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All Journal AFEBI Management and Business Review The Management Journal of Binaniaga Performance Business Innovation and Entrepreneurship Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal EK dan BI EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Manajemen, Bisnis dan Kewirausahaan EBISMEN Jurnal Ekonomi Bisnis dan Manajemen JURNAL ILMU MANAJEMEN SABURAI (JIMS) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Jurnal Kewirausahaan dan Manajemen Bisnis: Cuan

Deni Ramdani

Universitas Tidar

Author-ID : 2516261

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 17 Documents Claim Missing Document

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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN DAYA SAING PADA UMKM OMAH BRANDED Ari Gunawan; Deni Ramdani
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 1 (2023): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Usaha Mikro Kecil Menengah (UMKM) merupakan suatu kegiatan yang memiliki pengaruh terhadap perekonomian suatu negara. Para pelaku UMKM diharuskan memiliki strategi yang tepat agar dapat meningkatkan daya saing dengan UMKM serupa. Fokus dalam penelitian ini adalah untuk mengetahui penerapan strategi pemasaran yang diterapkan oleh UMKM. Metode yang diterapkan pada penelitian ini yaitu dengan menggunakan metode penelitian kualitatif. Hasil penelitian menunjukan bahwa UMKM Omah Branded menerapkan strategi pemasaran Marketing Mix , yaitu menggunakan strategi produk, strategi harga, strategi tempat dan strategi promosi.

Determinan Terhadap Keputusan Pembelian Lipstik Wardah Di Shopee Fitri Ngumdatul Robikah; Deni Ramdani
Jurnal Bintang Manajemen Vol 1 No 1 (2023): Maret: Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1765.594 KB)

This research was conducted to find out whether product attributes, service quality, and electronic word of mouth affect purchasing decisions for Wardah Liptrik at Shopee. This research is a quantitative research. The sample of this research is Shopee application users who have made transactions more than once on applications that are distributed to 100 respondents. Data analysis was performed using multiple linear analysis techniques which were processed using the SPSS data processing application version 25. The results showed that product attributes and service quality had an effect on purchasing decisions, but the EWOM variable had no effect on purchasing decisions. The results provide managerial implications for business people to add product attributes and improve service quality in order to increase consumer repurchase interest. With increasing purchasing decisions, it is expected that a business that is run can develop and be sustainable.

Kinerja Struktur Modal Terhadap Perusahaan Sub Sektor Farmasi Yang Terdaftar Di Bursa Efek Indonesia Pandu Adji Bramasta; Deni Ramdani
Jurnal Manajemen Riset Inovasi Vol. 1 No. 1 (2023): Januari: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

The pharmaceutical sub-sector company is one of the sectors that have benefited from the Covid-19 pandemic that occurred in early 2019 until now. Due to the Covid-19 pandemic, it has an impact on public health. This article aims to provide empirical evidence related to the capital structure with the object of this research being companies in the pharmaceutical sub-sector listed on the Indonesia Stock Exchange for the period 2019-2021. The data used are quantitative data obtained from the Indonesia Stock Exchange or Indonesia Stock Exchange. The secondary data used for this research is the company's financial statements on the Indonesia Stock Exchange. A higher DER means that the company's financial performance is not good because the more it uses debt which allows it to go bankrupt if the company is unable to pay its obligations. also increase the existing assets in the company. ROA states that the greater the ROA owned by a company, the bigger the company is.

Pengaruh ROA dan ROE terhadap Kinerja Keuangan Perusahaan Sektor Hotel, Rekreasi dan Pariwisata Hana’a Afifah; Deni Ramdani
Manajemen Kreatif Jurnal Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

In business, companies compete with each other in their own way to get big profits. Companies in the tourism, restaurant and recreation sector are companies that have an impact on the company's financial performance and profitability. The variables used in this study are profitability ratios in the form of Return on Assets (ROA) and Return on Equity (ROE) as well as financial performance. This research uses quantitative methods. The sample used is 10 tourism, hotel and restaurant sector companies. The results of this study show that the ROA and ROE variables have a partial and significant effect on financial performance variables. The R-Square result is 0.3048 so that it can be interpreted that 30.48% of the ROA and ROE variables can explain the Financial Performance variable and the remaining 69.52% can be explained by other variables outside the research.

Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing UMKM Hoki Souvenir Elinda Dwi Kusuma; Deni Ramdani
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 1 (2023): Maret: Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

SWOT analysis is a marketing strategy that can be used in analyzing internal factors and external factors including strengths, weaknesses, opportunities and threats in facing increasingly fierce competition in various business scopes, especially SMEs. This study uses a descriptive qualitative method using primary data based on the results of interviews with the owner of the UMKM Hoki Souvenir. Secondary data in this study were obtained from literature studies from journals, previous research and the internet. The results of this study are that there are weaknesses possessed by UKM Hoki Souvenir which result in threats that arise from outside so that the marketing strategy for UKM Hoki Souvenir still needs to be improved.

Prepaid Electricity Marketing Communication Strategy at PT. PLN (Persero) Temanggung Customer Service Unit Muhammad Hasan Absori; Deni Ramdani
AFEBI Management and Business Review Vol. 5 No. 1 (2020): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v5i1.280

PT. PLN (Persero) is a provider of electrical energy services in Indonesia. Technological developments encourage the innovation of prepaid electricity programs in providing effective and efficient services to consumers. So marketing communication is one of the strategies used to introduce prepaid electricity products to the public. marketing communication is communication that is used to improve marketing strategies in expanding the target market segmentation. PT. PLN (Persero) Temanggung Customer Service Unit uses socialization techniques in delivering prepaid electricity programs to the Temanggung community. The purpose of this study was to determine the form of marketing communication channels used by PT. PLN (Persero) Temanggung Customer Service Unit to provide prepaid electricity program information to consumers in order to increase prepaid electricity usage in Temanggung. This study uses a qualitative description method. Research data obtained by interview and observation conducted at PT. PLN (Persero) Temanggung Customer Service Unit. In this study conducted with triagulation techniques. The research results of PT. PLN (Persero) Temanggung Customer Service Unit uses marketing communication channels in promoting prepaid electricity programs. The message delivered contains the difference between prepaid and postpaid electricity, benefits, token costs or electricity energy vouchers and how to purchase tokens on the prepaid electricity program.

Workplace Counterproductive Behavior: The Roles Of Locus Of Control, Organizational Constraints, And Organizational Justice Deni Ramdani; Indah Ayu Johanda Putri; Mas Eko Affandi; Ivo Novitaningtyas; Sholeh Nur Rohmat
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 30 No 1 (2023): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2023.30.1.6836

In light of the fact that unproductive workplace behavior can have a significant negative effect on an organization, it is essential to do research on the factors that play a role in the emergence of unproductive workplace behavior in an organization. The work locus of control, organizational limits, and organizational equality have all been suggested as important factors in the development of counterproductive work behavior by a few previous studies and results based on observations made in the workplace. As a result, this line of research directs us to investigate the influence of those three characteristics on counterproductive behavior in the workplace. This goal will be accomplished by the use of multiple regression investigations, which will be used in the research. The results of a survey using a Likert scale have been analyzed here as part of this study. The key information was collected from 200 individuals who were representatives of the Directorate General of Taxation and came from a variety of work roles, locations, and organizational units. This was calculated by using a non probability sampling combined with the purposive technique. The findings of the hypotheses test have revealed that work locus of control, organizational limits, and organizational justice have a significant impact on counterproductive work behavior both partially and simultaneously. The measurement expressive also shows that the Directorate General of Taxes has a direct inner locus of control, lower organizational constraint discernment, and better organizational justice discernment. It is suggested that Directorate General of Taxes should further improve its internal control in order to complement the employees' self-discipline, maintain its organizational limitations, and ensure that organizational equality is maintained at an appropriate level.

Co-Authors Anang Makruf Ari Gunawan Asri Khayati Elinda Dwi Kusuma Fian Dwi Rahayu Fitri Ngumdatul Robikah Hana’a Afifah Heni Hirawati Indah Ayu Johanda Putri Ivo Novitaningtyas Mas Eko Affandi Muhammad Hasan Absori Nurussilmi Susanti As Shofi Pandu Adji Bramasta Sholeh Nur Rohmat Sholi Robiyatun Syavia Alvi Maulidya Arma Yacobo P. Sijabat Yusnia Paramita

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