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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Community Development Journal: Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kritis (Kebijakan, Riset dan Inovasi) Jurnal Ekonomi Journal of Economics and Regional Science JURNAL ULET (Utility, Earning and Tax) JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Jurnal Administrasi Negara HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis ABDI DAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ekonomi dan Bisnis
Abu Bakar
SEKOLAH TINGGI ILMU EKONOMI JAMBATAN BULAN
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Journal : JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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ANALISIS STRATEGI BERSAING PADA MEBEL IRJAM PUTRA DI KOTA TIMIKA Albertus Evaldo Saputra Dodu; Abu Bakar
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 1 No. 5 (2023): September
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This study aims to determine the competitive strategy in Irjam Putra Furniture. The research method used is descriptive research method, namely a research method that describes or describes something, for example circumstances, conditions, situations, events, activities, and others. In this study the data collection methods used were observation methods, interview methods, questionnaire methods, and documentation methods. To find out the right competitive strategy, the analytical instrument used in this study is an analysis of the current situation, namely SWOT analysis. The results of this study indicate that the position of developing a competitive strategy lies in quadrant III (WO), which means that this business faces large market opportunities but on the other hand faces several internal constraints/weaknesses, the focus of this strategy is to minimize internal problems, so that it can seize better market opportunities.
Co-Authors Adelya Samangun Adolfina Dolli Gujangge Ahmad Usman Ali Albertus Evaldo Saputra Dodu Ashur Harmadi Citra Arta, Deddy Novie Dhimas Putra Nugroho Fransina Helyanan Hafidz Hanafiah Herlinda Herlinda Jeni Palindangan Klemens Mere Ludia Panggalo Mekar Meilisa Amalia Muhammad Nur Faisal Nasution, Annio Indah Lestari Rima Rima Rulan L Manduapessy Samuel PD Anantadjaya Sari Zulfiana Hasan Sastra Widiyanti Said Stepanus Sandy Sugeng Pristianto Tuti Fitriani Vera Herlina Mustari Yoane Vianney Yunita Sari Zuljhijrah Zuljhijrah