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All Journal DIGEST MARKETING Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Eksis: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Karya Abdi Masyarakat
Sylvia Kartika Wulan Bhayangkari
Universitas Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Journal : Eksis: Jurnal Ilmiah Ekonomi dan Bisnis

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Pengaruh Store Atmosphere, Etika Bisnis dan Kualitas Produk Terhadap Kepuasan Konsumen Dahmiri Dahmiri; Sylvia Kartika Wulan Bhayangkari
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11, No 1 (2020): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.49 KB) | DOI: 10.33087/eksis.v11i1.177

Abstract

This study aims to analyze the influence of the influence of store atmosphere, business ethics and product quality on consumer satisfaction at the syariah syariah mini market 212 Jambi branch. Survey research using a questionnaire instrument, a sample of 70 respondents with nonprobability sampling techniques. Data analysis uses multiple linear regression. The results of the study concluded that the characteristics of respondents were dominated by women, aged 20 to 29 years, the last education occupations were dominated by students. Simultaneously store atmosphere, business ethics and product quality have a positive and significant effect on customer satisfaction, so also partially store atmosphere variables, business ethics and product quality have a positive and significant effect on customer satisfaction.
Co-Authors . USMAN Ade Octavia Ade Titinifita Ade Titinifita Dahmiri Dedy Setiawan DianMala Fithriani Aira F. Husni Hasbullah, F. Husni Idham Khalik Johanes Simatupang Johannes Lucky Enggraini Fitri Rosyid Sidig Sry Rosita Sumarni Suswita Roza Utomo, Pradita Eko Prasetyo Widiastuti, Fitri Wiwik Tiswiyanti Yayuk Sriayudha