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Metaphors of Life Insurance and Home Appliance on Youtube Advertisements Videos Lilik Rochmah Agustina; Masriatus Sholikhah
Diglossia Vol 8, No 2 (2017): April
Publisher : Unipdu Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26594/diglossia.v8i2.866

Abstract

AbstractThe aim of this research is to explore metaphors in life insurance and home appliance on YouTube advertisements videos by employing pragmatics perspective. To accomplish the goal of the research, qualitative descriptive is employed to figure out of both two research questions. Furthermore, to know the kinds of metaphor, researchers work on theory proposed by Lakoff and Johnsen (2003) for fundamental metaphor theory, then, conceptual metaphor theory proposed by Kovecses (2010); and the last is pictorial metaphor theory proposed by Forceville (2002). At last, it can be seen that the type of metaphor are pictorial metaphor for SINAR MAS MSIG life insurance and LG home appliance advertisements. Further, in term of conceptual metaphor researchers found two type of metaphor; structural metaphor and ontological metaphor in Thai life insurance and Philips home appliance advertisements. As the closing, researchers figured out that among the four of life insurance and home appliance advertisements issued in YouTube apply the persuasive strategy to influence the audiences. These advertisements eventually are influential in inviting customers’ attention since the application of metaphors and persuasive strategies.Keywords: Metaphor, Source Domain, Target Domain, YouTube Advertisement Video, Persuasion   AbstrakPenelitian ini bertujuan untuk menyelidiki metaphor yang terdapat pada video iklan asuansi jiwa dan iklan perabot rumah tangga di laman Youtube melalui pendekatan Pragmatic. Untuk mencapai tujuan penelitian, pendekatan kualitatif diaplikasikan untuk menjawab dua permasalahan penelitian. Lebih lanjut, untuk mengetahui jenis metafor yang digunakan pada objek penelitian, peneliti menggunakan teori dari Lakoff dan Johnsen (2013) tentang Fundamental Metaphor, Conseptual Metaphor dari Kovecses (2010), dan teori Pictorial Metaphor dari Forceville (2002). Akhirnya, dapat diketahui bahwa jenis metaphor yang di temukan dalam empat iklan di laman Youtube adalah pada iklan asuransi jiwa Sinar Mas MISG life dan iklan perabot rumah tangga LG terdapat lebih dominan Pictorial Metaphor. Selain itu, pada iklan asuransi jiwa Thailand dan iklan lampu Philip cenderung menggunakan Conceptual Metaphor dengan temuan 2 sub jenis dominan yakni Structural Metaphor dan Ontoligical Metaphor. Sebagai penghujung temuan, peneliti menemukan fakta bahwa keempat iklan asuransi jiwa dan iklan perabot rumah tangga yang ditayangkan pada laman Youtube menggunakan beberapa jenis strategy persuasive untuk mempengaruhi khalayak. Secara jelas, iklan-iklan tersebut bersift persuasive dalam mengundang perhatian dan minat para konsumen dengan menggunakan unsur-unsur metafora dan strategi persuasif.     Kata kunci: metafora, domain sumber, domain target, video iklan mber, domain target, video iklan Youtube, persuasi.
BROADCASTING: AN ALTERNATIVE TO SUPPORT SPEAKING SKILL ACHIEVEMENTS Masriatus Sholikhah
JEELL (Journal of English Education, Linguistics and Literature) English Department of STKIP PGRI Jombang Vol 3, No 1 (2016)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jeel.v3i1.366

Abstract

This present research is aimed to know the implementation of broadcasting technique towards students speaking skill achievements. Due to the low English speaking score, less motivation and limited English vocabulary acquire, this research is conducted by employing a project based learning method to overcome those problem faced by the students of 2014. The students are given a project to make a video broadcasting in which they are divided into some small group which consists of three students; this research is conducted in two cycles.The theory of Kemmis and McTaggart (2000) is employed to reveal the question of how the implementation of project based learning with broadcasting can significantly improve students speaking skill achievements. In addition, the result of cycle one show the students score is not significantly achieve the expected score based on the criteria of success standard. Further, this research is conducted to the following cycle, in this cycle 2 students showed the change. There are 82% students who attain the minimal score of criteria of success and 18% students who reach the bottom score of 78 point. As the result, the implementation of broadcasting technique is significantly improving students speaking achievement.
Tracing Racism towardsthe Blacks onTHE HELP (2011): A Critical Discourse Analysis Masriatus Sholikhah
JEELL (Journal of English Education, Linguistics and Literature) English Department of STKIP PGRI Jombang Vol 3, No 2 (2017)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jeel.v3i2.373

Abstract

Social problem is a social condition that harms people in a society. One of socialproblem that still exist in this world is racism. One of the films that deal with racism is TheHelp film. There are two statements of the problem in this present research; (1) whatare the types of racism found in The Help film, and (2) how do the black people resist racism in The Help film. Furthermore, to answer the first research question particularly used racism theory by Ruth Wodak (2001) and to answer the second research question in which the ways of black people resist racism, the researchers conducted resistance theory by James Scott (1990). The researchers employed Critical Discourse Analysis as the approach. In addition, the researchers employed qualitative research design. Then, in analyzing the data the researchers organized, coded, described and interpreted the data based on the context and the situation. In the findings, the researcher analyzed the data in some quotation from the script. Furthermore, the researchers concluded that the most dominant type of racism is everyday racism. However, for the hidden transcript and public transcript types of resistance, it only found the hidden transcript in the film.
Pelatihan Debate Model Parlemen Inggris Berbasis Online untuk Meningkatkan Keterampilan Berpikir Kritis dan Berargumentasi Mahasiswa Masriatus Sholikhah; Fahmi Syahab; Riris Nur Eriyanti
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol 6, No 1 (2022): GERVASI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v6i1.3479

Abstract

Kegiatan pengabdian dilaksanakan di Prodi Bahasa Inggris STKI PGRI Jombang. Program pengabdian ini dilatarbelakangi oleh:(1) minimnya pelaksanaan pelatihan kemampuan public speaking dan berfikir kritis mahasiswa;(2) minimnya waktu untuk penjaringan delegasi dan pengenalan, pelatihan, dan pendampingan debat sehingga menyebabkan kurang memuaskannya kualitas delegasi kompetisi NUDC;(3) lemahnya kemampuan berargumentasi dan berlogika. Berdasarkan hasil observasi dan analisis kebutuhan maka solusinya meliputi: (1) memberi wokshop tentang jenis mosi debat, dan cara penilai debat dengan model parlemen Inggris;(2) pendampingan latihan debat secara intensif dengan beragam motion terbaru. Adapun hasil dari program pelatihan dan pendampingan yaitu:(1) kegitan pelatihan dan pendampingan debate dengan bentukperlemen inggris berjalan dengan baiakndan mahasiswa sangat antusiaselama kegiatan berlangsung;  (2) hasil dari proses pelatihan debate diunggah pada Platform Youtube; dan (3) adanya peningkatan kemampuan berargumentasi dan berfikir kritis diukur melalui sistem 3M (matter, manner, dan method) dan AREL (Assertion, Reason, Evidence, dan Link back). 
"How Do I Engage in My Class?"; EFL Teachers' and Tertiary Students' Perceptions during Online Speaking Class Masriatus Sholikhah; Afi Ni’amah; Riris Nur Eriyanti
Jurnal Pendidikan Bahasa Vol 11, No 1 (2022): Jurnal Pendidikan Bahasa
Publisher : IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/bahasa.v11i1.3803

Abstract

Incorporated with the positive and negative perceptions of Robbins' theory (2002) and the concept of students' engagement pioneered by J.A Fredericks (2004) and Gibbs (2010), this research concerned with the students' and the teachers' perceptions about the use of online learning platforms based on student engagement in speaking class and if the students can be actively involved in aspects of behavior, cognitive, and emotional during the learning process. Carried out with a descriptive qualitative approach, this research obtained the data from the first- and fourth-year student college students speaking one and speaking 3 in STKIP PGRI Jombang, UNWAHA, and IAIN Kudus. It administered questionnaires and interviews to both students and teachers. The result showed that students' behavioral engagement was eventually high. However, their cognitive and emotional engagement was not significantly positive in some aspects. Hence, it contributes to understanding the various aspects of web-based classes and the EFL student engagement in the virtual speaking class.
Empowering Digital Language Literacy in Writing Instructions: Lecturers’ and Students’ Voices Masriatus Sholikhah; Candradewi Wahyu Anggraeni
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 12, No 2 (2022)
Publisher : Fakultas Ilmu Pendidikan dan Humaniora (FIPH), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.12.2.2022.263-281

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In facing the metaverse era, technology in language instruction plays an essential role in elevating students’ digital literacy. It leads teachers to integrate digital tools utilization in the instructional context to accommodate the students’ need for productive and meaningful learning. Following this issue, this research explores teachers’ and students’ voices regarding the empowerment of Digital Language Literacy in writing instructions. The research method used in this study is a case study. Researchers administered interviews and questionnaires as data collection instruments in obtaining the data. The open-ended interview was carried out with the lecturers of writing courses. Besides, the close-ended questionnaire was also administered to the students of writing courses. The participants of this current study were 3 lecturers and 40 students from two universities in Indonesia. To uphold the theoretical lens of Digital Language Literacy, this research uses and adapts the theory of Eshat (2004) and Porat, Blau & Barack (2018) as the underlying framework. The results showed the three aspects of lecturers’ and students’ perspectives in which they cover Digital Language Literacy implementation, Digital Language Literacy challenges and opportunities, and the ways to empower Digital Language Literacy in the writing instructions. As a result, the research findings contribute to improving digital language literacy implementation, specifically in teaching writing in EFL Higher Education context.
Syllabus Design for Tertiary Level Students in Bahasa Inggris Niaga Course Masriatus Sholikhah; Afi Ni’amah
JET ADI BUANA Vol 7 No 02 (2022): Volume 7 Number 02 October 2022
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/jet.v7.n02.2022.6328

Abstract

Teaching English in non-English department needs meticulous preparation since it is given integrative in four skills within restricted credit hours, 4 SKS. Students of Economic Department need to be prepared as profound entrepreneur that they are keen on creating occupations and other professions but teacher solely. The research was aimed to design topics and methods in syllabus of Bahasa Inggris Niaga course. This research was set out by implementing ADDIE in designing the syllabus for tertiary students who major in economic department. Analysis as the first step was done by doing interview and giving questionnaire. The result indicated ten significant topics and seven relevant methods in designing Bahasa Inggris Niaga syllabus. They were designed by concerning on the undergraduate students’ necessity in pre intermediate level.
Integrating Task-Based Learning and ICT in Reading and Writing Classes in Hybrid Setting Damar Isti Pratiwi; Candradewi Wahyu Anggraeni; Novita Eka Tristiana; Rengganis Siwi Amumpuni; Masriatus Sholikhah
Journal of Education Reseach and Evaluation Vol 7 No 2 (2023): May
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jere.v7i2.51922

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Several ICT tools are chosen as media in reading and writing courses, such as socrative for practicing and testing vocabulary, google form for practicing and evaluating reading ability, and writeabout for practicing students' writing skills based on given topics. The study analyze classroom practices of a reading and writing course in hybrid setting which integrated Task-Based Learning (TBL) and Information and Communication Technologies (ICT). It is a case study with quantitative approach. This project was done in 6 classes of reading and writing course consisted of 159 students in total. The data was gathered through classroom observation, pre-, and post-test scores analysis, and questionnaire analysis about students' feedback. The pre-and post-test scores were analyzed using descriptive statistical analysis, paired sample t-test, and changing level analysis.The findings indicated that teachers integrated TBL and various ICT tools to accomplish the course description and objectives. The result of those three data analyses described significant improvement in students' learning outcomes. The course received positive responses from the students with a 4.02 out of 5 (good level). The integration of TBL and ICT in a reading and writing course is considerable in enhancing students' achievement and enjoyment in hybrid setting. This study provided benefit from insight into the knowledge and practice for reading and writing lecturers to integrate TBL and ICT in their instruction particularly in hybrid context.
Peran Self-Regulated Learning dalam Mengoptimalkan Pembelajaran Jarak Jauh Hanrezi Dhania Hasnin; Ika Purnama Sari; Tri Astari; Masriatus Sholikhah; Bagus Kuncoro
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 5, No 2 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v5i2.7666

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Awal tahun 2020 pandemi covid-19 menyebabkan para siswa mengikuti pembelajaran dari rumah melalui jaringan internet yang dikenal dengan pembelajaran jarak jauh (PJJ). Dalam PJJ, siswa dituntut memiliki kemampuan belajar mandiri atau dikenal dengan istilah self-regulated learning (SRL) sehingga dapat menyesuaikan diri dengan keadaan. Pengabdian kepada masyarakat berupa pelatihan SRL kepada para siswa dilakukan untuk memperluas wawasan siswa mengenai berbagai strategi belajar mandiri agar mereka dapat menjadi pembelajar mandiri. Partisipan pelatihan ini adalah seluruh siswa kelas 6 di SDIT BBS Kota Bogor yang berjumlah 68 orang, terdiri dari 33 orang laki-laki dan 35 orang perempuan dengan rentang usia 10 tahun hingga 12 tahun. Metode pelatihan SRL ini diberikan berupa konsep dan praktik kepada siswa. Konsep SRL yang digunakan berasal dari Barry Zimmerman dan Dale Schunk. Dari hasil pelatihan yang dilakukan pada tanggal 29 September 2021 ini diketahui bahwa siswa memahami SRL secara komprehensif sebanyak 44,9%, kebiasaan yang paling banyak dilakukan siswa adalah mengatur waktu belajar sebanyak 40,5%, siswa memahami bahwa diri sendiri yang menentukan keberhasilan belajar sebanyak 41,1% dan mengetahui berbagai jenis strategi SRL sebanyak 58%. Strategi SRL ini tepat digunakan dalam belajar terutama dalam PJJ karena mampu mendorong kemandirian siswa dalam belajar serta mengurangi ketergantungan pada guru dan orang tua dalam belajar.In early 2020 the Covid-19 pandemic caused students to take part in learning from home via an internet network known as distance learning (PJJ). In PJJ, students are required to have the ability to learn independently or known as self-regulated learning (SRL), so that they can adapt to circumstances. Community service in the form of SRL training for students is carried out to broaden students' insights regarding various independent learning strategies so that they can become independent learners. The participants of this training were all 6th-grade students at SDIT BBS Bogor City, totalling 68 people, consisting of 33 boys and 35 girls ranging from 10 to 12 years. This SRL training method is given in the form of concepts and practices to students. The SRL concept used comes from Barry Zimmerman and Dale Schunk. The results of the training conducted on September 29, 2021, found that students understood SRL comprehensively 44.9%, the habit that most students were setting study time by 40.5%, students understood that they determined learning success by 41.1%, and 58% knew various types of SRL strategies. This SRL strategy is appropriate for use in learning, especially in PJJ, because it can encourage student independence in learning and reduce dependence on teachers and parents in education.
Penerapan Teknologi Internet of Things Pada SMK Negeri 1 Perhentian Raja Kampar Riau Yoyon Efendi; Tri Astari; Alfry Aristo Jansen Sinlae; Ahmad Arif Zulfikar; Masriatus Sholikhah
Masyarakat Berdaya dan Inovasi Vol. 4 No. 1 (2023): April
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/mayadani.v4i1.113

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Abstrak Seiring dengan perkembangan jaman, penggunaan teknologi dalam segala lini kehidupan adalah sebuah keharusan teramsuk dalam konteks pendidikan. Menanggapi kebutuhan akan sumber daya manusia Indonesia yang cakap digital dan teknologi, SMK Negeri 1 Perhentian Raja menyediakan dua jurusan unggulan yakni Jurusan Teknik Komputer Jaringan (TKJ) dan Budidaya Perikanan. Secara spesifik, permasalahan yang menjadi fokus program PKM ini adalah adanya beberapa guru pada kelas tertentu di Jurusan Teknik Komputer Jaringan masih menggunakan sistem absensi manual. Para guru memanggil satu persatu siswa lalu ditandai oleh guru di lembar absensi. Ini akan memakai waktu mengajar di kelas dan laboratorium, akibatnya kegiatan belajar menjadi kurang efektif. Selain itu bagi siswa diperlukan pengenalan teknologi baru yang berhubungan erat dengan jurusan yang mereka tempuh di SMK. Untuk menanggulangi permasalahan tersebut, tim PKM memberikan pelatihan teknologi baru seperti teknologi Internet of Things (IoT) menggunakan Radio Frequency Identification (RFID). Kegiatan diikuti oleh 5 orang guru dan 30 orang siswa jurusan TKJ dengan diawali Pre-test dan di akhiri Post-test. Program ini masih dalam masa perlakuan (pelatihan dan pendampingan) jadi hasil akhir yang diharapkan peningkatan 90% pengetahuan dan keterampilan siswa dan guru. Kata Kunci: Radio Frequency Identification (RFID); Internet of Things (IoT); Absensi Kehadiran siswa; Teknik Komputer Jaringan (TKJ); SMK N 1 Perhentian Raja; Abstract Along with the times, the use of technology in all lines of life is a must, including in the context of education. Responding to the need for digital and technology-savvy Indonesian human resources, SMK Negeri 1 Perhentian Raja provides two excellent majors, namely the Department of Computer Network Engineering (TKJ) and Aquaculture. Specifically, the problem that is the focus of this PKM program is that there are several teachers in certain classes in the Computer Network Engineering Department who still use a manual attendance system. On average, the teachers called the students one by one and then marked by the teacher on the attendance sheet. This will use up teaching time in classrooms and laboratories, resulting in less effective learning activities. In addition, students need an introduction to new technologies that are closely related to the majors they take at SMK. To overcome these problems, the PKM team provides training on new technologies such as Internet of Things (IoT) technology using Radio Frequency Identification (RFID). The activity was attended by 5 teachers and 30 students majoring in TKJ starting with the Pre-test and ending with the Post-test. This program is still in the treatment period (training and mentoring) so the final result is expected to be a 90% increase in the knowledge and skills of students and teachers. Keywords: Radio Frequency Identification (RFID); Internet of Things (IoT); Absence Attendance of students; Computer Network Engineering (TKJ); SMK N 1 Perhentian Raja;