Article Per Year (5 Year)
p-Index From 2019 - 2024
1.829
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis AGRIEKONOMIKA Agro Ekonomi Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Agribest JURNAL AGRICA
Jangkung Handoyo Mulyo
Universitas Gadjah Mada
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : AGRIEKONOMIKA

 1 
PENGARUH ATRIBUT KEMASAN MAKANAN DAN KARAKTERISTIK KONSUMEN TERHADAP PEMBELIAN Tri Hanifawati; Any Suryantini; Jangkung Handoyo Mulyo
Agriekonomika Vol 6, No 1: April 2017
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v6i1.1895

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh atribut kemasan makanan dan karakteristik konsumen terhadap persepsi, pencarian informasi, pemilihan alternatif, dan perilaku setelah pembelian. Pengambilan data menggunakan teknik convenience sampling kepada 400 responden dan wawancara kepada asosiasi ritel dan industri makanan. Analisis data dengan menggunakan Interpretasi Skor Interval dan Seemingly Unrelated Regression. Hasil menunjukkan bahwa atribut kualitas dan fitur kemasan berpengaruh lebih besar terhadap semua tahapan keputusan pembelian. Secara simultan karakteristik responden berpengaruh signifikan terhadap persepsi, pemilihan alternatif, dan perilaku setelah pembelian. Intensitas belanja berpengaruh signifikan terhadap persepsi dan perilaku setelah pembelian; sedangkan umur, jenis kelamin, dan pendapatan berpengaruh signifikan terhadap pemilihan alternatif dan perilaku setelah pembelian. Implikasinya, IKM makanan perlu memberikan perhatian lebih besar terhadap atribut kemasan yang berpengaruh lebih besar.THE EFFECT OF FOOD PACKAGING AND CONSUMER CHARACTERISTICS ON PURCHASE BEHAVIORABSTRACTThis study aims to determine the effect of snack package attributes and consumer characteristics on the perception, information search, alternative selection, and after purchase behaviour. The survey wasdone by the convenience sampling technique to 400 respondents and interviewingretail and food industries association. Data analysiswas Interval Score interpretation and Seemingly Unrelated Regression. The results show that the quality attributes and package features have greater effect on all purchasing decision stages. The respondent characteristics, simultaneously, significantly affect the perception, information search, alternative selection, and after purchase behaviour. The shopping intensity significantly affect the perception and after purchase behaviour; while, age, gender, and income significantly affect the alternative selection and after purchase behaviour. The implication is that food SMEs are required to give greater attention to the attributes greater affected. 
Co-Authors Abi Pratiwa Siregar Anggrasari, Herdiana Anung Pranyoto Any Suryantini Any Suryantini Arif Wahyu Widada Aziz Mansya Patria Dwidjono Hadi Darwanto Hani Perwitasari, Hani Irham, Irham Lestari Rahayu Waluyati Lintia Putri Nanda Moh. Wahyudi Priyanto Muh Amat Nasir Muthia Auralia Niza Arumta Putri Perdana Siti Sabrina Salqaura Sugiyarto Sugiyarto Tri Hanifawati