Indonesia was the third country with the largest number of smokers in the world after China and India. The number of smokers in Indonesia tends to increase from the population of Indonesia. Factors that have an impact on cigarette consumption were cigarette prices, store displays, the Covid-19 pandemic, and excise tariffs. This research aims to examine the impact of cigarette prices, store displays, covid-19, and excise tariffs on cigarette consumption. This study used qualitative methods. This research was conducted from October 16 to November 13, 2020. Research instrument used in-depth interviews sheet and direct with participants. Interviews were transcribed verbatim and analysed used Haase's adaptation of Colaizzi's phenomenological. Research data analysis used content analysis with software Atlas.ti. The research results showed that cigarette prices, store displays, covid-19, and excise tariffs have no impact on cigarette consumption.