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All Journal Majalah Ilmiah Bijak Transparansi Jurnal Ilmiah Ilmu Administrasi Ilomata International Journal of Management Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Ilomata International Journal of Management Abiwara : Jurnal Vokasi Administrasi Bisnis Media Abdimas ELIGIBLE : Journal of Social Sciences
Elfa Setiawan
Institut Ilmu Sosial Dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Other

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Journal : ELIGIBLE : Journal of Social Sciences

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Strategies to Increase Customer Interest by Implementing Digital Marketing at Hello Friends Coffee Shop in South Jakarta Elfa Setiawan; Elizabeth Monica Frara
Eligible : Journal of Social Sciences Vol. 2 No. 1 (2023): ELIGIBLE : Journal of Social Sciences
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/eligible.v2i1.70

Abstract

This research was conducted to discover the development of customer interest through social media and find solutions to the obstacles faced. The focus of this research is related to the emergence of a "new culture" originating from an outside culture with a background in cafes or coffee shops and then influencing people's lifestyle which results in the emergence of many coffee shops. This creates competitions which requires these coffee shops to have a good marketing strategy correctly and effectively to increase customer interest. The data was collected from observation and conducting interviews with informants. Based on the results, it is concluded that the strategy of attracting customers through digital marketing has been going well. Digital marketing using social media and other media that are still included in digital marketing can also make it easier for customers and prospective customers interested in using or buying business products. It is also essential to find out the potential information customers need.
Co-Authors Dedy Kusna Utama Dinda A Rahman Elizabeth Monica Frara Fantini, Endah Mohammad Farhan Alwi Nidaul Izzah Rita Wahyuni Rudi Kristanto Samsudin Samsudin Samsudin