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All Journal Jurnal Bahasa Rupa Jurnal Teknologi Informasi dan Komputer Jurnal Gema Ngabdi Jurnal Nawala Visual Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Strategi Desain dan Inovasi Sosial de-lite Lantera Widya
Hanindharputri, Made Arini
Institut Desain Dan Bisnis Bali
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Nawala Visual

 1 
KAJIAN EFEKTIVITAS PUZZLE GAME AKSARA BALI SEBAGAI MEDIA PENDUKUNG PEMBELAJARAN BAGI ANAK SEKOLAH DASAR DI DENPASAR Ngurah Adhi Santosa; A.A. Sagung Intan Pradnyanita; Made Arini Hanindharputri
Jurnal Nawala Visual Vol 1 No 1 (2019): Jurnal Nawala Visual Mei 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v1i1.16

Abstract

Literacy is a system of graphical signs or visual symbols of the language that people use to communicate. Balinese script is a mother tongue for Balinese people, which is still used for the benefit of social order and religious ceremonies.For this reason, Balinese script is very important to learn and understand from an early age.But its existence is now increasingly marginalized, along with the times.In its current development, the interest of children to learn Balinese script is decreasing.One of the factors causing a reduction in children's interest in learning Balinese script is a learning system by using conventional media with lectures in class and guided by manuals or student worksheets that contain more text than illustrative illustrations, so that it becomes less interesting and boring. So that learning supporting media is needed, with Balinese Script Puzzle Game that are in accordance with the Balinese Language curriculum for grade 1-3 elementary school children.The purpose of this study was to examine the extent of the effectiveness of the Balinese Script Puzzle Game as a supporter of Balinese script learning and preservation of Balinese script for technology-based grade 1-3 elementary school children.The research method used is qualitative and quantitative methods by going through several stages, among others, beginning with observations by observing the extent to which interest in elementary school children in grades 1-3 on the Balinese Script Puzzle Game,and observe changes that occur after trying to use the Balinese Script Game Puzzle as a supporter of Balinese Script learning. The next stage is doing sampling and measuring the level of effectiveness based on the data obtained and the measurement scale.
KONTEN VISUAL INSTAGRAM PLAGA WINE SEBAGAI UPAYA BRANDING KEPADA GENERASI MILENIAL Made Arini Hanindharputri; I Gusti Ngurah Gede Gitayogi Irhandi
Jurnal Nawala Visual Vol 2 No 1 (2020): Jurnal Nawala Visual Mei 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v2i1.78

Abstract

Bali sebagai daerah pariwisata memiliki potensi yang tinggi dalam mendatangkan wisatawan. Melihat peluang tersebut, banyak industri minuman beralkohol seperti wine yang beroperasi dan memproduksi produknya di Bali, salah satunya adalah Plaga Wine. Perusahaan wine yang berlokasi di Kuta ini membangun citra produknya dengan melakukan branding di media sosial, seperti di Instagram dengan memberikan konten visual yang menarik dan sesuai dengan karakter target konsumennya, yaitu generasi milenial. Keunikan dan ciri khas dari brand menjadi satu kunci untuk memenangkan persaingan, terlebih lagi perusahaan wine di Bali sudah cukup banyak dan sama-sama gencar untuk melakukan branding di media sosial. Oleh karena itu, penulis menganalisa strategi konten visual pada Instagram Plaga Wine sebagai upaya branding kepada generasi milenial. Metode yang digunakan untuk menganalisa masalah adalah metode deskriptif kualitatif dimana penulis mengumpulkan data mengenai konten visual yang dimiliki pada Instagram Plaga Wine, menganalisa per masing-masing konten dan mendeskripsikan berdasarkan literasi visual serta kenyataannya di lapangan. Hasil dari penelitian ini adalah Plaga Wine sudah efektif dalam melakukan branding melalui konten visual Instagramnya terhadap generasi milenial. Dalam melakukan branding di media sosial diperlukan konsistensi dalam memilih unsur-unsur visual agar citra perusahaan akan mudah teringat oleh target audience, dan melaksanakan riset yang dalam mengenai karakteristik konsumen yang dituju.
ANALISIS DESAIN KEMASAN LOLOH CEMCEM DALAM PENINGKATAN NILAI PRODUK MELALUI PENDEKATAN ESTETIKA KOMUNIKASI VISUAL I Komang Angga Maha Putra; Made Arini Hanindharputri
Jurnal Nawala Visual Vol 2 No 2 (2020): Jurnal Nawala Visual Oktober 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v2i2.129

Abstract

Loloh cemcem is a typical herbal drink from the tourist village of Penglipuran, Bangli Regency, Bali which has good health properties for the body, such as preventing heartburn and providing freshness. This drink is widely traded, but its packaging only uses bottles that resemble mineral water bottles, so that many tourists view this cemcem loloh drink as unhygienic, less aesthetic, and different from similar drinks. Penglipuran Village is a tourist village that is always visited by hundreds of tourists per day, should be able to create an increase in sales from loloh cemcem. When viewed from the character of consumers who are currently the millennial generation, visual appearance is certainly one of the attractions in choosing a product. Therefore, it is necessary to analyze the packaging design of loloh cemcem to increase the value of the product using a visual communication aesthetic approach. The trial was conducted on consumers and prospective consumers of the loloh cemcem drink to get feedback using existing packaging designs with new packaging design innovations, as data analysis taking into account the visual communication aesthetics of each loloh cemcem packaging design. This research is expected to provide additional benefits to the knowledge of visual communication design, in this case, packaging design, so that it can be used as a reference for further research. The research method used in determining the research topic, determining the problem based on internal and external factors, data collection, data analysis, and conducting trials to obtain the expected research reports and outputs. The results of the research are in the form of Loloh cemcem packaging prototypes, and how the packaging can increase the value of Loloh cemcem products.
ANALISA UNSUR DAN MAKNA VISUAL DARI POSTER LIGHT FROM THE SKY KARYA MONEZ Made Arini Hanindharputri; A.A. Sagung Intan Pradnyanita
Jurnal Nawala Visual Vol 5 No 1 (2023): Jurnal Nawala Visual Mei 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v5i1.536

Abstract

Jakarta Head in The Clouds 2022 Music and Arts Festival (Jakarta HITC) merupakan event musik internasional di bawah naungan label 88rising, Amerika Serikat. Untuk mempromosikan pagelaran berkelas internasional ini, Jakarta HITC melakukan kolaborasi Ida Bagus Ratu Antoni Putra, atau lebih dikenal dengan nama Monez, seorang ilustrator Bali yang menghasilkan poster promosi bertajuk “Light from The Sky”. Poster ini sangat menarik dari segi ilustrasi yang kemudian dianalisa oleh penulis dengan menggunakan metode deskriptif kualitatif dengan pendekatan dari Susie Hodge mengenai bagaimana melihat seni. Pendekatan analisis yang dituangkan Susie Hodge menggunakan lima (5) tahapan yaitu tahap intimidate (intimidasi), tahap disconcert (membingungkan), tahap puzzle, tahap instruct (menginstruksikan) dan tahap enlighten (mencerahkan). Hasil penelitian didapat bahwa Dalam melihat suatu karya seni, seorang penikmat seni memerlukan metode kritis untuk tidak hanya melihat dari satu sisi, tapi juga dari berbagai sisi agar mendapat pemahaman yang lebih mendalam dari karya seni tersebut. Desainer/seniman tidak hanya memberikan fokus pada tema acara untuk menghasilkan karya yang unity, tapi juga memberikan makna lain yang dapat menginspirasi target audience yang dituju. Desainer atau seniman juga perlu tetap memberikan ciri khas dalam setiap karyanya sebagai identitas dari seniman tersebut.
STUDI HISTORIS LABEL PADA WINE (STUDI KASUS PADA LABEL HATTEN WINES) Made Arini Hanindharputri
Jurnal Nawala Visual Vol 5 No 2 (2023): Jurnal Navala Visual Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v5i2.734

Abstract

This text discusses the concepts of packaging, labeling and label history in wine products with a focus on a case study of Hatten Wines in Bali. Packaging is explained as a wrapper that protects the product with a direct link to creative design and product information to facilitate marketing. Labels on wine have an important role as a means of conveying information, advertising and branding the product. The research method used is a descriptive qualitative approach to explore an in-depth understanding of the wine label phenomenon based on observation and literature analysis. The case study on Hatten Wines in Bali shows a change in their branding and labeling from traditional to minimalist and modern. The new label reflects Bali's distinctiveness and emphasizes the use of natural ingredients. Hatten Wines also uses QR Code technology to provide additional information to customers. Knowledge of the history of wine labels has a significant impact on the selection, purchase and promotion of wine products. Consumers who understand wine labels can make smart and knowledgeable choices about the products they purchase, while producers can design attractive and informative labels to increase consumer appeal. Thus, understanding the history of wine labels provides an appreciation of the rich history and culture behind each bottle of wine.
Co-Authors A.A. Sagung Intan Pradnyanita I Gusti Bagus Bayu Baruna Ariesta I Gusti Ngurah Gede Gitayogi Irhandi I Komang Angga Maha Putra I Komang Angga Maha Putra Ngurah Adhi Santosa Ni Putu Emilika Budi Lestari Ni Putu Emilika Budi Lestari Pradnyanita, A.A. Sagung Intan Putu Astri Lestari Sri Utami Sri Utami