledge and skills of the management and employees of beauty clinics in Pekanbaru in implementing various strategies that can be used to increase business turnover. The first session includes counseling on marketing mix theory (7P Marketing Mix). The second session includes counseling on Segmenting, Targeting, Positioning. The third session includes counseling about marketing strategies. The fourth session includes counseling on business management. With the completion of this service, participants can create a good marketing strategy to be able to increase the turnover of the beauty clinic business.
Menumbuhkan Jiwa Kewirausahaan Siswa SMP IT Madani Pekanbaru Anggraini, Nia; Lussianda, Erfa Okta; Febrina, Liga; Afwa, Awliya; Adrian, Muhammad
Jurnal Pengabdian Masyarakat Isei Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat Isei
Publisher : ISEI Cabang Pekanbaru, Koordinator Provinsi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/abdimasisei.v1i1.152

Abstract

SMP IT Madani Pekanbaru is one of the private junior high schools in Pekanbaru City. This school is a mentoring partner who has limited knowledge about entrepreneurship in developing students' potential to be able to choose products that are easy to market. The students are children whose parents' economic income levels are on average below the UMR income standard, so it is necessary to grow and motivate students to become entrepreneurs after participating in the learning process. Students need assistance in opening entrepreneurial insights and knowledge and choosing products to be marketed. The platforms used as mentoring materials are lectures, discussions, and service learning. Through this counseling the students have an entrepreneurial spirit so that their enthusiasm is high to become an entrepreneur. The service learning mentoring method can improve students' ability to market a product, they also know and can choose what kind of product to market, get it easily and sell it quickly so that it can help the family's economy.
Co-Authors Adrian, Muhammad Afwa, Awliya Ahunaya, Dea Alhempi, R. Rudi ASRIL ASRIL Azzahra, Siti Bilqis Rasya Darnilawati Darnilawati Febrina, Liga Gusdaputra, Damra Hartini Agustiawati, Hartini Husni, Na'imatul Lubis, Ramadan Lussianda, Erfa Okta Muhammad Fahrozi, Muhammad Mutia Ulfah Nefrida Nefrida, Nefrida Novasyari, Ressy Octarina, Hani Rahmadansya Rahmadansya Risnawati Risnawati Saputri, Marlinda Satriadi, Satriadi Sembiring, Rizki khairunisa Sihotang, Ayu Saniah Wirsal Chan Wulandari, Yesi Zain, Irsyadi