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All Journal Among Makarti QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Mantik Quantitative Economics and Management Studies Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Jurnal Ekonomi International Journal of Management and Business Economics
Zet Ena
Universitas Kristen Artha Wacana Kupang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Journal : Jurnal Ekonomi

 1 
MANAGEMENT OF THE COUNTRY BORDER THROUGH THE EXPORT DEVELOPMENT OF AGRICULTURAL COMMODITIES IN THE INDONESIAN BORDER Alya Elita Sjioen; Pandu Adi Cakranegara; Zet Ena; Miftahorrozi Miftahorrozi; Eko Sutrisno
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

The management of border areas in Indonesia has faced strategic issues, namely the issue of managing state boundaries and the problem of managing border areas. The purpose of this study is to organize the management of national borders through the development of Agribusiness commodity exports in the Indonesia-Malaysia PLBN on the growth of the economic sector. This research method is qualitative with the type of case study research. The location of this research is Aruk Sambas, Indonesia-Malaysia. Primary data sources are experts and the development of state border areas in Sambas Regency. Data analysis proceeds as follows: First, the researcher rereads the data as a whole to provide an understanding of the overall narrative generated by the interviews. The results of this study indicate that there is a need for collaborative border management based on institutions and the international community for cooperation in achieving goals.
MARKETING MANAGEMENT STRATEGY; CHALLENGES AND SOLUTIONS IN THE DIGITAL ERA Zet Ena; Fitria Sari; Darmawanto Darmawanto; Irsyad Kamal; Ariyanto Masnun
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This research examines the analysis of good marketing management strategies, challenges, and solutions in the digital era. The research used in this research is a qualitative research which is described descriptively. Various sources were processed in this study such as books, research results, journals, and research articles. In this study, it was explained that the challenges and opportunities for marketing businesses that rely on digital applications are currently felt to be very diverse and complex. The pattern of spending on basic needs and shopping has changed due to the ease of using the internet for shopping and the existence of online services. Digital-based marketing for a profitable and sustainable business is proven to face many challenges and opportunities. The problem is that not all business people and customers understand and can apply technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively. In addition, the role of digital marketing on the financial performance of several organizations and the implications of digital transformation models have been identified as the most important aspects.
Co-Authors Ariyanto M Ayub M. Riwudjami Cakranegara, Pandu Adi Darmawanto Darmawanto Devi Trihandari Widyatania Eko Sutrisno Fitria Sari Hanafiah Hanafiah Helda Marlin Ala Hermyn Benny Hina Irsyad Kamal Jenita Margarethy Rohanie Mbado Mesri Welhelmina Nisriani Manafe Miftahorrozi Miftahorrozi Ratna Sesotya Wedadjati Rosliani Rangga Sakarina, Sari Salmun Saul Adu Sari Sakarina Sirda H Djami Susilo Surahman Yudith F. Lerrick