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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development Biosaintifika: Journal of Biology & Biology Education Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto Jurnal Hexagro Jurnal Litbang Provinsi Jawa Tengah MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Mediagro Media Bina Ilmiah Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Kustopo Budiraharjo
Agribusiness Department, Animal Husbandry And Agricultural Faculty, Diponegoro University, Semarang, Central Java
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Journal of Socioeconomics and Development

 1 
Willingness to pay of the native chicken eggs in urban supermarket: evidence from Semarang, Indonesia Desy Wulandari; Wiludjeng Roessali; Kustopo Budiraharjo
JOURNAL OF SOCIOECONOMICS AND DEVELOPMENT Vol 3, No 2 (2020): October
Publisher : Publisher of Widyagama University of Malang (UWG Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jsed.v3i2.1418

Abstract

Urban people show a certain preference in consuming native chicken eggs products.  This research aims to identify market segmentation and analyze willingness to pay (WTP) for consumers of native chicken eggs. The research was conducted at four places in the supermarket in Semarang city.  Respondents as many as 100 people were selected using an accidental sampling method. Data were analyzed by descriptive and Contingent Valuation Method (CVM). The results show that consumer market segmentation can explain the analysis of WTP. Marked characteristics of consumers of the native chicken egg include in between 25-50 years old (50%), female (89%), go shopping as family motivation (70%), and purchasing once a week (85%).  87% of respondents show the WTP in the range of 5 to 20% above the existing price. The maximum WTP is 23.45 thousand rupiahs per pack. The highest of maximum WTP found in rattan packaging in Superindo is 26.79 thousand rupiahs per pack. The highest WTP aggregation value is found in Gelael with mica packaging at the 373 thousand rupiahs.  Furthermore, supermarkets can contribute to apply quality standards for native chicken eggs, and protect the interests of consumers.JEL Classification:  D12, Q02; Q13
Co-Authors Ade Sita Noviana Aditya Perdana Putra Adiyoso Bagus Kumolo Agus Faisal Agus Setiadi Alifa Merliana Andi Aisyah Azzahrah Annisa Dyah Kumalasari Bambang Mulyatno Setiawan Budi Raharjo Desy Wulandari Djoko Sumarjono Dyah Rasti Febrianti Rahmadani Fitrizka Acha Fimbriata Georgius Sandya Hermawan Hasdian Kharisma Safitri Hera Susanti ilham akbar Miggie Handayani Migie Handayani Migie Handayani Migie Handayani Muhammad Danar Isyariansyah Mukson Mukson Nadia Soraya Esfandiari Nadila Septyana Haryani Roessali, Wiludjeng Safira Dwi Hanggraeni Setiyawan, Hery Siswanto Imam Santoso Solikhin Solikhin Sunarno Sunarno Suryani Nurfadillah Wahyu Dyah Prastiwi Wahyu Dyah Prastiwi