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PERAN MEDIASI KUALITAS KETERHUBUNGAN DALAM PEMASARAN INTERNAL PERGURUAN TINGGI Endi rekarti; Budi Suharjo; Rita Nurmalina; Setiadi Djohar
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4801.277 KB) | DOI: 10.22441/mix.2020.v10i1.008

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Higher education institutions provide educational service that involves high intensity of interaction between lecturers and students. The relationship of a lecturer with the university determines the quality of the education that will be given to students. Exchanges that occur between lecturers and the higher education organizations, such as internal marketing activities, cannot be considered merely as a simple transactional economic process since educational role contains social elements in it. Relationship among university lecturers certainly plays an important role in determining lecturers' behavioral intention in conducting their academic tasks. This study is aimed to analyze the mediating role on the relationship quality of lecturers-college  in marketing process where the effect of internal marketing offerings on Academic Behavioral Intention. With an online survey of 256 private university lecturers, this research seeks to analyze the magnitude of influence of the quality of Lecturer Connectivity on Academic Behavior Intention of lecturers. Data analysis was performed by utilizing Structural Equation Modeling with Lisrel software. Results have shown that the effect of the internal marketing mix towards Academic Behavioral Intention seemed to be greater through relationship quality  in comparison to its direct influence.
Implementing Health Safety Environment (HSE) Process Management to Improve HSE Performance, Competitive Advantage and Financial Performance Purwanto, Agustinus Hariadi DJoko; Suharjo, Budi; Sumarwan, Ujang; Daryanto, Heny K
Jurnal Manajemen Teknologi Vol 13, No 1 (2014)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2014.13.1.5

Abstract

Abstract. Performance of health safety environmental (HSE) has been tightly demanded by stakeholders (customer, government, public, NGO, employee) and become essential factors of organization’s competitive advantages. High HSE performance leads to improving customer satisfaction, legitimacy and reputation from which better financial performance can be gained. In order to do that, companies must implemement HSE process management. The research aims to investigate effects of the four constructs, namely process management, HSE performance, organization’s competitive advantage and financial performance. The study uses descriptive and quantitative statistical methods involving 119 companies of which SEM is used to see linkages between factors. The testing results show that the process management gives significant positive effect to HSE performance after which it simulataneously affect significant and positively to competitive advantage but it has no significant relationship with financial performance. However, competitive advantage affect positively to financial performance. In conclusion, HSE process management improves HSE performance, which subsequently increases Competitive advantage but it does not affect financial performance. The increase of financial performance is given by competitive advantage.Key words: HSE, Performance, Competitive Advantages, Financial Performance, SEM Abstrak. Kinerja lingkungan dan keselamatan dan kesehatan kerja (LK3) telah dituntut dengan ketat oleh para pemangku kepentingan (pelanggan, pemerintah, masyarakat, LSM, karyawan) dan menjadi faktor-faktor esensial bagi keunggulan kompetitif organisasi. Untuk itu, perusahaan harus menerapkan manajemen proses LK3. Kinerja LK3 tinggi memberikan kepuasan pelanggan, legitimasi dan reputasi sehingga kinerja finansial dapat diperoleh. Penelitian ini bertujuan untuk mengamati pengaruh-pengaruh empat konstruk, yaitu Manajemen proses LK3, Kinerja LK3, Keunggulan kompetitif dan Kinerja finansial. Penelitian menggunakan metode analisa deskriptif dan kuantitatif yang meliputi 119 perusahaan dimana SEM diterapkan untuk melihat hubungan-hubungan antar faktor secara simultan. Hasil penelitian menunjukkan bahwa Manajemen proses LK3 memberikan pengaruh positif terhadap Kinerja LK3 yang selanjutnya secara simultan memberikan pengaruh positif terhadap Keunggulan kompetitif dan tidak memiliki pengaruh signifikan terhadap Kinerja finansial. Tetapi, Keunggulan kompetitif memberikan pengaruh positif terhadap Kinerja financial. Kesimpulan yang diambil adalah penerapan manajemen proses LK3 meningkatkan Kinerja LK3 yang selanjutnya meningkatkan Keunggulan kompetitif tetapi tidak mempengaruhi Kinerja finansial. Peningkatan kinerja finansial diberikan oleh keunggulan kompetitif.Kata kunci: LK3, Kinerja, Keunggulan Kompetitif, Kinerja Finansial, SEM 
Can a Knowledge Sharing Platform without a Brand Community Platfrom contribute to the Brand Community Commitment? Sumarlin, Antonius Widyatma; Soehadi, Agus W; Suharjo, Budi; Daryanto, Heny K
Jurnal Manajemen Teknologi Vol 12, No 1 (2013)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2912.472 KB)

Abstract

Consumunity theory offers a view in which consumers can co-create the value in-use of the brand.  Given a platform, consumers share their tastes and buy preferences for the benefits of others adapting to their surrounding social values.  Many brand literatures address the platform as a brand community, yet there has not been any attempt to separate between the values of the brand community and the utilized spaces of knowledge sharing platform (KSP) because both platforms have been assumed to be embedded together in one platform.  The purpose of this quantitative research is to show that KSP by its distinct roles and functions other than the values of brand community can also contribute to the brand community commitment.  A sample of 600 respondents was collected with accidental sampling method at three various brand community events in Bogor and Jakarta, namely Kecap Bango Mania, Bogasari Baking Center and Ibu dan Balita of Frisian Flags.  The analytical method employed is structural equation analysis using structural equation modelling (SEM) as its tool to run the data. The result of this descriptive research shows that there is a good probability that brand community commitment can be influenced by the knowledge sharing platform alone.  This finding should be beneficial to the brand producer to consider KSP as an alternative means to have their employees involved in its activity to maintain the moral values of the brand. Keywords:  Knowledge Sharing Platform, Brand Community Commitment, Consumunity Theory, Consumer Culture Theory, Brand Community
Analysis Of Innovation Attributes Towards Adoption Interest Of Syariah Bank E-Channel Facilities Euis Widiati; Budi Suharjo; Diah Krisnatuti
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 12, No 2 (2020): .
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v12i2.7130

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The growth of sharia banking in Indonesia which is considered slow. This study aims to analyse communication and attributes of innovation as well as the level of awareness, interest and desire of consumers in adopting e-channel of sharia banks. The data were obtained from 150 respondents selected by convenience sampling with the criteria of customers who have savings accounts both in conventional and sharia banks, and who have one of the e-channel facilities in conventional bank. The data were analysed using PLS. This study is a type of quantitative research. Respondents were taken from the entire population of conventional and sharia bank customers in Jabodetabek (Greater Jakarta). The data were obtained by face-to-face interviews using questionnaire tools. The results suggested that respondents are generally aware of the existence of e-channel facilities of sharia banks. Respondents' interest in e-channel is influenced by the strengthening of awareness regarding the benefits offered. The respondents' high interest continues to the next stage, which is the interest in using e-channels.
ANALISIS DESKRIPTIF ATAS LITERASI KEUANGAN PADA KELOMPOK TANI Minto Yuwono; Budi Suharjo; Bunasor Sanim; Rita Nurmalina
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 1 No 3 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2017.v1.i3.2400

Abstract

Rendahnya tingkat keuangan inklusif Indonesia disebabkan oleh rendahnya tingkat keuangan inklusif dari 62% masyarakat Indonesia, dimana mayoritas bekerja pada sektor informal (diantaranya adalah petani). Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis secara deskriptif tingkat pengetahuan petani terkait keuangan atau literasi keuangan yang memungkinkan individu untuk membuat keputusan efektif. Penelitian dilakukan dengan menggunakan Structural Equation Modelling (SEM). Lokasi penelitian meliputi beberapa sentra pertanian di pulau Jawa meliputi 3 Provinsi  yakni meliputi Jawa Barat, Jawa Tengah dan Jawa Timur. Dalam mengelola keuangan baru sebagian kecil petani yang menggunakan lembaga keuangan baik untuk menyimpan maupun meminjam.  Untuk peminjaman dana dalam jumlah tertentu dan bersifat mendadak petani lebih mengandalkan pinjam dari teman atau keluarga/famili. Tidak lebih dari 6% petani yang merencanakan pengeluaran rumah tangga dan menjalankannya secara konsisten. Pada penelitian ini juga didapatkan bahwa terdapat hubungan yang significant dan positif antara pengetahuan terhadap lembaga keuangan dengan tingkat penggunaan produk lembaga keuangan. Semakin tinggi tingkat pengetahuan petani terhadap lembaga keuangan maka semakin tinggi pula tingkat penggunaan produk lembaga keuangan.
Analisis Kepuasan Pelanggan dalam Meningkatkan Kinerja Mutu Atribut Produk Mainan Edukatif (Studi Kasus: Produk ’Shofia Toys’) Yulita Veranda Usman; Budi Suharjo; Darwin Kadarisman
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 5 No. 1 (2010): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.634 KB) | DOI: 10.29244/mikm.5.1.90-99

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Children love to play and want to know about anything in their surrounding.  They need to grow and educational toys can facilitate them. The aim of this study was to improve quality performance of product attributes of Shofia Toys by analyzing its customer satisfaction. Data analysis methods that used in this study were: focus group discussion (FGD) to identify educational toy attributes; top two boxes index to measure customer satisfaction level; and gap analysis, penalty-reward analysis and diagonal analysis to analyze influential factors of customers satisfaction.  CHAID analysis was used to determine which one of the product attributes to be the priority of improvement. There are 26 educational toy attributes that can be grouped into 6 quality dimensions of product, they are performance, reliability, aesthetics, conformance, durability, and serviceability.  Customer satisfaction level of Shofia Toys products is 62,5% and dissatisfaction level is 1,0%.  Based on the hierarchy of needs, all attributes are performance attributes, but their performance are not sufficient yet and have 19-47% of gaps between important and satisfaction level.  At this time, company can do an improvement for the attibutes that related to ability to increase creativity of children; precision; durability; and smoothness of wood product.  These are the priorities of quality performance improvement of Shofia Toys product attributes that can improve its customer satisfaction
EFFECT OF MIX MARKETING ON RE–PURCHASE DECISION OF MUSLIM DRESS IN BOGOR (MUSLIM CLOTHING PRODUCT OF KEKE) Indarto Setiawan; Budi Suharjo; Mukhammad Najib
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 2 No. 3 (2016): IJBE, Vol. 2 No. 3, September 2016
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.2.3.197

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The main objective of this study was to analyze the factors that determines consumers in their purchasing decisions Muslim dress and recommend the proposed marketing mix strategy affects customer satisfaction and loyalty which can have an impact on purchasing decisions / repurchase (repurchase) by consumers. The analytical methods used in this study Chi-Square Test, Thurstone Case-V Analysis, Correspondence Analysis, and Structural Equation Model. The results showed the purchasing decisions Muslim clothing there is a relationship between level of education and average revenue / expenditure per month with custom usage Muslim clothing, there are five sequences attribute Muslim clothing that is essential according to the respondents, the underwear model, quality of materials, patterns typical, leisure time used as well as an attractive packaging design. Muslim clothing brand Ke'ke is purchased by consumers because the ads fit the facts, reasonably priced, there are many models of quality koko and containerized, while shortcomings are in the variation of the veil / hijab and less spread of sales outlets. The products are very dominant. They influence purchasing decisions of consumers so that the superiority of the product should be maintained and even improved.Keywords: muslim clothing, the mix marketing, re-purchasing decisions
PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMILIHAN MEREK SEPEDA MOTOR Tantri Ryanthi; Budi Suharjo; Istiqlaliyah Muflikhati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 2 No. 1 (2016): JABM Vol. 2 No. 1, Januari 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.2.1.23

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This study was conducted to identify factors that affect the promotion of the consumers in making the decision to choose the motorcycle brand and to measure how large the contribution is to the promotion of consumer purchasing decisions. This study used Thurstone, correspondence analysis and Structural Equation Model (SEM) analysis method to obtain the expected results. About 106 respondents representing consumers were interviewed directly by using a structured questionnaire. The results showed that consumers are more interested in the factors associated with the products, prices and after sales service in choosing a brand of motorcycles. Based on the results of the study, contributions to promotion among other 7P marketing mix provide the most minor influence on the purchase decision of motorcycle. To find out how to examine the decision-making process, this study used the theory of decision-making process as the basis of research framework that stated consumers go through several stages in the decision-making process which consists of needs recognition, information finding, evaluation of alternatives, and eventually the act of purchase. Keywords: promotion, motorcycle, correspondence, Thurstone, SEM, recommendation
Elemen-elemen Sistem Manajemen Lingkungan Keselamatan dan Kesehatan Kerja (SMLK3) untuk Bisnis Berkelanjutan Mastika Wardhani; Budi Suharjo; Setiadi Djohar
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 1 (2018): JABM Vol. 4 No. 1, Januari 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.1.119

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This study aimed to analyze the relationship among the elements of management commitment, operational controls and human resource competencies in the occupational environmental, safety, and health management systems (ESHMS) in the XYZ Group. The secondary data were obtained from the company archives and judgmental sampling was used against the 100 expert respondents to obtain the primary data. Descriptive analysis and structural equation modelling (SEM) were used for data analysis method. The results showed that management commitment element significantly influences the company operational control and human resource competencies, and the operational control elements significantly influences the human resource competencies.Keywords: ESHMS, management commitment, operational controls and human resource competencies, SEM
MINAT PEMILIHAN PERGURUAN TINGGI DAN PERAN KELOMPOK REFERENSI SERTA KOMUNIKASI PEMASARAN TERINTEGRASI Yuli Harwani; Budi Suharjo; Rita Nurmalina; Gendut Suprayitno
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.348 KB) | DOI: 10.22441/mix.2018.v8i2.001

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Abstract. This study aims to examine the role of reference groups and integrated marketing communications with the intention of college selection through the mediation of attitudes and subjective norms of consumers. The analysis is done from the perspective of high school students in Indonesia as a developing country. The survey was conducted on 432 students with 91.90 percent of respondent's data that can be analyzed. Data analysis and model testing are proposed using Structural Equation Modeling - Lisrel. The result of the analysis shows that there is an influence of the reference group, integrated marketing communications, attitude and subjective norm toward the intention of college selection. These results provide an overview to the college managerial to develop an integrated marketing communication strategy aimed not only at the consumers of high school students, but also those who play a role in influencing the electoral process such as schools, friends and families, especially parents. Empirically, the results of this study indicate that college consumers in Indonesia in this study are high school students assess that integrated reference groups and marketing communications have an important role in influencing their electoral intention. Subsequently found, the reference group and integrated marketing communications affect the intention of college selection with the mediation of attitude and subjective norms.