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Tingkat Penerapan Manajemen Mutu pada UMKM Pembenihan Udang di Jawa Timur Wisriati Lasima; Muhammad Syamsun; Darwin Kadarisman
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 7 No. 2 (2012): Manajemen IKM
Publisher : Institut Pertanian Bogor

Shrimp is one of the leading commodities of the fisheries. Quality seed is one of the critical success factors of the cultivation so that the business activities of hatchery hatcheries should adopt the technique in accordance with the Indonesian National Standard (SNI) and Standard Operating Procedures (SOPs) and apply a quality management of seed of the Good Fish Breeding mode (CPIB) or Good Hatchery Practices (GHP). The aim of this thesis include (1) knowing the level of implementation of quality management in small to medium (SME’s) shrimp hatchery in and (2) analyze the relationship between the level of implementation of quality management on firm performance. Location of the research conducted on shrimp hatchery units located in the districts of Situbondo and Banyuwangi, both who have or have not passed the certification mode of CPIB. Data collection methods include interviews and observation. Level of implementation of quality management in shrimp hatcheries in both East Java that has been certified or not, is at a fairly high level, at three different levels, namely level of Quality Control (QC) Statistics (42.9%), Quality Assurance or QA (21.4%) and 35.7% at the level of implementation of Total Quality Management (TQM). From all levels of implementation of SQC quality management, QA and TQM, there are four predominant factors that could affect the company's performance, namely: cost efficiency, the percentage of undergraduate (S1), human resource (HR) Percentage training per year and the percentage of customer complaints. Policies need to be taken to the level of TQM is to conduct QC management so that the dominant factors that can provide high business performance can be maintained, to the level of SQC is to conduct QC activities are synchronized with the training activities is appropriate, considering the level of training at this level relatively very low. While the policy needed to be taken to the level of QA is the need to improve the quality fry strived to meet the established minimum standards and will be even better if the feasibility of obtaining certification so it will be able to improve the competitiveness of selling fries, both quantity and price. A guaranteed quality of production need to be given this level has a number of customer complaints is very high compared to the two other levels, well above average

Bantuan dan Kemitraan Terhadap Tingkat Pendapatan UMK Pengolahan Hasil Perikanan di Indonesia Agus Triyanto; Muhammad Syamsun; Amiruddin Saleh
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 7 No. 2 (2012): Manajemen IKM
Publisher : Institut Pertanian Bogor

Micro and Small Enterprises has a strategic role in national economy, especially in employment absorption, increase incomes and generate economic activity. Since the economic crisis hit Indonesia in 1998, the role of MSEs increased sharply, as it turns out large-scale efforts many are fragile and fall caused by the economic crisis. The general objective of this study is to examine the outcome of the policy and provide input for decision-makers about the MSEs. Specifically this study aims to (1) Identify the types of assistance/aid and partnership provided by the government, private and cooperative services to MSEs, (2) Perform analysis of income levels MSE, (3) Perform analysis of the effect of assistance and partnership on income of MSEs. The analysis performed are descriptive analysis by cross tabulation and statistical inference by using the mean difference test, using analysis of variance (ANOVA), after performing the test assumptions. In general, from the 1.785 sample there are 48,29% of MSEs male entrepreneurs, and aged between 30-59 years (82,02%), with the majority of education is below elementary school (74,73%). MSEs receiving assistance/aid and partnership, its production capacity distributed at the level of 51-75 percent and 75% upwards. There is a 72,92% of MSEs that received assistance and partnerships who have difficulty. The results of inferential analysis indicate that there are significant differences at average benefit without treatment with MSE receiving assistance/aid and the MSE with partnership, but there is no significant difference between MSE without treatment with MSE with both receiving assistance/aid and partnerships

Kompetensi Petani Unggul dalam Membentuk Capacity Building Pertanian Sayuran Dataran Tinggi di Sumatera Raysah Yunita Rahma; Muhammad Syamsun; Anggraini Sukmawati
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 9 No. 1 (2014): Manajemen IKM
Publisher : Institut Pertanian Bogor

The agricultural potential in Indonesia still becomes the excellence because Indonesia is the agrarian country. The role of agricultural sector in the national economy is empirically proven to be real enough both in quite normal economy and when the economy facing the crisis. This is seen from two important indicators i.e. the contribution to the sector of Gross Domestic Product (GDP), and the labor absorption that always dominates in the agricultural field.This is caused by the lack of competence of farmer to be able to develop in the agricultural sector. With this is needed the farmer competence in forming the farming capacity building so the farmer can play the role in the community and can compete in the current globalization era. Based on the above problem, the research aims to: (1) analyze how the competence is owned by the farmer in Sumatera, (2) obtain the picture of farmer superior competence model in Sumatera to form the capacity building of highland vegetable farmer, and (3) give any solution which should be done in order to be able to increase the farmer competence in Sumatera. In this research, for analyzing the farmer superior competence and the making of superior competence model in forming the capacity building of highland vegetable farming in Karo District, it is used the ISM, AHP, and IPA.

Model Optimasi dan Manajemen Risiko pada Saluran Distribusi Rantai Pasok Sayuran Dataran Tinggi Wilayah Sumatera Yuviani Kusumawardhani; Muhammad Syamsun; Anggraini Sukmawati
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 10 No. 1 (2015): Manajemen IKM
Publisher : Institut Pertanian Bogor

Agricultural sector, especially in highland vegetables are considered to have the potential and prospects to support diversification. It should have a comparative value advantage. Comparative advantages are obtained with supply chain management and risk management therefore needs a model of optimization. But often the common agricultural activities appear particularly at risk of supply chain distribution channel. Risk management is essential to minimize the risks and part of the supply chain management. The purpose of this study are (1) analyze how the supply chain flow in highland vegetable Agam District, West Sumatra and Karo District, North Sumatra, (2) knowing the model optimization and risk management in the vegetable supply chain distribution channels in Agam District, West Sumatra and Karo District Karo, North Sumatra, and (3) analyze how to minimize risk in the highland vegetable distribution channels in Agam District, West Sumatra and Karo District, North Sumatra. In analyzing the model optimization and risk management in the supply chain distribution channel highland vegetables in Agam District, West Sumatra and Karo District, North Sumatra used AHP (Analysis Hierarchy Process) and for risk minimization used the ISM (Intrepretive Structural Modeling). The results of the study will provide a model optimization and risk management in the supply chain distribution channel highland vegetables in order to have a comparative value.

Efektivitas Iklan dalam Menumbuhkan Brand Awareness SMA Sampoerna Fahrizal Sukma; Ma'mun Sarma; Muhammad Syamsun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 10 No. 2 (2015): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

To compete with other schools, Sampoerna High School has been implementing advertisement programs in printed and electronic media. Moreover, advertisement programs that have been implementing are to increase brand awareness in public. The main aim of this research is to analyze factors that influencing. Previous researches and literatures review show that advertisement’s effectiveness is effected by the endorser's quality, the appropriate selecting of advertisement media and the attractiveness of advertisement’s message. Then the advertisement’s effectiveness enhances the brand awareness. The respondents are the parents of Sampoerna High School’s students who live in Jakarta, Bogor, Tangerang, and Bekasi (Jabotabek). The data collected by a cencus to 80 parents on July to October 2014. The data that collected has processed using Structural Equation Model (SEM). The result of SEM analysis indicates that the attractiveness of advertisement’s message has significant effect to effectiveness of advertisement, and advertisement’s effectiveness shows significant effect to brand awareness’ enhancement. Moreover, the appropriate selecting of advertisement media also shows significant effect to brand awareness. Based on the results, in order to have an effective advertisement in gaining brand awareness of Sampoerna High School, the approach of the advertisement campaign should be focusing on enhancement of the attractiveness advertisement’s message

Pengaruh Pengungkapan Corporate Social Responsibility terhadap Nilai Perusahaan pada Indeks Saham LQ45 Gusfarini Fauziah; Abdul Kohar Irwanto; Muhammad Syamsun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

CSR disclosure in Indonesia were still low and voluntary. CSR disclosure is expected to increase positive image of the company and attract investors to invest. This study aims: (1) analyze the effect of CSR disclosure toward corporate financial performance of LQ45 stock index (2) analyze the effect of CSR disclosure toward corporate stock performance of LQ45 stock index and (3) analyze the effect of financial performance toward corporate stock performance of LQ45 stock index. This study used the annual report and financial report of the sample companies on 2013. Test of relationship influences of CSR disclosure toward corporate value were measured by Structural Equation Modelling (SEM). The results of this study showed valid indicators as a measurement construct of CSR disclosure in the LQ45 stock index were environment and society but economic, Human Rights (HAM), social and product responsibility indicators were invalid. Valid indicators of financial performance as a measurement constructs were ROA but DER, DAR, NPM, and ROE were invalid. While PBV was valid as a measure of stock performance construct but EPS were invalid. The results of hypothesis testing explained CSR disclosure were not significant effect on the finansial performance and had negatively related. CSR disclosure were not significant effect on the stock performance and had negatively related. However financial performance were significant effect on the stock performance and had positively related.

Strategi Pemasaran Online UMKM Makanan (Studi Kasus di Kecamatan Cibinong) Teguh Febrianto Setiawan; Budi Suharjo; Muhammad Syamsun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Online marketing is a method of marketing using online (OL) and electronic media. This study aims to, (1) Assess the effectiveness of (OL) marketing in increasing corporate income, (2) Describe products that have OL marketing potential, ( 3) Identify influential factors in developing OL marketing strategies, and (4) Providing recommendations for alternative OL marketing strategies to be applied in MSMEs. This research was conducted on 10 MSMEs in Cibinong Sub-district, Bogor Regency, West Java Province, from April to August 2018. The method of analysis consists of descriptive analysis, content analysis, Strength, Weaknesses, Opportunity, and Threat (SWOT) analysis and Analytic Hierarchy Process (AHP). Based on the analysis of research data it is known that OL marketing successfully increases income for respondents by 10% to 32%. The results of content analysis found that the respondents' MSMEs already knew the importance of attracting product visualization by displaying descriptions and images that could invite consumers to buy, but not fully optimized yet through the Google Review Knowledge Panel facility. Based on the SWOT analysis, strategies were obtained: (a) Business Development with support of available Human Resource (HR) & Marketing Media Support, (b) Business Development System (OL), (c) Business Scale Up by Utilizing Capital, (d) Skill Improvement and OL System Knowledge, (e) Increased Business Capital and Product Promotion Display in order increasing turnover,( f) Business Development through Product Variants, Taste and Promotions (g) Increasing business capacity and services (Delivery), (h) Increasing cooperation in OL product promotion, (i) Increasing innovation and new product variants. The alternative method of OL marketing of food MSMEs in Cibinong Sub district chosen based on AHP respectively is Grab-food media. The second priority is to use social media (Facebook, Instagram, Youtube etc.). The third priority is to use Google SEO media. The fourth priority is to use a website and the fifth priority is direct contact.

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