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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL PENDIDIKAN TAMBUSAI GANEC SWARA Jurnal Ilmu Komputer dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ekonomi Utama (Juria) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) ROUTERS: Jurnal Sistem dan Teknologi Informasi Transforma: Jurnal Manajemen Kompartemen: Kumpulan Orientasi Pasar Konsumen Implikasi: Jurnal Manajemen Sumber Daya Manusia
Wayan Ardani
Fakultas Ekonomi Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation

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PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPATU CONVERSE DI KOTA DENPASAR, BALI Ardani, Wayan
Jurnal Ilmu Komputer dan Bisnis Vol. 11 No. 1 (2020): Vol. 11 No. 1 (2020)
Publisher : STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/jikb.v11i1.48

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan brand trust terhadap keputusan pembelian konsumen Sepatu Converse di Kota Denpasar, Bali. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini brand image berpengaruh signifikan terhadap keputusan pembelian sebesar 52,8%, uji hipotesis diperoleh t hitung > t tabel atau (9,635 > 1,989). Brand trust berpengaruh signifikan terhadap keputusan pembelian sebesar 37,1%, uji hipotesis diperoleh t hitung > t tabel atau (6,993 > 1,989). Brand image dan brand trust secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 8,255 + 0,509X1 + 0,286X2. Kontribusi pengaruh sebesar 58,6%, uji hipotesis diperoleh F hitung > F tabel atau (58,110 > 2,710).
Trust Drivers and Revisit Intention of Foreign Tourists in Bali Ardani, Wayan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1593

Abstract

Previous studies on the consequences of trust on revisit intention have been carried out both at service companies and modern retailers, but how it affects tourists rvisit intention at traditional market has not been widely carried out. This study aims to explain the factors that influence trust as well as its consequences on revisit intention of tourists at souvenir traditional market in Bali. In addition, it also explained the role of trust to mediate the effect service quality and product quality towards tourist revisit intention. A survey was conducted from foreign tourists who visited and experienced to shop souvenirs at the traditional market in Bali. The data were analyzed using the SEM-PLS approach. This study revealed that service quality had a positive and significant effect on trust and revisit intention, product quality had a positive and significant effect on trust and revisit intention, trust partially mediated the effect of service quality towards revisit intention and the effect of product quality towards revisit intention. The important factors in creating tourists trust and increasing tourist revisit intention are the ability to maintain consistency of service quality and product quality. This research is expected to prove the importance of trust to shape tourists behaviours, especially revisit intention to souvenir traditional market.
STRATEGI BISNIS BAURAN PEMASARAN BERWAWASKAN PEMASARAN HIJAU Ardani, Wayan

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.755 KB) | DOI: 10.31955/mea.v3i1.901

Abstract

Pemasaran hijau menjadi salah satu strategi yang dapat membantu meningkatkan reputasi dan nilai tambah terhadap bisnis perusahaan. Tujuan dari pemasaran hijau adalah memasukkan masalah lingkungan dalam upaya pemasaran. Idenya adalah pemasar memberikan informasi yang lebih baik kepada konsumen tentang properti hijau dari produk yang ditawarkan dan kemudian mereka akan memasukkan informasi ini dalam keputusan pembelian mereka. Hal ini akan mendorong perusahaan untuk menghasilkan produk yang lebih baik dari sudut pandang lingkungan. Akibatnya, perusahaan telah melaksanakan berbagai strategi pemasaran hijau untuk memenuhi permintaan pelanggan yang berwawasan lingkungan karena mereka sangat sadar akan apa yang mereka konsumsi. Untuk alasan ini, mereka menuntut produk yang ramah lingkungan dan organisasi terikat untuk memenuhi persyaratan untuk kelangsungan bisnis mereka di pasar yang kompetitif saat ini. Perusahaan yang menggunakan strategi hijau ekstrim sepenuhnya memasukkan masalah lingkungan dan tanggung jawab ke dalam strategi bisnis mereka dan menangani masalah yang terkait dengan bauran pemasaran untuk lingkungan. Penghijauan strategis di satu area mungkin atau mungkin tidak dimanfaatkan secara efektif di area lain. Jadi, organisasi harus memastikan bahwa aktivitas pemasaran hijau diasimilasi secara holistik, terutama jika digunakan dalam aktivitas promosi.
Analisis Faktor yang Mempengaruhi Adopsi E-Commerce dan Pengaruhnya terhadap Kinerja UMKM (Studi Kasus pada PT. Gieb Indonesia Denpasar) Sari, Ni Kadek Nova Yulita; Ardani, Wayan; Kardini, Ni Luh
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini memiliki tujuan untuk menganalisis faktor apa saja yang mempengaruhi pengadopsian E-Commerce dan dampaknya terhadap kinerja UMKM dengan studi kasus yang dilaksanakan pada PT. GIEB Indonesia Denpasar. Pada penelitian ini memakai data primer yang didapatkan Dari respon kuisioner yang diberikan oleh responden dengan sampel sejumlah 133 yang dipilih menggunakan teori Hair (1998). Metode penelitian yang diterapkan dalam studi ini adalah metode kuantitatif. Analisis yang dilakukan meliputi analisis regresi berganda, yang berfungsi untuk menguji hipotesis, serta uji konfirmatori untuk menilai kelayakan penelitian ini. Hasil penelitian menunjukan bahwa faktor teknologi memiliki nilai signifikasi 0,049 berpengaruh positif dan signifikan terhadap adopsi E-Commerce, faktor organisasional memiliki nilai signifikasi 0,000 berpengaruh positif dan signifikan terhadap adopsi E-Commerce, dan faktor lingkungan memiliki nilai signifikasi 0,000 berpengaruh positif dan signifikan terhadap adopsi E-Commerce pada PT. GIEB Indonesia. Secara simultan faktor Adopsi E-Commerce memberikan dampak positif dan signifikan terhadap kinerja UMKM
The Effect of Entrepreneurial Orientation, Working Capital And Market Orientation on The Performance of SMEs Ardani, Wayan; sunarsi, Denok
Jurnal Manajemen Industri dan Logistik Vol 7, No 1 (2023): page 01 - 204
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1106

Abstract

The purpose of this study was to analyze the effect of entrepreneurial orientation, working capital, and market orientation on the performance of Small and Medium Enterprises (SMEs) in Bali. The type of this research was quantitative method. The size of respondents were 280 SMEs, selected by accidental sampling or the sample was chosen by chance at the location and was considered suitable as a data source. In the questionnaire, there were five choices of scores for each statement that could be chosen according to the actual situation felt by the respondent. The data were analyzed using structural equation modeling analysis with the SmartPLS 4.0 software data processing tool. This study revealed that the entrepreneurial orientation, working capital, and market orientation had a positive and significant effect on the performance of SMEs. Finally, this model helps to determine how entrepreneurial orientation, working capital, and market orientation affect business performances of SMEs
The Influence of Company Image on Consumer Purchase Decisions at Alfamart Jatiwaringin Bekasi Branch Ardani, Wayan
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 1 No 1 (2023): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v1i1.370

Abstract

This study aims to determine the effect of corporate image on purchasing decisions at Alfamart Branch Jatiwaringin Bekasi. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study on the company image variable obtained an average score of 3.41 with good criteria. Purchasing decision variable obtained an average score of 3.84 with good criteria. Corporate image has a significant effect on purchasing decisions with the regression equation Y = 9.626 + 0.845X, and a correlation value of 0.785 or strong with a determination of 61.6%. The hypothesis test obtained a significance of 0.000 <0.05.
Examining The Link Among Customer Relationship Management, Market Orientation and Marketing Performance on Small and Medium Enterprises Wahyuni, Evy; Ardani, Wayan; Widani, Ni Made
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 1 No 2 (2023): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v1i2.423

Abstract

The aim of this research was to determine the effect customer relationship management on market orientation and marketing performance of SMEs in Denpasar. The research was conducted at PT. GIEB Indonesia in Denpasar. Respondents in this research were customers of PT. GIEB Indonesia that was not definitive estimate of the population size. The sample size for this research was 100 respondents, calculated based on Rao Purba formula. Data collection for this research was carried out using questionnaires, interviews and observations. The collected questionnaire data was analyzed using descriptive analysis and Partial Least Square (PLS). The research revealed that Customer relationship management had a positive and significant effect on market orientation and marketing performance at PT. GIEB. It was also found that market orientation had a positive and significant effect on marketing performance at PT. GIEB Indonesia. The result of this research can be as reference for PT. GIEB Indonesia and other SMEs that customer relationship management and market orientation have important roles in improving marketing performance.
The Link of Social Media and Brand Image On Consumer Purchase Intention the Mediating Role E-Wom Ardani, Wayan
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 1 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i1.516

Abstract

Electronic Word of Mouth (E-WOM) is a form of marketing, where people provide information and make honest recommendations to other people about brands, products and services. E-WOM is a new concept from WOM which provides transparency and easy access to information via the internet. The aims of this research was to determine the role of e-WOM in mediating the influence of social media and brand image on consumer purchase intention on micro, small and medium enterprises (MSMEs). The research respondents were customers of MSMEs culinary sector in Denpasar. The size of respondents were 100 culinary customers, chosen by accidental sampling or the respondents were chosen by chance at the area and was considered appropriate as a information source. Within the survey, there were five choices of scores for each question that can be chosen concurring to the real circumstance felt by the respondent. The data were analyzed with the SmartPLS 3.0. The research revealed social media and brand image has a positive and significant both direct effect as well mediated by E-WOM on customer purchase intention. The results of this research can be as reference for MSMEs that social media, brand image, positive e-WOM are important factors to increased purchase intention.
Entrepreneurship Development and Market Orientation to Improve The Performance of Creative Industry MSMEs in Sari Konveksi Ariani, Ni Kadek Ayu; Ardani, Wayan; Widani, Ni Made
Implikasi: Jurnal Manajemen Sumber Daya Manusia Vol 1 No 2 (2023): Implikasi: Jurnal Manajemen Sumber Daya Manusia
Publisher : Management Science Doctoral Program, Pasundan University, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/implikasi.v1i2.500

Abstract

Creative Industry is any process of creation, creativity, thoughts and ideas from a person or group which can then produce works or products afterwards. In this research, quantitative research methods are used, where this type of research uses research methods based on positivistic (concrete data), data. The research is in the form of numbers that will be measured using statistics as a calculation test tool. The research was carried out at Sari Konveksi which operates in the clothing manufacturing convection sector with the population used being 100 VVIP consumers and the samples taken were 50 people who were VVIP customers from Sari Konveksi, data collection was carried out by interviews, questionnaires and documentation so that the analysis technique used was multiple linear regression analysis and the results of this research showed that entrepreneurial development had a positive and significant effect on the performance of Sari Konveksi MSMEs and market orientation had a positive and significant effect on performance. With this research, Sari Konveksi MSMEs can carry out and develop entrepreneurship and market orientation in improving the performance of MSMEs, especially in the creative industries. Apart from that, entrepreneurial factors and market orientation really need to be developed for MSME owners so they can compete in the world of convection. This data can be used as a reference for future decision making.
Examining the Effect of Leader Behavior and Employee Commitment on Employee Performance Dewi, Ni Made Rai Candra; Ardani, Wayan; Widani, Ni Made
Implikasi: Jurnal Manajemen Sumber Daya Manusia Vol 1 No 2 (2023): Implikasi: Jurnal Manajemen Sumber Daya Manusia
Publisher : Management Science Doctoral Program, Pasundan University, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/implikasi.v1i2.501

Abstract

The purpose of this study was to determine the effect of leader behavior and employee commitment on employee performance. The population of this research was the employees of PT. Sanur Jaya Utama, totaling 43 employees and all of them were being the respondents of this research. The collection of research data was carried out by means of questionnaires, interviews and observations. This study used multiple regression analysis techniques. This study revealed that leader behavior had a positive and significant effect on employee performance, work commitment had a positive and significant effect on employee performance, leader behavior and employee commitment simultaneously had a positive and significant effect on employee performance at PT. Sanur Jaya Utama. This study is expected to be a reference for the management of PT. Sanur Jaya Utama and other enterprises that leader behavior and employee commitment are very important factors in improving employee performance.
Co-Authors Alfiani, Nur Hafni Ariani, Ni Kadek Ayu Asrowardi, Imam Dewi, Ni Made Rai Candra I Nyoman Sucipta JAYADI, I GUSTI LANANG GOLDEN Kardini, Ni Luh Ningrum, Safitri Putu Ari Mulyani, Putu Ari Sari, Kadek Diana Sari, Ni Kadek Nova Yulita Sunarsi, Denok Wahyuni, Evy Widani, Ni Made Yuliani, Ni Kadek Tiara Yusmini, Ni Made