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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Riset Akuntansi dan Keuangan Shirkah: Journal of Economics and Business Jurnal Keuangan dan Bisnis Asia Pacific Journal of Management and Education(APJME) Literacy: Jurnal Pendidikan Ekonomi Prosiding Konferensi Nasional PKM-CSR Manajemen dan Kewirausahaan International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Innovative: Journal Of Social Science Research Jurnal Akuntansi Manado (JAIM) Jurnal Penelitian Jurnal Keuangan dan Bisnis
Nova Ch. Mamuaya
Universitas Negeri Manado
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Jurnal Penelitian

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Young Moslem Consumers In Manado: Investigation of Satisfaction And Loyalty Toward Fast Food Halal Labelled Nova Ch. Mamuaya; Aditya Pandowo
JURNAL PENELITIAN Vol. 21 No. 1 (2024)
Publisher : LP2M UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v21i1.2022

Abstract

This study aimed to explore the role of young Muslim consumer satisfaction as well as its antecedents and consequences. The sample study was 100 Muslim respondents who visited fast food restaurants at least twice last month and were 18-25 years old. Data collection was carried out using a questionnaire survey around the city of Manado. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that halal labelling, perceived price, product quality, and satisfaction directly affected loyalty. The indirect effect shows that perceived price does not significantly influence loyalty through satisfaction. The results of this study prove that the relationship between young Muslim consumers' satisfaction with the halal label and product quality can strengthen their commitment
Co-Authors Aditya Pandowo Cecilia Lelly Kewo Efti Novita Sari Eva Desembrianita Fitri Novilia Freddy S. Kawatu Freddy Semuel Kawatu Grace Jenny Soputan Gratcia Ayu Esteline Sahensolar James Manengkey Janet Sombolinggi Laksono Trisnantoro Made Krisnanda Maria Yuliana Kasiala Marice Legi Marice Legi Marice P. Legi Merry Rumagit Meslin Mirah Muhammad Sabir Ramon Arthur Ferry Tumiwa Sombolinggi, Janet Sophia Pongoh Sri Siswanto