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All Journal BISMA (Bisma dan Manajemen) Jurnal Ekonomi Modernisasi DIRASAT Jurnal Manajemen & Pendidikan Islam Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Pendidikan Ekonomi & Bisnis (Edisi Elektronik) SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Proceeding of World Conference ATESTASI : Jurnal Ilmiah Akuntansi JURNAL EKONOMI (JE) Jurnal Terapan Manajemen dan Bisnis BISMA (Bisnis dan Manajemen) Journal of International Conference Proceedings
Arasy Alimudin
Department Of Management Faculty Of Economics And Business Narotama University, Surabaya, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : JURNAL EKONOMI (JE)

 1 
ANALYSIS OF THE RELATIONSHIP BETWEEN PRICES, PROMOTIONS, VARIANTS OF PRODUCTS AND SALES VOLUME IN LEGO BRAND TOY PRODUCTS IN GRAND CITY SURABAYA Asrul Ramadhanni; Arasy Alimudin
Jurnal Ekonomi Vol 19 No 1 (2018): December 2018
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/je.v19i1.57

Abstract

This study aims to analyze the relationship between price, promotion, product variants, and sales volume of Lego branded toy products at Grand City Surabaya. This research is quantitative. Population and sample based on distributing questionnaires to consumers or customers of Lego brand products in Grand City Surabaya and a sample of 100 respondents was taken. Data collection techniques using observation, interviews, and documentation. The data analysis used was a validity test, reliability test, and chi-square test. The results showed that price, promotion, and product variants had a significant relationship with sales volume which had a significant value <0.05. The indicator of interest in the implementation of a promotional event from the promotional variable is the most very significant and has a significant value of 0.000. So the variable price, promotion, and product variants have a good relationship with sales volume so that sales levels are stable and increasin
Co-Authors Achmad Zakki Falani Achmad Zakki Falani Achmad Zakki Falani Agus Dwi Sasono Agus Sukoco Alexander Machicky Mayestino Ani Wulandari Ani Wulandari Ani Wulandari Ani Wulandari Arthur Daniel Limantara Asrul Ramadhanni Dahlia Septian Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth David Martin Denik Wahyu Nilasari Elok Damayanti Elok Damayanti Farah Nurmalia Damayanti I Putu Artaya Iwan Sutrisna Joko Suyono Moh. Saleh Muh. Barid Nizaruddin Wajdi Muhammad Faiz Athoillah Novi Darmayanti Partomi Simangunsong Rusdianto Sesung Siti Yunqanzun Sri Wiwoho Mudjanarko, Sri Wiwoho Sukaris Suyono, Joko Yusuf Siswanto