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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi IJISTECH (International Journal Of Information System & Technology) Management Studies and Entrepreneurship Journal (MSEJ) Akrab Juara : Jurnal Ilmu-ilmu Sosial IJISTECH Jurnal Ekonomi Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Esensi Infokom: Jurnal Esensi Sistem Informasi dan Sistem Komputer Jurnal Ilmiah Teknik Informatika (TEKINFO) Jurnal Manajemen dan Administrasi Antartika
Bilgah Bilgah
Universitas Bina Sarana Informatika
Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Transportation

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THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND IMAGE ON PURCHASE DECISIONS AT SHOPEE THROUGH PURCHASE INTEREST AS A MEDIATION VARIABLE Bilgah Bilgah; Nurzalinar Joesah
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Social Media Marketing and Brand Image on Purchase Decisions with Purchase Intention as an intervening variable at Shopee. This study uses primary data by taking data from questionnaires. The sampling technique in this study is probability sampling so that the number of samples used is 100 people. The data analysis technique in this study used (SEM) structural equation modeling with the help of smartPLS to be able to solve the problems and hypotheses that have been formulated in this study and used to test the relationships between variables. The results of this study indicate that Social Media Marketing has no effect on Purchase Decision, Brand Image has a positive and significant effect on Purchase Decision, Social Media Marketing has a significant effect on Purchase Intention, Brand Image has a significant effect on Purchase Intention, Purchase Intention has a significant effect on Purchase Decision Purchasing, Social Media Marketing has a significant effect on Purchase Decision through Purchase Interest and Brand Image influences Purchase Decision through Purchase Interest. Purchase intention is able to have a positive and significant direct influence on the relationship between Social Media Marketing and Brand Image on purchasing decisions
Keputusan Menggunakan QRIS pada UMKM Kulinier di Margonda Kota Depok Ditinjau dari Persepsi Kemudahan dan Persepsi Kegunaan dengan Minat Sebagai Variabel Nurzalinar Joesah; Bilgah Bilgah
Ilmu Ekonomi Manajemen dan Akuntansi Vol 4, No 1 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i1.1656

Abstract

Penelitian ini bertujuan untuk menganalisis keputusan penggunaan QRIS pada UMKM kuliner di Margonda Kota Depok dengan fokus pada perceived convenience dan perceived usefulness, serta mempertimbangkan minat sebagai variabel intervensi. QRIS adalah sistem pembayaran elektronik yang menggunakan kode QR untuk memfasilitasi transaksi tanpa uang tunai. Dalam penelitian ini data dikumpulkan melalui survei terhadap 100 pemilik UMKM kuliner di Margonda. Analisis regresi digunakan untuk mengevaluasi hubungan antara variabel-variabel tersebut. Hasil penelitian menunjukkan bahwa Minat berpengaruh positif signifikan terhadap Keputusan menggunakan QRIS, Persepsi kegunaan tidak berpengaruh positif signifikan terhadap Minat, Persepsi Kegunaan berpengaruh positif terhadap Minat, Persepsi kenyamanan berpengaruh terhadap keputusan, Persepsi kemudahan berpengaruh positif signifikan terhadap Minat, Minat berperan sebagai kontrol parsial yang signifikan untuk mengetahui hubungan antar variabel ada hubungan langsung seperti Persepsi Kegunaan terhadap Keputusan. Demikian pula, hubungan antara persepsi kemudahan keputusan yang dimediasi oleh minat dinyatakan signifikan, yang juga berarti bahwa minat berfungsi sebagai kontrol parsial dalam hubungan antara persepsi kemudahan pengambilan keputusan. Pengukuran ini memberikan nilai Q2 sebesar 0,9863 atau 98,64% yang menunjukkan bahwa nilai tersebut lebih tinggi dari nol. Dengan demikian membuktikan bahwa keputusan secara keseluruhan dipengaruhi oleh variabel perceived usefulness, perceived convenience, dan interest sebesar 98,63% dan sisanya oleh variabel lain di luar model penelitian.
PENGARUH PELAYANAN PUBLIK TERHADAP KEPUASAN PELANGGAN PADA DINAS PERHUBUNGAN KOTA DEPOK Bilgah Bilgah
Cakrawala - Jurnal Humaniora Vol 18, No 1 (2018): Periode Maret 2018
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.832 KB) | DOI: 10.31294/jc.v18i1.3408

Abstract

ABSTRACTThe quality of public services is the extent to which a public facility (public) in providing services to the public. The government is required to provide quality public services. Society can be satisfied from service apparatus (government) only oriented to total customer satisfaction. In providing quality services to the community in this case the customers who come, Cilodong District Office of Depok City has a goal to create optimal service so that people feel comfortable and satisfied with the services provided. The executor of the public service department at the Cilodong District Office, Depok City is always swift in providing services to customers, proved the quality of services provided to customers positively affect the satisfaction of the community. Can be seen from the regression line that Y = 10,658 + 0,745X this indicates that existence of positive and strong influence between public service and customer satisfaction. And based on the calculation of the correlation of 0.745 or 74.5% which shows the strong and positive relationship between the quality of public service to the satisfaction of the community or the customer.  Keywords: Public Service, Customer Satisfaction
The Influence Of Brand Conformity, Consumer Value And Consumer Trust On Brand Loyalty Mediated By Customer Satisfaction Rani Suryani; Dedi Suharyadi; Nurhadi Nurhadi; Bilgah Bilgah; Nurul Aisyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3958

Abstract

This article investigates the complex interplay of brand conformity, consumer values, consumer trust, and customer satisfaction in shaping brand loyalty within the context of PT. Hexindo Adiperkasa, Tbk. Through a comprehensive analysis utilizing the Smart PLS technique, the study explores both direct and indirect relationships among these variables. The results reveal significant positive associations between brand conformity, consumer trust, and customer satisfaction with brand loyalty. Notably, brand conformity demonstrates a substantial direct influence on brand loyalty, emphasizing the importance of a consistent brand identity. Furthermore, the mediating role of customer satisfaction is evident, particularly in the relationships between consumer trust and brand loyalty, as well as brand conformity and brand loyalty. While the direct link between consumer values and brand loyalty is not statistically significant, the article underscores the need for further investigation into influencing factors. These findings offer strategic insights for PT. Hexindo Adiperkasa, emphasizing the significance of maintaining brand consistency, fostering consumer trust, and prioritizing customer satisfaction to cultivate and sustain brand loyalty in a competitive market.
Pengaruh Motivasi Dan Kinerja Karyawan Terhadap Kompensasi Pada Kemenko PMK Bagian Biro Umum SDM Ayu Safira; Bilgah Bilgah
Jurnal Manajemen dan Administrasi Antartika Vol. 1 No. 3 (2024): Juli 2024
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/juma.v1i3.468

Abstract

Motivasi adalah peran penting yang berpengaruh terhadap kinerja karyawan. Hal yang dapat mempengaruhi motivasi dan kinerja karyawan ialah pemberian kompensasi. Tujuan penelitian ini untuk mengetahui pengaruh motivasi, dan kinerja karyawan terhadap kompensasi pada Kemenko PMK Bagian Biro Umum Dan Sumber Daya Manusia. Data yang digunakan yaitu kuantitatif menggunakan data primer melalui penyebaran kuesioner kepada karyawan divisi Biro Umum Dan Sumber Daya Manusia Kemenko PMK. Populasi penelitian ini berjumlah 60 orang menggunakan metode non-probability sampling dengan menggunakan sampel jenuh. Data yang terkumpul dianalisis menggunakan SPSS 25.0 dengan menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan secara parsial antara motivasi terhadap kompensasi yang ditunjukkan dari uji thitung sebesar 3.279 > > ttabel 2.003  dengan signifikan 0.002. Terdapat pengaruh yang positif dan signifikan secara parsial antara kinerja karyawan terhadap kompensasi yang ditunjukkan dari hasil uji Thitung sebesar 4.190 > ttabel2.003 dengan signifikansi 0.000. Dan terdapat pengaruh positif dan signifikan secara simultan antara motivasi dan kinerja karyawan terhadap kompensasi yang ditunjukkan dari hasil Fhitung 119.365 dengan nilai signifikansi 0,000. Hasil nilai Adjusted R Square sebesar 80% sedangkan sisanya 20% dipengaruhi oleh variabel lain diluar penelitian.   Motivation is an important role that influences employee performance. One thing that can influence employee motivation and performance is compensation. The purpose of this research is to determine the influence of employee motivation and performance on compensation at the Coordinating Ministry for PMK, General Bureau and Human Resources Division. The data used is quantitative using primary data by distributing questionnaires to employees of the General Bureau and Human Resources division of the Coordinating Ministry for PMK. The population of this study was 60 people using a non-probability sampling method using a saturated sample. The collected data was analyzed using SPSS 25.0 using multiple linear regression analysis. The research results show that there is a positive and partially significant influence between motivation and compensation as shown by the t-test of 3.279 > ttable 2.003 with a significance of 0.002. There is a positive and partially significant influence between employee performance on compensation as shown by the T-test results of 4.190 > ttable 2.003 with a significance of 0.000. And there is a simultaneous positive and significant influence between employee motivation and performance on compensation as shown by the Fcount result of 119.365 with a significance value of 0.000. The adjusted R Square value is 80%, while the remaining 20% ​​is influenced by other variables outside the research.
Co-Authors A Asep Aan Rahman Aan Rahman Adelia Lukitasari Adianta Sebayang Adianta Sebayang Alsen Medikano Amanda Dwi Shafira Arman Syah Putra Arman Syah Putra Ayu Safira Dedi Suharyadi Mety Titin Herawaty Nurhadi Nurhadi Nurul Aisyah Nurul Aisyah Nurul Aisyah Nurul Aisyah Nurzalinar Joesah Nurzalinar Joesah Rachmawati, Susan Rani Kurniasari Rani Suryani Rio Wirawan Rio Wirawan Susan Rahmawati