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All Journal Indonesian Journal of Islamic Economics and Business Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Akuntan Publik Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal Economic Excellence Ibnu Sina Moneter : Jurnal Ekonomi dan Keuangan Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Ahsan Putra Hafiz
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Maslahah: Jurnal Manajemen dan Ekonomi Syariah

 1 
Pengaruh Pengetahuan Produk, Media Promosi Dan Word Of Mouth Terhadap Pemahaman Masyarakat Memilih Bank Syariah Riki Pransiska; Ambok Pangiuk; Ahsan Putra Hafiz
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v1i3.247

Abstract

Bank financial institutions in Indonesia can generally be divided into Islamic banks and conventional banks. Basically, both Islamic banks and conventional banks carry out activities to collect and distribute funds to the public, but all forms of activities carried out by Islamic banks must be in accordance with sharia principles. Competition between Conventional Banks and Islamic Banks in Indonesia is one of the things that has become the focus of attention of banking managers, especially with regard to customers, moreover, Indonesian Islamic Banks are still relatively new as a result of the unification of several Islamic Banks. This study aims to see how much influence product knowledge, promotions and word of mouth have on people's understanding of choosing Islamic banks. This research is a research with a quantitative approach and uses primary data. The population in this study is the people of Jambi City, especially those who adhere to Islam. The population in this study is the people who adhere to Islam in the city of Jambi, which is 612,162 people. The sampling technique used is probability sampling so that the number of samples used is 100 respondents. The results of the study show that together the variables of product knowledge, promotion and word of mouth influence people's understanding of choosing Islamic banks. Likewise with the individual, the results of the study show that the variables of product knowledge, promotion and word of mouth have an effect on people's understanding of choosing an Islamic bank with the significance level of each variable being the same, namely equal to 0.000 and the tcount value of each variable is 3.809 for X1, 3,617 for X2 and 5,823 for X3.
Pengaruh Kualitas Pelayanan Customer Service Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Pada Bank Syariah Indonesia Kantor Kas IAIN Sulthan Thaha Saifuddin Kota Jambi Khusnul Istiqomah; Ahsan Putra Hafiz; Abdul Hakim Saputra
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i1.706

Abstract

In the current era of globalization, the rapid growth and development of sharia banking in Indonesia has given rise to competition between sharia financial institutions which is getting tighter from year to year, therefore both state and private banks are launching various strategies to attract potential customers or existing customers. Are interested so that they remain loyal customers. Service quality and customer satisfaction are one of several factors that influence customer loyalty. Service quality is expected to provide encouragement to customers to maintain a strong relationship with the bank. Customer satisfaction shapes customer perceptions and can then position the product in their minds. The aim of this research is to determine the influence of customer service quality and customer satisfaction on customer loyalty at Bank Syariah Indonesia, IAIN Sulthan Thaha Saifuddin Caash Office, Jambi City. The Number ofsamples in this research was 100 people and used a non-probability sampling technique, namely incidental sampling. Multiple Regression Analysis is used as a data analysis technique. The research result show that service quality and customer satisfaction have a positive and significant effect on customer loyalty. Based on data analysis in this research, these variables are valis and reliable. When testing classical assumptions with a normal distribution, heteroscedasticity and multicollinearity do not occour.
Co-Authors A. A. Miftah Abd. Malik Abdul Hakim Saputra Ambok Pangiuk Ari Lesmana Awal Habibah Aztyara Ismadharliani Bimbi Agnesia Putri Dora Rahmayeni Fauzan Ramli Ghina Sevty Jou Ananda Hafiz Arsad Halimatus Sya'diah Irma Damayanti Jannatul Jannatul Khusnul Istiqomah M. Khoirullah Muhamad Subhan Muhammad Idris Nurlia Fusfita Nurrahma Sari Putri Putri Sekar Natasyah Refky Fielnanda Rian Irawan Riki Pransiska Saihuna Saihuna Septi Putri Saldianti Sissah Sissah Sissah Siti Hartina