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All Journal E-Journal of Tourism Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Journal of Tourism and Economic
R. Jati Nurcahyo
Universitas Bina Sarana Informatika
Arts Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : E-Journal of Tourism

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Shopping Tourism Development Through Top Five Products in Yogyakarta City, Indonesia Ani Wijayanti; Amelda Pramezwary; Emmita Devi Hari Putri; Atun Yulianto; R. Jati Nurcahyo; Erlangga Brahmanto
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.67018

Abstract

Yogyakarta is a city tourism that has no natural tourism potential. Shopping tourism can become an alternative strategy to increase the expenditure and length of tourists stay in Yogyakarta. The research is a qualitative research. The research aims to examine shopping tourism products in Yogyakarta. The research attempts to identify top five products as the main magnetism of shopping tourism in Yogyakarta. Data analysis is conducted through reduction techniques. The research obtained top five culinary products, they are Gudeg, Bakpia, Bakmi Jawa, Kopi Joss, and Kipo, while the top five souvenir products are Batik, Silver, Dagadu, Wayang, and Miniature.
Co-Authors Amelda Pramezwary Ani Wijayanti Atun Yulianto Emmita Devi Hari Putri Erlangga Brahmanto Indri Kholifatun Mr Yulianto Samsul Huda Sri Kiswati Sri Kiswati Yuli anto Yulianto - AKPAR BSI Yogyakarta Yulianto - AKPAR BSI Yogyakarta Yulianto - AKPAR BSI Yogyakarta Yulianto Yulianto