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All Journal Jupiter Syntax Jurnal Informatika Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah Kursor Scan : Jurnal Teknologi Informasi dan Komunikasi Journal of Animation & Games Studies Format : Jurnal Imiah Teknik Informatika Informatika Mulawarman Journal of Appropriate Technology for Community Services Nusantara Science and Technology Proceedings Jurnal Minfo Polgan (JMP)
Fetty Tri Anggraeny
Informatics Department, Faculty Of Computer Science, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Social Sciences

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Journal : Jurnal Minfo Polgan (JMP)

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Exploring the Potential of ChatGPT in Improving Online Marketing and Promotion of MSMEs Muhamad Malik Mutoffar; Sri Kuswayati; Fetty Tri Anggraeny; Tarsinah Sumarni
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12440

Abstract

In the ever-evolving digital era, the use of technology and the internet has changed the way businesses operate, including in product marketing and promotion. ChatGPT is allegedly an example of AI technology that can improve online marketing and promotion of MSMEs. This research will explore the potential of ChatGPT in improving online marketing and promotion of MSMEs. This research is qualitative in nature. The techniques used to obtain information involve careful observation and meticulous note-taking, followed by analytical procedures such as data reduction, visualisation, and inference. The study arrived at the conclusion that exploring the potential of ChatGPT in enhancing online marketing and promotion of MSMEs offers an exciting opportunity for MSMEs to reach potential customers, improve customer interactions, and optimise marketing efforts efficiently. With ChatGPT's ability to provide natural responses, provide product information, provide recommendations, and run marketing campaigns, MSMEs can expand their market reach and provide a better customer experience.
Co-Authors Alibasyah, Fahmi Nugroho Atmojo, Unggul Widi Basuki Rahmat Dzulqornain, Muhammad Rif'an Eva Yulia Puspaningrum Fahmi Anugrah Danendra Fawwaz Ali Akbar Hatta, Heliza Rahmania Hendra Maulana Henni Endah Wahanani Hilal, Muhammad Intan Yuniar Purbasari M. Syahrul Munir Merdin Risalul Abrori Mochamad Nor Fadillah Mohamad Ilham Prasetyo Raharjo Monica Widiasri, Monica Munir, M. Syahrul Mutoffar, Muhamad Malik Nashrulloh, Muhammad Atay Nadhif Nurfiana Pratama Wirya Atmaja Radical Rakhman Retno Mumpuni Sandy Rizkyando Satria, Ramadhan Dani Satria, Vinza Hedi Singgih Putra Pratama Sri Kuswayati Supangkat, Dwiki Aditama Syahrul Munir Tarsinah Sumarni Yisti Vita Via Yisti Vita Via