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Journal : Jurnal SEPA (Social Economic and Agribusiness Journal)

Analisis Pengaruh Faktor Bauran Pemasaran Terhadap Keputusan Pembelian Ulang Pada Produk Susu Kalimilk Di Yogyakarta Afriyani, Novi; Ferichani, Minar; Sundari, Mei Tri
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 15, No 1 (2018): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.278 KB) | DOI: 10.20961/sepa.v15i1.25034

Abstract

The purpose of this research was to know factors that considered by consumer  and  reviewing  dominant  variables  affecting  consumers  consideration toward  repeat  purchase  decision  on  Kalimilk  product  in  Yogyakarta.  The  basic method of this research is analytical description. Location methods performed by purposive sampling method. The location was used as a place of research is the main store of Kalimilk in Kaliurang Km 4.5 Yogyakarta. Method of sampling done by purposive sampling. The total sample set was as much as 96 respondents. The data source is primary and secondary data. Data analysis used in this research is factor analysis. The results showed that from  the 14 variables that were analyzed, it can be simplified into 13 variables and is included in the three core factors. Based on the priority factor, there are, the factor of suitability of products that have percentage of variance 49.023%, place factors that have a variance percentage value of 12.450%, and promotional factors that have a variance percentage value of 8.585%. While most dominant  variable  considered  by  consumers  in  the  purchase  decision  of    dairy products Kalimilk from each of the core factors that form the variable affordability of product form suitability factors, variable comfort of a place factor, and a variable bonus of promotion factor. The dominant variable for all variables are researched based on the loading factor value of all the variables is a variable bonus to the value of  factor  loading  0.876,  affordability  with  a  value  of  factor  loading  0.860,  and variable social media with a value of factor loading  of 0.858.
Strategi Pengembangan Usahatani Gula Kelapa Di Kecamatan Puring Kabupaten Kebumen Malik, Wahid Abdil; Ferichani, Minar; Widiyanti, Emi
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.278 KB) | DOI: 10.20961/sepa.v14i2.24996

Abstract

This study aims to determine the magnitude of farm income coconut sugar in District Puring Kebumen, knowing internal factors (strengths and weaknesses) and external (opportunities and threats), to formulate a possible strategic alternatives and identifies priorities for the strategy to be applied in the development of farming of palm sugar in District Puring Kebumen. The research method used is descriptive method. Data analysis method used is the Revenue Analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT Analysis and QSPM. These results indicate that the amount of income of Rp 37,323,400.00 for the period June 2015 - June 2016. Internal Factor Evaluation (IFE) showed that coconut sugar farm has five strengths and four weaknesses. External Factor Evaluation (EFE) show gardens coconut sugar farm has four opportunities and five threats. SWOT Analysis generate alternative strategies that can be implemented that improve product with open innovation and their consumer confidence, create attractive packaging so that the consumer response is high, increase competitiveness through cooperatives or associations for joint marketing, and to expand the market by leveraging information technology such as the Internet. QSPM produce good strategic priorities to be implemented is to increase competitiveness through cooperatives or associations for joint marketing.