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Community Responses to Nature-based Tourism Promotion Materials in Indonesia Rini Untari; Ricky Avenzora; Dudung Darusman; Tutut Sunarminto
Jurnal Manajemen Hutan Tropika Vol. 25 No. 1 (2019)
Publisher : Institut Pertanian Bogor (IPB University)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1486.012 KB) | DOI: 10.7226/jtfm.25.1.17

Abstract

The growth of nature-based tourism has triggered further development of outdoor tourism activities by utilizing natural areas for commercial purposes. This trend is likely related to the role of tourism promotion. However, promotion is still interpreted partially as an effort to convey information persuasively to reach the phase of purchasing. In this study we used more comprehensive and integrated approach. We interpret promotion in seven phases from information sharing up until becoming a tourism promotion agent so that promotion of nature-based tourism destinations is more effective and optimal. This study is aimed at determining the role of promotion on visitor decisions to visit nature-based tourism destinations. A set of questionnaire was distributed to the community by considering the different income level, education, and occupation divided into three categories, namely, the upper, middle, and lower classes. In this study we used 100 respondents to assess printed promotional and audio-visual materials. Data were analyzed using One Score One Indicator System, Kruskal Wallis, and Dunn test. The results of the study showed that out of the seven phases that we examined, differences of opinion occurred in three phases of promotion including recognition and consideration phase, the motivation to enjoy natural tourism services, and willingness to be tourism promotion agent. This indicates differences of opinion over the factors that influence the three categories of respondents regarding the decision to visit a promoted nature-based tourism destination. Higher income shows a better response to the seven phases of the promotion definition of natural tourist destinations. We identified that internal factors including income characteristics, education, and occupation in addition to external factors of promotional materials (such as design and substance) together with attraction (destination attributes) can increase the the decision to visit nature-based tourism destinations. The management implications of this study were relate to consumer behavior on visit decisions as the important factor for the success of the destinations. Also, designing effective promotional activities that are tailored to the perceptions and motivations of consumers in nature-based tourism destinations is important.
The Polarization of Orientation on Cultural Land Utilization for Ecotourism Development Amongst the Local in Bali Aga of Mount Lesung Region Putu Agus Haribawa; Ricky Avenzora; Harnios Arief
Jurnal Manajemen Hutan Tropika Vol. 26 No. 1 (2020)
Publisher : Institut Pertanian Bogor (IPB University)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1995.71 KB) | DOI: 10.7226/jtfm.26.1.21

Abstract

The ownership transfer and conversion of cultural lands are a long-standing crucial issue in the dynamics of tourism development in Bali, so efforts to build a harmonious orientation among stakeholders in creating sustainable cultural land utilizations are important. For that matter, this research was conducted to study the phenomenon of polarization orientation on cultural land utilization of ecotourism development in Bali Aga. The assessment of cultural land sustainability was conducted using One Score One Indicator Scoring System analysis, with research aspects including ownership, economic, ecological, socio-cultural and spatial aspects. Besides, the polarization of stakeholder orientation was measured through perception, motivation, and preference, then, it was analyzed using Kruskal Wallis and Dunn Tests. The results of One Score One Indicator Scoring System analysis showed that the community has implemented various principles of sustainability in the utilization of cultural land in the Bali Aga region. The sustainable cultural land utilization in the Bali Aga region has not been fully achieved because the stakeholder orientation on various aspects and assessment criteria still experience polarization. Although the polarization orientation is still at the level of polarization scale, it can trigger future problems if the polarization is not well minimized by various stakeholder elements.
Ecotourism Pillars Enforcement to Geotourism Destination in Slamet and Serayu Mountainous Areas, Central Java Province Mafut Munajat; Ricky Avenzora; Dudung Darusman; Sambas Basuni
Jurnal Manajemen Hutan Tropika Vol. 28 No. 1 (2022)
Publisher : Institut Pertanian Bogor (IPB University)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7226/jtfm.28.1.72

Abstract

Nature based tourism, including geotourism, can have the status of ecotourism if they are able to enforce the seven pillars namely: 1) the ecological pillar, 2) the economic pillar, 3) the socio-cultural pillar, 4) the satisfaction pillar, 5) experience pillar, 6) memory pillar, and 7) education pillar. This study aims to analyse the perceptions of tourists towards the enforcement of the seven pillars of ecotourism in geotourism destinations. The study was conducted through a survey using a closed-ended questionnaire with a total number of respondents is 400 people. Data analysis was carried out using comparative quantitative and correlation quantitative methods. The results showed that there was still a “gap” between the pillars of sustainable development and the pillars of the basic needs of tourists. The results of the correlation test showed that the elements of the seven pillars of ecotourism had interrelationship each other. It is necessary to modify the form of geotourism implementation by increasing the aspects of guiding/interpreting for tourists and intensifying the involvement of tourists in all tourism activities. The regional approach are also applied to the development of geotourism so that it is more optimal, integrated and efficient in the use of resources.
IDENTIFICATION AND SOLUTIONS IN DEVELOPMENT OF COMMUNITY-BASED AGROTOURISM: CASE STUDY IN THE TUTUR SUBDISTRICT OF PASURUAN DISTRICT Syahfirin Abdullah, M. Syamsul Ma'arif Martani Husaini, Tajuddin Bantacut dan Ricky Avenzora
Jurnal Teknologi Industri Pertanian Vol. 22 No. 1 (2012): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT Tourism is becoming advantage commodity, because it’s able to contribute significantly on foreign exchange from non oil and gas commodities.  Nowadays, Indonesia is 60th ranking and left behind from other Asian countries. This was  caused by some problems of Indonesian tourism. The objectives of this research were  to identify and structuralize some problems in agrotourism in Tutur Subdistrict and to obtain the solution for its development. This research was  case study using the systemic approach.  Data were  analyzed by Interpretative Structural Modelling (ISM).  The result of this research shows that Tutur Subddistrict agrotourism development have many problems.  Main problems were  low  quality of human resources management and  weakness of business orientation.  The solution would be to develop training on agrotourism and business to human resources in Tutur subdistrict , so that they can work  and  manage their business professionally. Keywords: agrotourism,  ISM, human resources quality, business , solution, professional
IDENTIFIKASI DAN RENCANA PENGEMBANGAN KAWASAN WISATA BUDAYA KORIDOR SUNGAI KAPUAS - KOTA PONTIANAK Fadiah Umar; Siti Nurisjah; Ricky Avenzora
Jurnal Lanskap Indonesia Vol. 2 No. 1 (2010): Jurnal Lanskap Indonesia (JLI)
Publisher : http://arl.faperta.ipb.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jli.2010.2.1.%p

Abstract

Kapuas river which run in the middle of the city of Pontianak, known as the longest river in Indonesia, having economic function significantly, and also as the beginning site of Malay culture at Pontianak. However, developing urban economic aspect are mostly neglect cultural as well ecological aspects on that riparian. The study objectives are to develope Kapuas River Corridor as tourism area, mainly as local cultural tourism activities. Scoring and spatial methods were develop to analyzed cultural, economic and physical aspect of the sites. 133,4 Ha was deliniated as cultural tourictic area. East Pontianak, which beginning site of Malay culture in city Pontianak, has the highest cultural values and was planning the center of main cultural tourism. Interpretation cultural tourism paths was design to explain cultural message of the planned area. To conserve the local cultural touristic area, some integrated programs are developed to increase public and local goverment participation.
EVALUASI RANTAI SUPLAI WISATA DALAM PERENCANAAN PEMBANGUNAN EKOWISATA DI KAWASAN WISATA CIBODAS, JAWA BARAT Tutut Sunarminto; Dudung Darusman; Hadi S Alikodra; Ricky Avenzora
Media Konservasi Vol 19 No 2 (2014): Vol 19, No.2 2014, Media Konservasi
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.825 KB) | DOI: 10.29244/medkon.19.2.%p

Abstract

In order to get a better quality from supply of ecotourism activities in Cibodas Ecotourism Destination Area,  a research about supply chain has been done. A set of closed-ended questionaire has been distributed to collect visitor opinion and perspective on supply condition in the area; by using a score system of Likert.The result showed at least 6 important parties in the supply chain in the area, i.e: (1) Government as regulator, (2) Government as destination site owner and management,  (3) Non Governmental Business Unit Institution,  (4) Major Private Sectors, (5) Midle Private Sectors and (6) Small Private Sectors. Actually, the important element of a supply chain had been going, but however almost all of them haven’t been in their best productivity performance yet. Because of the classic problem of low-capacity of human resources is still going, the in-situ quality of ecotourism experiences and satisfaction also became a problem for the visitors. Theoritically, the quality of ecotourism resources in the area had high-quality values, but however no single ecotourist characteristic group that keen to score the ecotourism supply in the area for the maximum score. Most of supply variables are only scored by the visitor on “fair” value.  In order to solve those problems in supply-chain, a concept  called  “booked-access destinantion” is proposed. The booked access destinantion is believe that not only pattornize the tourist behaviour but also will give the stake holder of supply chain a chance to get better potential price. Keywords: Supply Chain, Ecotourism, Cibodas, Likert scale, West Java
EVALUASI RANTAI PERMINTAAN WISATA DALAM PERENCANAAN PEMBANGUNAN EKOWISATA DI KAWASAN WISATA CIBODAS, JAWA BARAT Tutut Sunarminto; Dudung Darusman; Hadi S Alikodra; Ricky Avenzora
Media Konservasi Vol 19 No 1 (2014): Media Konservasi Vol 19. No. 1 April 2014
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.976 KB) | DOI: 10.29244/medkon.19.1.%p

Abstract

In order to increase the quality of ecotourism experiences on Cibodas Ecotourism Destination Area, a reasearch on demand-chain have been done. A set of questionaires has been distributed for getting better information about motives, percepstion and opinion of the ecotourist; by using the Likert score. The result shows that as long as the ecotourists still have a chance to take a picnic, gathering and social contact in the area, most of them are not yet interest on quality of activities. Since the characteristic of impassivity tourist very clear seen amongst the ecotourist in the area, therefore it is important to apply the personal marketing concept in handling the ecotourist.    Keywords: Cibodas, Demand Chain, Ecotourism, West Java, Personal Marketing. 
EVALUASI POTENSI EKOWISATA DI TAHURA WAN ABDUL RACHMAN PROPINSI LAMPUNG Gunardi Djoko Winarno; Tutut Sunarminto; Ricky Avenzora
Media Konservasi Vol 16 No 2 (2011): Media Konservasi Vol. 16 Nomor 2, Agustus 2011
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.906 KB) | DOI: 10.29244/medkon.16.2.%p

Abstract

The Wan Abdul Rahman Provincial Park (Tahura Wan Abdul Rahman) is a well-known destination for many recreation and ecotourism activities amongst student in Lampung Province, but up to now the general function of the park is not reached yet. Therefore, an evaluation of ecotourism resources in the park have been held to find out the resources potential clearly, as well as to find it problems in management. The research shows that the water-fall, natural scenic and many floras and faunas in the park are very potential to suplly many recreation and ecotourism activities for a wide range of visitors; both for daily and week end recreation activities and for vacancies season. The Amorphophalus sp.  is the most uniqueness flora in this area and also world widely well known, while  the Burung Rangkong (Bucerotidae) is the most uniqueness fauna here. Further, the youth camp in this area is the most favorable focal point visited by the visitors. Keywords:  provincial park, ecotourism resource,  evaluation,  Amorphophalus sp., bucerotidae.
EVALUASI EKOTURISME DI TAMAN NASIONAL GUNUNG CIREMAI Ichwan Muslih; Tutut Sunarminto; Ricky Avenzora
Media Konservasi Vol 16 No 1 (2011): Media Konservasi Vol. 16 No. 1 April 2011
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.428 KB) | DOI: 10.29244/medkon.16.1.%p

Abstract

As a new nature preservation area in West Java, the Gunung Ciremai National Park still need much supports to reach its optimum function; including ecotourism activities. Therefore, an ecotourism resource evaluation had been done in order to identify its ecotourism potentials. Amongst so many ecotourism objects in this area, the Elang Jawa (Spizateus bartelsi), Orchidae and the Situ Sangiang (Lake Sangiang) had the highest value for ecotourism attractions due to the criteria and indicators that were applied in the assessment. Further, in term of management perspectives, the research found that the circulation facilities in the area had become the most crucial problem for visitors to access and enjoy many ecotourism resources in the national park. Keywords: national park, ecotourism, ecotourism resources evaluation
Perception and Motivation Study as a Determinants of Ecotourism Development in Tanah Datar Region Adam Rachmatullah; Ricky Avenzora; Tutut Sunarminto
Media Konservasi Vol 22 No 3 (2017): Media Konservasi Vol. 22 No. 3 Desember 2017
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.707 KB) | DOI: 10.29244/medkon.22.3.205-212

Abstract

During the last decade, many countries are paying special concern to develop of tourism and ecotourism industry cause able to accelerate development in a region. This research aims to analyze stakeholder perceptions and motivation determinants, a long with to formulate ecotourism development strategy. The research method used in closed ended questionnaire instrument and then data were analyzed by using one score one criteria scoring system. The result of the study showed that a local community and government perceptions have as a conclusion is a good or stil the positive sphere so that it is feasible to be develop as all forms of ecotourism. Afterwards, the result of motivations data showed that stakeholders have a high interest (score 6-7) to be actively involved in any form of ecotourism development. In order to realize the integrated ecotourism development in Tanah Datar Region, then some important things that need to be optimized, among others: 1) regional development perspective; 2) social-culture perspective; 3) capacity building perspective; 4) marketing perspective.  Keywords: ecotourism, motivation, perception, Tanah Datar Region