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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) LIABILITIES (JURNAL PENDIDIKAN AKUNTANSI) Ensiklopedia Education Review Jurnal Akuntansi Bisnis dan Publik Jurnal Mantik Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Britain International of Humanities and Social Sciences (BIoHS) Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Islamic Economics International Journal of Social Science, Education, Communication and Economics Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Proceeding of The International Conference on Economics and Business Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Multidisiplin West Science International Journal of Economics, Management and Accounting
Kiki Farida Ferine
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences

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Journal : Community Development Journal: Jurnal Pengabdian Masyarakat

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THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR Kiki Farida Ferine; Silvy Sondari Gadzali; Abu Muna Almaududi Ausat; Marleni Marleni; Devy Mayang Sari
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2023): Volume 4 Nomor 1 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i1.12567

Abstract

Social media has now become an increasingly important tool for all types of businesses. During the pandemic, one of the most successful social media campaigns was Stay-at-Home. This condition causes changes in consumer spending behavior in fulfilling life needs. This research aims to provide an analysis of the influence of social media on consumer behavior. This research is qualitative in nature. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The findings of this study reveal that social media has changed consumer shopping behavior, especially during the pandemic. However, this behavior has become a post-covid-19 culture. This condition is of course a unique challenge for entrepreneurs to continue to innovate to develop modern products and services so that businesses survive and are able to continue to create consumer loyalty. It is hoped that this research will be an evaluation material for entrepreneurs if currently the business model has changed a lot, then it is time for them to change the old way to a new one by adopting social media and being flexible in improvising with modern marketing tools.
Co-Authors Abu Muna Almaududi Ausat Ahmad Mahadi Harahap Ahmad Zaki Andriya Risdwiyanto Anis Okta Cahyaningrum Arif Saefudin ARIWIBOWO, PRASETIO Artunov Nofal Arya Dwipayana Dedy Purnama Devy Mayang Sari Dewi Mahrani Rangkuty Dika Arya Perdana Dodi Hendra Silaen Dora Oktaviana Egidius Fkun Fachruddin Hariandi Fioletta Papilaya Fransiska Fransiska Harianto Harianto Henry Aspan Ira Amalia Irfan Azim Kraugusteeliana Kraugusteeliana Marleni Marleni Muhammad Toyib Daulay Nadratul Firda Nuzuliati Nuzuliati Rangga Prasetyo Rico Nur Ilham Rina Hartaci Nasution Sarma Niasti Saragih Silvy Sondari Gadzali Suhardiman Suhardiman Suhendi Suhendi Sunaryo Sunaryo Syahirah Ishmah Hutabarat Toyib Daulay Vina Ananda Vagita Lubis Yogi Nurfauzi Yohny Anwar Yunita Yunita