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All Journal Jurnal Minds:Manajemen Ide dan Inspirasi JICSA EDUCATIO : Journal of Education SEIKO : Journal of Management & Business Journal on Education YUME : Journal of Management Jurnal Ekonomika Enrichment : Journal of Management Golden Ratio of Human Resource Management Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Jurnal Bisnis dan Kewirausahaan Advances in Human Resource Management Research Celebes Journal of Community Services
Muhammad Syafii A. Basalamah
Fakultas Ekonomi Dan Bisnis, Universitas Muslim Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Bisnis dan Kewirausahaan

 1 
PERSEPSI, REFERENSI KELOMPOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HALAL KOSMETIK PADA MAHASISWI FEB UNIVERSITAS MUSLIM INDONESIA Ratna Dewi; Nurhayati Azis; Muhammad Syafii A.Basalamah
Jurnal Bisnis dan Kewirausahaan Vol. 12 No. 2 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v12i2.3759

Abstract

This study aims to examine perceptions, reference groups influence the decision to purchase halal product cosmetics at students of the Faculty of Economics and Business UMI Makassar This research design uses quantitative approaches in qualitative, data types, primary and secondary data, questionnaire sampling techniques. The number of respondents was 140 people, with the multiple regression analysis method The results showed that the variables of student perception, group preference towards consumer purchases together had a significant influence on the decision to purchase halal cosmetic products FEB UMI Student Preferences have a significant influence on purchasing decisions and group preferences have a positive and significant effect on purchasing decisions for halal cosmetic products FEB UMI students who are strengthened by attitude, credibility, similarity and strength
PENGARUH LINGKUNGAN INDUSTRI TERHADAP KINERJA PEMASARAN DI KOTA MAKASSAR Ratna Dewi; Muhammad Syafii A.Basalamah; Nurhayati Azis
Jurnal Bisnis dan Kewirausahaan Vol. 12 No. 1 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v12i1.3816

Abstract

This research is the influence of the Industrial Environment on marketing performance in MSMEs. The purpose of this study is 1) To simultaneously examine the industrial environment for MSME/catering marketing in Makassar City, 2). Analyze the industry environment partially on marketing performance in MSMEs/catering. This study used a sample of 35 MSMEs / caterers in Makassar City. Data collection using questionnaires and interviews. Descriptive data analysis methods and multiple regression analysis models The results showed that the Industry variables together have a significant influence on the marketing performance of MSMEs/Catering in Makassar. Competition between competitors has a significant influence on marketing performance. The potential entry of new competitors contributes significantly or cynically affects marketing performance Significant value shows that the variable relationship of supplier bargaining power to the marketing performance of catering MSMEs is positive. The results of the study stated that consumer bargaining power directly affects the performance of MSME/Catering Marketing. Consumer bargaining power with indicators contributes significantly to the marketing performance of MSMEs/catering in Makssar City
Co-Authors Abbas Selong Ajmal As'ad Ajmal As’ad Ajmal As’ad Amir Mahmud Amiruddin Amiruddin Husain Andi Faisal Bahari Asdar Djamereng Bahar Sinring Dwi Indah Mustikarani Ervina Safitri Hastuti Mulang Imaduddin Imaduddin Jufriadi Jufriadi Mansyur Ramly Masruhi Kamidin Mursalim Mursalim Musliha Shaleh Musliha Shaleh Nurhayati Azis Nurliah. R Ratna Dewi Reski Ramadani Roslina Alam Suzanna Rosario Sinaga Tenriwaru