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All Journal Jurnal Pekommas Channel : Jurnal Komunikasi ETTISAL Journal of Communication Journal of Media and Communication Science (JcommSci) Spirit Publik : Jurnal Administrasi Publik Prosiding Seminar Nasional Program Pengabdian Masyarakat Prospect: Jurnal Pemberdayaan Masyarakat CHANNEL: Jurnal Komunikasi
Wulandari, Astri
Universitas Mercu Buana Yogyakarta
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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Packaging Labeling and Marketing Strategy for Lek Dodo Goat Milk Products in Sambiroto Hamlet, Purwomartani Village, Yogyakarta Kristina Andryani; Astri Wulandari; Felicciana Yayi Amanova
Prospect: Jurnal Pemberdayaan Masyarakat Vol. 2 No. 1 (2023): Januari 2023
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/jpm.v2i1.87

Abstract

Lek Dodo Goat Milk is a processed goat milk product with various flavors, such as strawberry, melon, grape, chocolate, and coffee. It is a family business product that began during the early days of the COVID-19 pandemic. So far, Lek Dodo Goat's Milk has attempted to package its product in an appealing manner, but its marketing strategy is still lacking because the product is not produced in large quantities or on a regular basis. Despite the fact that this product is considered segmented because not all consumers are accustomed to drinking goat milk, the Lek Dodo Goat Milk product has the potential and opportunity to be well received by consumers. Aside from production and human resources, there are other issues in the field of marketing. In this PKM, we provide solutions to problems by designing packaging labeling with a new concept that is expected to form a brand identity more quickly and synergize with the 5P marketing mix strategy, namely Product, Price, Process, Place, and People. This strategy is expected to help Lek Dodo Goat Milk satisfy customers in their target market, add value to their business, and become a differentiator from competitors in the future.
Students’ Perception for Online Lectures Quality in Universities in Yogyakarta Astri Wulandari
Jurnal Pekommas Vol 6 (2021): Special Issue: The Role of Communication and Information Technology in the struggle ag
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v6i3.3701

Abstract

The World of Education during the Covid-19 outbreak had to take a solution or problem solving by carrying out Teaching and Learning Activities online. Schools, campuses and even informal education facilities must go on online as a security solution while continuing to carry out learning activities in the midst of this epidemic. This study looks at the extent to which students’ assessments of the quality of online lectures in Yogyakarta. 100 students as respondents from 14 Universities in Yogyakarta participated in this survey. This study uses a quantitative method with reference to, quality assessment in the 2019 SPADA Learning Object Development Guide from the Directorate General of Learning and Students Affairs, Kemristekdikti, 2019. From the results of the study, it was found that the learning plan indicator had the highest average percentage of items is 35,5%, then the media and technology indicators have the highest percentage of items at 37,63% and the assessment and evaluation indicators have an average percentage of items is 45% which all the percentage indicators are on a pretty good rating scale. This shows that the student’s assessment of the quality of online lectures in Yogyakarta during the Covid-19 outbreak was quite goods in its implementation.
Efektivitas Penggunaan Akun Instagram @Larissacenter Sebagai Media Beriklan Larissa Aesthetic Center Berdasarkan Metode Customer Response Index (CRI) Astri Wulandari; Nur Latifah Lutfiyati
CHANNEL: Jurnal Komunikasi Vol 6, No 2 (2018)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v6i2.11579

Abstract

ABSTRAKMedia sosial telah menjadi sebuah candu dan menciptakan “dunia” sendiribagi para penggunanya. Bak sebuah jendela, netizen dapat memantau,melihat serta mengetahui informasi, berita, atau kejadian yang sedang virallewat media sosial. Instagram merupakan salah satu aplikasi yang digemariuntuk menunjukkan eksistensi lewat media sosial. Fenomena terhadaptingginya pengguna aktif instagram di Indonesia telah menempati posisike-3 didunia. Kemudahan dalam mengakses instagram saat ini mulai dilirikoleh perusahaan untuk mengiklankan produk dan jasanya. Penelitian inibertujuan untuk mengetahui dan mengidentifikasi efektivitas iklan LarissaAesthetic Center melalui akun instagram pada pengguna skincare dan klinikkecantikan di Yogyakarta, perempuan dan berusia 17-35 tahun. Tipe penelitianini adalah deskriptif kuantitatif. Sampel dalam penelitian ini adalah 100orang. Sample dalam penelitian ini menggunakan teknik penentuan sampleuntuk ukuran populasi tidak terhingga. Elemen respon dalam CustomerResponse Index (CRI) adalah aware (kesadaran), comprehend (pemahaman),interest (ketertarikan), intention (niat untuk membeli), dan action (tindakan).Berdasarkan hasil analisis tabulasi sederhana dan analisis skor rata – rata dengan metode CRI pada iklan Larissa di media sosial instagram menunjukanbahwa iklan Larissa pada media sosial instagram termasuk dalam kategori“cukup efektif” dengan prosentase sebesar 52,76% karena responden telahsampai pada tahapan melakukan pembelian terhadap produk Larissa AestheticCenter yang diiklankan pada akun Instagram @larissacenter dengan hasil yangdidapat dari perhitungan CRI adalah aware dengan prosentase sebesar 92%,comprehend dengan prosentase sebesar 8034%, interest dengan prosentasesebesar 78,38%, intentions dengan prosentase sebesar 96,55%, dan actiondengan prosentase sebesar 94,34%.
Co-Authors Catur Nugroho Christine Pingkan Sampouw Dessy Putri Wahyuni Felicciana Yayi Amanova Kristina Andryani Lutfiyati, Nur Latifah Muhamad Nastain Mutaqin Akbar Nur Latifah Lutfiyati Rosalia Prismarini Nurdiarti Roziana Febrianita Siti Noor Fauziah