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All Journal Jurnal Dakwah Tabligh Kemudi JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Communication Sciences (JCoS) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Pinisi Business Administration Review Jurnal Pengabdian Masyarakat Berkarya
Zulkarnain Hamson
Universitas Indonesia Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat

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Pemberdayaan Ekonomi Masyarakat melalui Pengembangan Produk dan Pemasaran Kue Baruasa di Desa Sampulungan: Community Economic Empowerment through Product Development and Marketing of Kue Baruasa in Sampulungan Village Nani Harlinda Nurdin; Zulkarnain Hamson; Miah Said
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 2 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i2.5945

Abstract

Most of the kue baruasa micro businesses are still traditionally produced and use simple equipment, and the management of the marketing system still relies on word of mouth, so production and market penetration are still low. To overcome these problems, the PKM team designed strategies and techniques for developing kue baruasa products through production support tools and innovative marketing management through training and mentoring so that both partners can understand today's marketing using technological advances. These two PKM program designs can contribute to developing production quality, quality, and quantity to meet market needs. The objectives of this PKM program are to assist partners in applying technology in production, help partners obtain production support tools, and help partners improve the quality of their production by adopting the Production and Marketing Optimisation System offered as a result of this PKM research and activities.
Co-Authors A.M Azhar Aljurida Andi Atrianingsi Andi Indrawati Ansarullah Faharuddin Arjang Arjang Askariani Sahur Beddu Lahi Fyan Andinasari Kuen Hasnah Taureng Irwan Muin Miah Said Mirsa, Sitti Mitha Mayestika Kuen Muhammad Nasir Mahmud Muhammad Zainal Altim Nani Harlinda Nurdin Raidah Intizar Yusuf Rostini Rostini Rulinawaty Sahruddin Malik Siti Aisyah St. Shofiyah