Article Per Year (5 Year)
p-Index From 2019 - 2024
3.323
P-Index
This Author published in this journals
All Journal Ethos Warta Ardhia : Jurnal Perhubungan Udara Jurnal Manajemen Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Otomasi Kontrol dan Instrumentasi Jurnal Neraca: Jurnal Pendidikan dan Ilmu Ekonomi Akuntansi International Journal of Supply Chain Management Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik Jurnal Pendidikan Akuntansi dan Keuangan Jurnal Keuangan dan Bisnis Serat Rupa Journal of Design Business Innovation and Entrepreneurship Journal BENING Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Law Development Journal Indonesian Journal of Construction Engineering and Sustainable Development Jurnal Keuangan dan Bisnis
Nugraha Nugraha
Unknown Affiliation
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Serat Rupa Journal of Design

 1 
Kajian hipersemiotika terhadap Rozy sebagai virtual influencer Instagram Nugraha Nugraha; Acep Iwan Saidi
Serat Rupa Journal of Design Vol 6 No 2 (2022): SRJD - JULI
Publisher : Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4466.938 KB) | DOI: 10.28932/srjd.v6i2.4767

Abstract

This study examines Rozy, the first virtual influencer in South Korea produced by Sidus Studio X. Rozy has @rozy.gram as her Instagram social media account which was created on August 19th, 2020. This 22 years old woman is a virtual human representation on Instagram account. Within three months of the account had been released, she had 13,000 followers. Until now, the number has grown to more than 126,000 followers. It makes some advertisings use Rozy as the virtual influencer carries out the role as a marketing strategy. Rozy's Instagram content features four themes, such as fashion, traveling, environment, and daily activities. This study aims to explore the hypersemiotic hierarchy of Rozy's on @rozy.gram account. This study uses a hypersemiotic approach to understand meaning outside of reality. The researchers use descriptive qualitative method to examine the meaning of the signs system. In Rozy's world as a virtual influencer, there are engineering of realities that transcend boundaries by using information and communication technologies. Rozy lives in a reality that are detached from the truth of reality. Through hypersemiotic analysis, it shows that the virtual influencer Rozy is able to trick the human mind and blur the boundaries of reality between real and fake, natural and artificial, and real and unreal. The audiences of Instagram need to be rational, skeptical, and critical in responding to virtual influencers.
Co-Authors A.M., M. Dzikron Aaf Saefurrohman Abdul Muhaimin Elyusufi Acep Iwan Saidi Ahmad Arif Nurrahman Andre Hernowo Andrieta Shintia Dewi Arief Surochman Arvian Triantoro Asri Solihat Bambang Endro Yuwono Brian Yuliarto Candra Wijayangka Chaznin R.M Dadang Agus Suryanto Desty Prawatiningsih Dewi Shofi M. Dikdik Hardjadi Disman Disman Eka Permana Putra Elfi Yulia Erni Martini Estiyanti Ekawati Euis Bandawaty Fikri Haikal Gusganda Suria Manda Harpa Sugiharti Hilda Syaidatul Ulfah Ika Famela Kurnia Ika Putera Waspada Ikaputera Waspada Jefri Khairunnas Julia Famor Pratami Kharisya Ayu Effendi Lina Karlina M. Sadeli Amli M. Wahyudin Zarkasyi Mar Atun Saadah Maya Sari Muhammad Adyb Ramli Munir Nur Komarudin Komarudin MW Zarkasyi Nuni Ayu Warawiati Pri Agung Danarahmanto Ramadhan Alfian Candra Reni Amaranti Retno Setyorini Rina Maria Hendriyani Rini Larasati Irawan Riska Ayu Pasha Rita Purnamasari Sugiyanto Sugiyanto Suhono Suhono Sukarmi Sukarmi Tieka Trikartika Gustyana Triyono Adi Tristanto Yanti Sri Rejeki