E-Journal of Tourism
Volume 8 Number 1 (March 2021)

Shopping Tourism Development Through Top Five Products in Yogyakarta City, Indonesia

Ani Wijayanti (Universitas Bina Sarana Informatika)
Amelda Pramezwary (Universitas Pelita Harapan)
Emmita Devi Hari Putri (Universitas Bina Sarana Informatika)
Atun Yulianto (Universitas Bina Sarana Informatika)
R. Jati Nurcahyo (Universitas Bina Sarana Informatika)
Erlangga Brahmanto (Universitas Bina Sarana Informatika)

Article Info

Publish Date
31 Mar 2021

Abstract

Yogyakarta is a city tourism that has no natural tourism potential. Shopping tourism can become an alternative strategy to increase the expenditure and length of tourists stay in Yogyakarta. The research is a qualitative research. The research aims to examine shopping tourism products in Yogyakarta. The research attempts to identify top five products as the main magnetism of shopping tourism in Yogyakarta. Data analysis is conducted through reduction techniques. The research obtained top five culinary products, they are Gudeg, Bakpia, Bakmi Jawa, Kopi Joss, and Kipo, while the top five souvenir products are Batik, Silver, Dagadu, Wayang, and Miniature.

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Journal Info
E-Journal of Tourism
Website

Abbrev

eot

Publisher

Universitas Udayana

Subject

Arts Humanities

Description

E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to ...