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All Journal MediaTor: Jurnal Komunikasi Komunikasi : Jurnal Komunikasi
Laurensia Retno Hariatiningsih
Universitas Bina Sarana Informatika
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science

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Mistifikasi Jalinan Komunikasi Pada TVC Air Minum Dalam Kemasan Irwanto Irwanto; Laurensia Retno Hariatiningsih; Dito Anjasmoro Ningtyas
Jurnal Komunikasi Vol 13, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v13i1.11522

Abstract

Abstract - This is a study that reveals how mystification is packaged using the narrative of mother-child communication in the Mother's Day version of the Aqua branded beverage product advertisement. The mother's day version of Aqua's advertising communicator takes advantage of the nature of a mother who always loves and protects, especially to her children and the momentum is released to coincide with the events of Mother's Day. This study uses a qualitative approach by using a critical paradigm. then analyze the sign of communication used in advertising by using Barthes semiotics. The unit of analysis is taken purposively and in the form of audio, visual and text. Barthes' idea about the relation between signifier, sign and then the meaning of denotation, connotation and myth led researchers to a finding that advertising communicators perform mystification very subtly. There is a personification of Aqua water as if it has love and protection like a mother The construction process carried out by Aqua advertising communicators is also a myth. Next, he packs the scene of the child's communication relationship with his parents as his denotative aspect and the scene of giving gifts as the connotation of the gimmick he uses. In this study, it was also found that capitalism cannot be separated from the ideology that underlies the communicators of the Mother's Day version of Aqua advertising to do mystification.Keywords : Mystification, Advertising, Capitalist, Construction, Semiotics
Aktivitas Santap dan Minum Generasi Z pada Media Sosial Instagram Irwanto Irwanto; Laurensia Retno Hariatiningsih
MediaTor (Jurnal Komunikasi) Vol 12, No 2 (2019): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v12i2.5048

Abstract

This study aims to reveal more about the use of social media especially Instagram (IG) in the activities of eat and drink in Generation Z through communication review. The method used in this research is descriptive qualitative research. Data collected through in-depth interviews, observation and literature study. Determination of research subjects is based on the choice of generation Z in the span of 24 years and below. In this research the object of research reveals deeper motives in using IG for dining activities by generation Z. By revealing more about the generation Z dining activities, researchers can find deeper motives carried out by Generation Z. After making observations, conducting interviews and supporting by literature study researchers have found that the photos uploaded by generation Z essentially not the intended food or beverage, but only the sign that represents  the food and beverage earlier. The process of capturing food and beverage carried out is a construction activity in accordance with the interest of the realization of the communication motive. As a new media, social media still has various phenomena to be explored further. There are quite a lot of social media users in Indonesia with high heterogeneity.
Amplifikasi Budaya Pop Bonge-Jeje Melalui Media Sosial Tik Tok Irwanto Irwanto; Laurensia Retno Hariatiningsih
Jurnal Komunikasi Vol 14, No 1 (2023): Maret 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v14i1.15067

Abstract

Bonge-Jeje dan rekan-rekannya berhasil menarik perhatian publik melalui budaya pop yang mereka sebarkan. Pada awalnya penampilan mereka dikenal melalui media sosial TikTok. Keunikan dari pakaian yang mereka kenakan pada awal kemunculannya di TikTok adalah pakaian yang tidak bermerek, tidak mahal dan cenderung tidak lazimnya seperti pakaian pada umumnya. Penelitian ini bertujuan mendeskripsikan fenomena budaya pop ala Eka Satria Saputra alias Bonge dan Jeje dikomunikasikan dan dikenal serta diterima masyarakat melalui media sosial Tik Tok. Disini juga akan diurakan faktor-faktor yang dapat membuat masyarakat menerima budaya pop mereka. Untuk mengetahui elemen-elemen tersebut, penelitian ini menggunakan metode kualitatif dengan paradigma konstruktivis. Ditemukan bahwa Bonge-Jeje dan rekan-rekannya melakukan konstruksi terhadap konten budaya pop yang mereka sebarkan. Konstruksi tersebut dimulai dari pemilihan media sosial, elemen visual, elemen audio dan gimmick. 
Satir Resistensi Kebijakan Covid 19 Di Twitter Irwanto Irwanto; Laurensia Retno Hariatiningsih; Dito Anjasmoro Ningtyas
Jurnal Komunikasi Vol 14, No 2 (2023): September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v14i2.15597

Abstract

This paper is motivated to reveal the satirical messages of netizens on Twitter social media regarding their resistance to Covid 19 policies and rules. Descriptive qualitative is used as a method to answer the main problem in this research. The research subjects were determined through purposive techniques on satirical tweets of netizens regarding Covid 19 policies and rules. Data analysis is carried out with MAK Halliday's social semiotics and the elaboration of the results with the theory used. Through this method, researchers can find out, understand and comprehensively describe the satirical messages about Covid 19 policies and rules constructed by netizens. In this context, the satirical messages constructed in netizen tweets are part of the creativity in message packaging. The communication symbols used are diverse. Communication motives in the form of criticism or suggestions, ideas, and opinions of netizens can be packaged in the form of satire. It takes enough reasoning and knowledge to be able to digest the full meaning of satire. Constructing messages with satire is an alternative choice so that messages can be effective, received comfortably, and avoid legal sanctions. 
Co-Authors Dito Anjasmoro Ningtyas Irwanto Irwanto Irwanto