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All Journal Indonesian Journal of Islamic Economics and Business Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Akuntan Publik Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal Economic Excellence Ibnu Sina Moneter : Jurnal Ekonomi dan Keuangan Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Ahsan Putra Hafiz
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah

 1 
Strategi Promosi Syariah Dalam Meningkatkan Penjualan Produk : (Studi Pada UMKM ARS Snack Kota Jambi) Ari Lesmana; Ahsan Putra Hafiz; Aztyara Ismadharliani
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 4 (2023): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i4.397

Abstract

This research aims to determine sharia promotional strategies, inhibiting factors and efforts to increase sales of ars snack msmes in jambi city. This research uses qualitative methods. This research is the owner of the msme ars snack. Data collection through observation, interviews and documentation. the conclusion results show that: the sharia promotion strategy carried out by msme ars has implemented the fathonah characteristic, namely being smart in innovating to update and add to its products. Maintaining and improving the quality of its products so as to create customer trust in ars snack msmes by always paying attention to sharia regulations. Advertisements carried out by ars snack msmes have implemented the characteristics of siddiq and trust both on social media and in brochures and must still prioritize honesty, truth and trustworthiness based on islamic economic perspective, personal sales carried out by umkm ars snack apply tabliq characteristics, namely meeting directly with customers and potential customers by conveying correctly using appropriate and easy to understand words without cheating about the products being sold. The public relations owned by msme ars snack jambi city is specifically to build good relationships with various groups, build a good company image and support each other among msmes and promote products to increase sales of each msme player.
Pengaruh Literasi Digital Terhadap Pelaku UMKM dalam Pemasaran Syari’ah Ghina Sevty Jou Ananda; Ahsan Putra Hafiz; Fauzan Ramli
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 3 (2024): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i3.1092

Abstract

The aim of this research is to determine the influence of Digital Literacy in increasing sales marketing for UMKM in Telanaipura, Jambi City. This research is a type of qualitative research. Data collection techniques were through observation and interviews conducted by researchers with UMKM actors as a sample of which 16 people were interviewed. The results of this research show that the digital literacy strategy carried out by UMKM actors in Telanaipura , Jambi City is in the form of marketing through social media and also e-commerce applications such as grabfood and gofood. The impact of Digital Literacy in increasing company profits is not very significant because their understanding of digital literacy is still lacking. However, Digital Literacy-based marketing has a positive impact on the sustainability of UMKM in Telanaipura, Jambi City. With Digital Literacy, UMKM can promote their businesses more easily and reach consumers more widely. Digital Literacy also makes it easier for consumers to buy food and drinks without having to come directly to UMKM outlets. This can provide comfort and convenience for consumers so that it also has a good impact on UMKM.
Dampak Konversi Lahan Perkebunan Kelapa Lokal menjadi Perkebunan Kelapa Sawit dalam Perspektif Ekonomi Syariah di Desa Kuala Keritang, Indragiri Hilir, Riau Saihuna Saihuna; Ahsan Putra Hafiz; Muhamad Subhan
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 3 (2024): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i3.1219

Abstract

This aims to reveal the Impact of Converting Local Coconut Plantation Land into Oil Palm Plantations in an Islamic Economic Perspective in Kuala Keritang Village, Kec. Keritang, Kab. Indragiri Hilir, Riau. This thesis uses a qualitative approach by collecting data through observation, interviews, and documentation. The background causes the rubber farmers to switch functions to become oil palm farmers in Kuala Kritang Village is that work as a local coconut farmer is carried out every day and requires difficult maintenance while the price is cheap so that the farmer's income is not enough to meet economic needs. While oil palm work is only once every two weeks, it is more expensive than rubber and is sufficient to meet daily needs. The impact on the welfare of the families of local coconut farmers after the conversion to oil palm farmers in Kuala Kritang Village has a positive impact on farmers, their income increases, work is lighter, there is an increase in assets owned, and families feel more prosperous. If viewed from Maqasid Syariah, the impact of converting local coconut plantation land to oil palm for the economy of the people in Kuala Keritang Village is in accordance with Islamic Sharia.
Co-Authors A. A. Miftah Abd. Malik Abdul Hakim Saputra Ambok Pangiuk Ari Lesmana Awal Habibah Aztyara Ismadharliani Bimbi Agnesia Putri Dora Rahmayeni Fauzan Ramli Ghina Sevty Jou Ananda Hafiz Arsad Halimatus Sya'diah Irma Damayanti Jannatul Jannatul Khusnul Istiqomah M. Khoirullah Muhamad Subhan Muhammad Idris Nurlia Fusfita Nurrahma Sari Putri Putri Sekar Natasyah Refky Fielnanda Rian Irawan Riki Pransiska Saihuna Saihuna Septi Putri Saldianti Sissah Sissah Sissah Siti Hartina